Results for “customer-story”

Use to reconstruct what actually happened to one customer across every conversation, channel and handoff, for an escalation, complaint, post-mortem or goodwill decision. Trigger for "build a timeline for this customer", "what happened on this case", "summarize the back-and-forth before I decide", "when were they first told", escalation summaries, complaint investigations, or a case spanning several tickets.

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities to identify friction points and improve user experience.

Create data-backed customer personas with market research, demographics, psychographics, jobs-to-be-done, journey mapping, and avatar generation.

Use to CREATE or REVIEW a Job to be Done (JTBD) in Alan Klement's demand-side, progress-based sense — a job is the progress a customer is trying to make, never a task or feature. Trigger whenever someone wants to write or draft a JTBD, job statement, or job story; figure out the real motivation, struggle, or progress behind a feature, request, or product; understand why customers switch, adopt, or churn; turn interview notes or research into jobs; or pressure-test, sharpen, or rewrite existing JTBDs into proper jobs. Also trigger on "grill my JTBD", "is this a real job or just a task/feature", "what's the actual job here", "why would they switch". In an A-Team target repo, jobs are durable artifacts — this skill writes docs/product/jtbd/NN-<slug>.md per CONTRACT.md and never deletes or silently rewrites a job. Do NOT use for writing PRDs, roadmaps, tickets, or acceptance criteria (those consume a finished JTBD), or for implementation user stories.