All Skills

Design, deploy, and operate production-ready software with stability patterns, capacity planning, and zero-downtime releases.

Create award-winning, immersive web experiences with dramatic typography, purposeful motion, scroll-based composition, and performance-optimized animation.

Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method.

Design reliable, scalable, and maintainable data systems by applying principles from storage engines, replication, partitioning, transactions, and consistency models.

Design MVPs, validated learning experiments, and pivot-or-persevere decisions using the Build-Measure-Learn loop and innovation accounting.

Implement the Entrepreneurial Operating System (EOS) to align vision and execution across a company, covering six key components: Vision, People, Data, Issues, Process, and Traction.

Shape, bet, and build products using the 37signals philosophy from Getting Real, Rework, and Shape Up — fix time, flex scope, and ship with small autonomous teams.

Run a structured 5-day process to prototype, test, and validate product ideas with real users. Covers mapping, sketching, deciding, prototyping, and testing across Monday-Friday.

Craft messages that are understood, remembered, and drive action using the SUCCESs framework (Simple, Unexpected, Concrete, Credible, Emotional, Stories).

Design scalable distributed systems using structured approaches for load balancing, caching, database scaling, and message queues.

Evaluate and improve interface usability using heuristic analysis based on Nielsen's 10 heuristics, Krug's laws, and severity ratings.

Design native iOS interfaces following Apple Human Interface Guidelines, covering layout, typography, color, navigation, and controls for iPhone and iPad apps.

Choose and audit startup metrics using the Lean Analytics framework: separate actionable metrics from vanity metrics, identify the One Metric That Matters for your business model and stage, set targets, and plan instrumentation.

Audit and fix visual hierarchy, spacing, color, and depth in web UIs using a systematic, opinionated design framework.

Select, pair, and implement typefaces for web projects with guidance on readability, CSS implementation, and performance optimization.

Audit websites and landing pages for conversion issues and design evidence-based A/B tests using a scientific, customer-centric methodology.

Analyze customer needs by identifying the 'job' they hire a product to do, covering job statements, forces of progress, and competitive landscapes.

Design and evolve engineering team structures for fast flow of change using the Team Topologies framework, including Conway's law, four team types, three interaction modes, and cognitive load management.

Design motivation systems for products and teams using Autonomy, Mastery, and Purpose (AMP) to drive intrinsic engagement.

Build empowered product teams that own continuous discovery and delivery, shifting from feature factories to outcome-driven innovation.

Optimize web performance by applying browser networking, protocol, and rendering principles to reduce latency and improve Core Web Vitals.

Diagnose and fix retention problems using the Fogg Behavior Model (B=MAP), covering motivation, ability, prompts, and tiny habits.

Design the small details—triggers, rules, feedback, loops, and modes—that separate good products from great ones, based on Dan Saffer's framework.

Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category using a structured canvas and 5-step process.

Structure software around the Dependency Rule so that source code dependencies point inward from frameworks to use cases to entities, keeping business rules independent of databases, UI, and external agencies.

Apply Andrew Chen's 'The Cold Start Problem' framework to launch and scale networked products by building atomic networks, solving the hard side, and navigating the five stages of network effects.

Navigate the technology adoption lifecycle to cross from early adopters to mainstream markets using the D-Day strategy, beachhead selection, whole product assembly, and competitive positioning.

Build a complete marketing plan covering the full customer journey from stranger to raving fan using a 9-square grid framework.

Create uncontested market space using value innovation instead of competing head-to-head. Covers the Four Actions Framework, Six Paths, strategy canvas, and buyer utility map.

Build a scalable outbound B2B sales machine with specialized SDR, AE, and CSM roles, using Cold Calling 2.0, referral emails, ANUM qualification, and pipeline math to generate predictable revenue.

Build quiz and assessment funnels that generate qualified leads through interactive scorecards, covering concept hooks, question design, dynamic results, and automated follow-up sequences.

Build a weekly cadence of customer touchpoints using Opportunity Solution Trees, assumption mapping, and interview snapshots to keep product decisions grounded in evidence.

Model software around the business domain using bounded contexts, aggregates, and ubiquitous language, with scoring and diagnostic tools for evaluating domain model quality.

Apply six decades of persuasion science—Cialdini's principles of reciprocity, commitment, social proof, authority, liking, scarcity, and unity—to product design, copy, and sales, ethically.

Apply meta-principles of software craftsmanship: DRY, orthogonality, tracer bullets, and design by contract to build systems that are easy to change, understand, and trust.

Apply named refactoring transformations to improve code structure without changing behavior, guided by code smells and safe transformation sequences.