Results for “brand”

Massimo Vignelli's complete design discipline, distilled from The Vignelli Canon. Encodes the Intangibles (semantics, discipline, appropriateness, timelessness, equity) and the Tangibles (the grid, the six basic typefaces, a two-size type scale, rulers, primary-color-as-identifier, white space) into an applyable method, plus the railway-signage module logic from his Grandi Stazioni and NYC Subway work, a deterministic token generator, and production notes for taking the system from code into images and the real world. Use when: designing or critiquing any visual artifact that should read as disciplined, timeless, or Swiss-modernist — brand and identity systems, design systems and style guides, editorial, book, and poster layouts, and especially transit/wayfinding signage and route diagrams. Triggers: Vignelli, design system, identity system, brand guidelines, wayfinding, transit signage, subway map, route diagram, poster layout, timeless typography, 品牌规范, 导视系统.

Author or edit a custom HyperFrames composition when no specialized workflow fits, or when BRIEF.md sets flow: companion. Use for longer or multi-scene pieces, brand and sizzle reels, montages, static loops, static title cards, footage remixes, and freeform builds. Use motion-graphics instead for a short unnarrated motion-first unit, including an animated title. Route fresh creation through hyperframes before using this skill.

Layer 1b of the keyword research pipeline. Finds keyword opportunities by comparing the brand's blog against competitors AND by expanding seeds + modifiers via Semrush (phrase_fullsearch / phrase_related). Auto-discovers competitors via domain_organic_organic when none are provided, derives the keyword gap via domain_domains, tags every row with `gap_mode`, and outputs a candidate-keyword CSV ready for downstream BID/AIO vetting.

AI image generation Creative Director powered by Google Gemini Nano Banana models. Use this skill for ANY request involving image creation, editing, visual asset production, or creative direction. Triggers on: generate an image, create a photo, edit this picture, design a logo, make a banner, visual for my anything, and all /banana commands. Handles text-to-image, image editing, multi-turn creative sessions, batch workflows, and brand presets.

Assembles branded, export-ready proposals from brief, research, and pricing artifacts — type-adaptive for pitch, RFP, or scoping. Use when the user asks to generate a proposal, draft a pitch/RFP response/scoping doc, export final-proposal PDF/DOCX/HTML, revise a proposal draft, or add visuals to a proposal. Triggers: 'generate the proposal', 'draft the pitch', 'write the RFP response', 'export proposal to PDF', 'regenerate proposal', 'proposal from Acme brief'.

Execute a relaunch on a decayed-but-valuable article (Lesson 5 audit + Lesson 8 "don't abandon old winners"). Take a page the audit flagged as decaying or rank-slipping, refresh it against the LIVE SERP (freshen data, re-verify searcher intent, squeeze new keywords, refresh visuals), bump its published date, and re-promote it as if brand new. The "update ~half the calendar" half of the strategy. Triggered from the audit's Relaunch plan.

Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "sticky messaging", "tagline", "value proposition", "why the message isnt landing", "knowledge curse", "surprise gap", or "concrete language". Also trigger when writing pitch decks, simplifying complex product explanations, or making presentations more compelling and memorable. For narrative brand frameworks, see storybrand-messaging. For viral sharing, see contagious.

Compose a monthly investor update — pull financials from Xero, MRR/churn from Stripe, product KPIs from PostHog, customer wins from Notion CRM, prior-update context from investors.md. Drafts in founder's voice, redacts per investors.md OMIT rules, packages as a branded Gamma deck (Google Doc fallback), and dispatches a Gmail cover note per investor (or BCC list) linking to the deck. Monthly cron (5th of month for prior month) or on-demand.

Expert in spatial audio, procedural sound design, game audio middleware, and app UX sound design. Specializes in HRTF/Ambisonics, Wwise/FMOD integration, UI sound design, and adaptive music systems. Activate on 'spatial audio', 'HRTF', 'binaural', 'Wwise', 'FMOD', 'procedural sound', 'footstep system', 'adaptive music', 'UI sounds', 'notification audio', 'sonic branding'. NOT for music composition/production (use DAW), audio post-production for film (linear media), voice cloning/TTS (use voice-audio-engineer), podcast editing (use standard audio editors), or hardware design.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Build fully customizable, agent-ready design systems with Astryx — Meta's production design system now open source. Ships 150+ React components built on StyleX with zero styling lock-in, component swizzling, brand theming, dark mode, and CLI tooling. Use when building component libraries, design systems, UI applications, design tokens, or when teams need consistent accessible components that AI agents can understand and extend. Triggers on: astryx, design system, component library, design tokens, react components, accessible components, astryx design, stylesheets, theme customization, component composition.

See, Understand, Act on video and audio. See- ingest from local files, URLs, RTSP/live feeds, or live record desktop; return realtime context and playable stream links. Understand- extract frames, build visual/semantic/temporal indexes, and search moments with timestamps and auto-clips. Act- transcode and normalize (codec, fps, resolution, aspect ratio), perform timeline edits (subtitles, text/image overlays, branding, audio overlays, dubbing, translation), generate media assets (image, audio, video), and create real time alerts for events from live streams or desktop capture.

See, Understand, Act on video and audio. See- ingest from local files, URLs, RTSP/live feeds, or live record desktop; return realtime context and playable stream links. Understand- extract frames, build visual/semantic/temporal indexes, and search moments with timestamps and auto-clips. Act- transcode and normalize (codec, fps, resolution, aspect ratio), perform timeline edits (subtitles, text/image overlays, branding, audio overlays, dubbing, translation), generate media assets (image, audio, video), and create real time alerts for events from live streams or desktop capture.

See, Understand, Act on video and audio. See- ingest from local files, URLs, RTSP/live feeds, or live record desktop; return realtime context and playable stream links. Understand- extract frames, build visual/semantic/temporal indexes, and search moments with timestamps and auto-clips. Act- transcode and normalize (codec, fps, resolution, aspect ratio), perform timeline edits (subtitles, text/image overlays, branding, audio overlays, dubbing, translation), generate media assets (image, audio, video), and create real time alerts for events from live streams or desktop capture.

See, Understand, Act on video and audio. See- ingest from local files, URLs, RTSP/live feeds, or live record desktop; return realtime context and playable stream links. Understand- extract frames, build visual/semantic/temporal indexes, and search moments with timestamps and auto-clips. Act- transcode and normalize (codec, fps, resolution, aspect ratio), perform timeline edits (subtitles, text/image overlays, branding, audio overlays, dubbing, translation), generate media assets (image, audio, video), and create real time alerts for events from live streams or desktop capture.

See, Understand, Act on video and audio. See- ingest from local files, URLs, RTSP/live feeds, or live record desktop; return realtime context and playable stream links. Understand- extract frames, build visual/semantic/temporal indexes, and search moments with timestamps and auto-clips. Act- transcode and normalize (codec, fps, resolution, aspect ratio), perform timeline edits (subtitles, text/image overlays, branding, audio overlays, dubbing, translation), generate media assets (image, audio, video), and create real time alerts for events from live streams or desktop capture.

See, Understand, Act on video and audio. See- ingest from local files, URLs, RTSP/live feeds, or live record desktop; return realtime context and playable stream links. Understand- extract frames, build visual/semantic/temporal indexes, and search moments with timestamps and auto-clips. Act- transcode and normalize (codec, fps, resolution, aspect ratio), perform timeline edits (subtitles, text/image overlays, branding, audio overlays, dubbing, translation), generate media assets (image, audio, video), and create real time alerts for events from live streams or desktop capture.

See, Understand, Act on video and audio. See- ingest from local files, URLs, RTSP/live feeds, or live record desktop; return realtime context and playable stream links. Understand- extract frames, build visual/semantic/temporal indexes, and search moments with timestamps and auto-clips. Act- transcode and normalize (codec, fps, resolution, aspect ratio), perform timeline edits (subtitles, text/image overlays, branding, audio overlays, dubbing, translation), generate media assets (image, audio, video), and create real time alerts for events from live streams or desktop capture.

See, Understand, Act on video and audio. See- ingest from local files, URLs, RTSP/live feeds, or live record desktop; return realtime context and playable stream links. Understand- extract frames, build visual/semantic/temporal indexes, and search moments with timestamps and auto-clips. Act- transcode and normalize (codec, fps, resolution, aspect ratio), perform timeline edits (subtitles, text/image overlays, branding, audio overlays, dubbing, translation), generate media assets (image, audio, video), and create real time alerts for events from live streams or desktop capture.

See, Understand, Act on video and audio. See- ingest from local files, URLs, RTSP/live feeds, or live record desktop; return realtime context and playable stream links. Understand- extract frames, build visual/semantic/temporal indexes, and search moments with timestamps and auto-clips. Act- transcode and normalize (codec, fps, resolution, aspect ratio), perform timeline edits (subtitles, text/image overlays, branding, audio overlays, dubbing, translation), generate media assets (image, audio, video), and create real time alerts for events from live streams or desktop capture.

Use this skill when the user requests to generate, create, or write professional research reports including but not limited to market analysis, consumer insights, brand analysis, financial analysis, industry research, competitive intelligence, investment due diligence, or any consulting-grade analytical report. This skill operates in two phases — (1) generating a structured analysis framework with chapter skeleton, data query requirements, and analysis logic, and (2) after data collection by other skills, producing the final consulting-grade report with structured narratives, embedded charts, and strategic insights.

Create award-winning, immersive web experiences at the level of Awwwards-featured agencies. Use when the user mentions "premium website", "portfolio site", "scroll animations", "Awwwards quality", "brand experience", "cinematic web design", "parallax storytelling", or "agency-quality site". Also trigger when building landing pages that need to impress, designing creative portfolios, or elevating a standard website to a memorable digital experience. Covers dramatic typography, purposeful motion, scroll-based composition, and performance-optimized animation. For foundational UI, see refactoring-ui. For type selection, see web-typography.

A short, design-led motion graphic where motion is the message — kinetic typography, stat count-up, chart/data-viz hit, logo sting / brand lockup, lower-third / callout / social overlay, animated map (highlight regions, connect places, zoom to a location), animated tweet / news-article / headline, webpage / UI animation (scroll, cursor, callouts), or fusing a real image's geometry into a chart. Usually under 10s (up to ~30s), no narration or live-action subject; renders to MP4 or transparent overlay. Longer / narrated / multi-scene → /general-video. Unclear → /hyperframes.

Generate or edit raster images when the task benefits from AI-created bitmap visuals such as photos, illustrations, textures, sprites, mockups, or transparent-background cutouts. Use when Codex should create a brand-new image, transform an existing image, or derive visual variants from references, and the output should be a bitmap asset rather than repo-native code or vector. Do not use when the task is better handled by editing existing SVG/vector/code-native assets, extending an established icon or logo system, or building the visual directly in HTML/CSS/canvas.

Use this skill when a user asks for SEO keyword research, keyword discovery, search volume analysis, keyword difficulty, search intent mapping, topic clusters, content opportunities, competitor keyword gaps, or a keyword strategy for a domain, URL, product, market, or seed topic. When a website is provided, crawl and interpret the site first, then use AIsa API access to DataForSEO keyword, SERP, trend, Labs, and OnPage endpoints plus AIsa LLM reasoning to find non-brand keyword opportunities. Use when: the user needs web search, research, source discovery, or content extraction.

Generate or edit raster images when the task benefits from AI-created bitmap visuals such as photos, illustrations, textures, sprites, mockups, or transparent-background cutouts. Use when Codex should create a brand-new image, transform an existing image, or derive visual variants from references, and the output should be a bitmap asset rather than repo-native code or vector. Do not use when the task is better handled by editing existing SVG/vector/code-native assets, extending an established icon or logo system, or building the visual directly in HTML/CSS/canvas.

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.

Audits any draft against Built GTM voice rules and returns specific, line-level violations with rewrites. Not a general style critique. A rule-based QA check. Every violation gets a specific fix. Trigger on "check this", "does this sound like me", "voice check", "is this on brand", "review this draft", "what's wrong with this", "flag the AI tells in this", "make sure this sounds like me", or any request to audit a draft against Heath's Built GTM voice before publishing. Can be used on posts, articles, newsletter editions, comments, or any Built GTM content.

Agent Media OS, the single skill for every media need in a HyperFrames project. Resolve BGM, SFX, image, icon, brand logo, voice, color grade, or LUT into a frozen local file or paste-ready block + ledger record (one verb, `resolve`); generate via TTS / music / image models when the catalog misses; produce voiceover, transcription, captions, and background removal through one shared audio engine; operate on media (cut / reframe / transform); and reuse assets across projects. Also use for vague feedback that real footage looks dark, flat, boring, should feel retro/camcorder/print/ASCII, needs privacy, or needs a media reveal.

Design decisions for when and what sounds to use in web apps, mobile apps, and desktop native apps — plus how to create them with AI. Covers UI sound vocabulary (confirms, alerts, transitions, errors), platform conventions (iOS, macOS, Material), creating sounds with AI tools (ElevenLabs, AudioCraft, Stable Audio), Web Audio API for procedural sounds, haptic-audio pairing, and the psychology of satisfying vs. annoying UI sounds. Activate on 'app sounds', 'UI sounds', 'notification sound', 'sound design app', 'earcons', 'sonic branding', 'interaction sounds', 'feedback sounds', 'app audio', 'satisfying sounds'. NOT for professional audio engineering (use sound-engineer), Windows 3.1 retro sounds specifically (use win31-audio-design), music composition (use sound-engineer).

When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero image,' 'social media graphic,' 'banner image,' 'cover photo,' 'profile banner,' 'listing screenshot,' 'Flux,' 'Flux Kontext,' 'Midjourney,' 'DALL-E,' 'GPT Image,' 'ChatGPT Images,' 'Ideogram,' 'Gemini image,' 'Nano Banana,' 'Recraft,' 'Stable Diffusion,' 'Canva,' 'Figma,' 'image optimization,' 'compress images,' 'WebP,' or 'OG image.' Use this for general-purpose marketing image creation and optimization. For paid ad image creative and platform-specific ad specs, see ad-creative. For video production, see video.

World-class copywriting expertise combining the persuasive clarity of David Ogilvy, the conversational warmth of Ann Handley, and the conversion science of modern growth marketers. Copywriting is where brand voice becomes words that move people. Great copy doesn't just communicate—it persuades, connects, and converts. The best copywriters understand that every word earns its place, that benefits beat features, that clarity trumps cleverness, and that the reader's problem is the only starting point that matters. Use when "copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, writing, copy, headlines, conversion, persuasion, messaging, UX-writing, emails" mentioned.

Expert social media writing skill for creators, professionals, and brands who want to write posts that actually perform. Use this skill whenever the user wants to write, improve, or get help with any social media content — including LinkedIn posts, Twitter/X tweets or threads, Instagram captions, or TikTok captions. Also trigger for: "write a post about", "help me with my LinkedIn", "draft a tweet", "create a thread", "write a caption", "I want to post about", "turn this into a social post", "make this more engaging", or any request to create or improve content for a social platform. Do NOT limit to obvious requests — if the user has an idea, a story, or a piece of content and mentions a platform, use this skill.

Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content research, source discovery, expert sourcing, and information gathering. Use when planning content strategy, creating content briefs for writers, optimizing existing content for SEO, researching topics and sources, or managing editorial operations. Triggers: content strategy, marketing content strategy, content marketing strategy, content planning, editorial calendar, content pillars, messaging hierarchy, content brief, SEO brief, content outline, keyword research, buyer journey content, GEO optimization, AI search optimization, content ROI, content operations, content roadmap, brand messaging, positioning

World-class marketing expertise combining Seth Godin's permission marketing philosophy, Neil Patel's data-driven growth tactics, and the strategic frameworks from brands like Apple, Nike, and Dollar Shave Club. Marketing is the art and science of creating customers. Great marketing isn't about shouting louder - it's about being more relevant. The best marketers understand that attention is earned, not bought. They build systems that compound, create word-of-mouth, and turn customers into advocates. Marketing is the bridge between what you've built and the people who need it. Use when "marketing, campaign, go-to-market, gtm, launch, promotion, advertising, ads, acquisition, demand gen, lead gen, channel, funnel, conversion, cac, customer acquisition, reach, awareness, consideration, marketing, advertising, acquisition, campaigns, gtm, demand-generation, analytics, channels" mentioned.

Generate images with Flux 2 Klein (Black Forest Labs' distilled fast variant of Flux 2) on RunComfy — bundled with the model's documented prompting patterns so the skill gets sharper output than naive prompting against the same model. Documents Flux 2 Klein's strengths (sub-second latency, multi-reference brand styling, declarative subject-first prompts), the step-count strategy (4–8 for fast iteration, ~25 for polish), the 9B vs 4B variant trade-off, and when to route to Flux 2 Pro / Seedream 5 / GPT Image 2 instead. Calls `runcomfy run blackforestlabs/flux-2-klein/9b/text-to-image` (or `/4b/`) through the local RunComfy CLI. Triggers on "flux 2 klein", "flux-2-klein", "flux klein", "BFL flux 2", or any explicit ask to generate with this model.