Results for “smoke-test”

Run customer interviews that uncover real problems using Mom Test rules: ask about their life, not your idea; focus on past specifics; and secure commitments instead of collecting compliments.

Pressure-test any business idea with a five-angle adversarial panel (Critic, Champion, Analyst, Investigator, Customer) that returns a single GO/RESHAPE/KILL verdict with the cheapest test to de-risk it.