Plugins

1 plugin

Marketing Growth

Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.

5 skills · plugin

Results for “product-naming”

4 skills

Reference for designing SKU naming conventions, product hierarchies, and inventory classification schemes.

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Positioning Workshop

Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation.

Obviously Awesome

Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category using a structured canvas and 5-step process.

Monetizing Innovation

Design products and pricing around validated willingness to pay, using the framework from Ramanujam & Tacke's "Monetizing Innovation" to avoid common monetization failures.