Results for “churn”

Maps the end-to-end customer experience from awareness to advocacy — touchpoints, emotions, friction points, and improvement opportunities per stage. Use when identifying drop-off points, improving onboarding, or understanding the full user lifecycle. Triggers on: customer journey, user journey, journey map, touchpoints, onboarding experience, funnel analysis, churn points, aha moment, drop-off, user lifecycle.

Revenue leadership for B2B SaaS companies. Revenue forecasting, sales model design, pricing strategy, net revenue retention, and sales team scaling. Use when designing the revenue engine, setting quotas, modeling NRR, evaluating pricing, building board forecasts, or when user mentions CRO, chief revenue officer, revenue strategy, sales model, ARR growth, NRR, expansion revenue, churn, pricing strategy, or sales capacity.

Use to quantify what support quality failures cost — rework, credits, escalation handling, complaints and churn — with the causal limits stated. Trigger for "what do our quality failures cost", "cost of rework in support", "business case for improving quality", "how much is bad support costing us", or a quality investment that needs a number attached.

Use to design or audit the support contribution to a customer health score, so the score predicts something instead of averaging weakly-related signals into a colour. Trigger for "build a customer health score", "add support signal to health scoring", "our health scores don't predict churn", red/amber/green account scoring, or a health score nobody trusts.

Use when support or CS is being asked to claim a share of net revenue retention, expansion or churn reduction, to work out what can honestly be attributed and what cannot. Trigger for "how much NRR can support claim", "prove support's revenue impact", "attribute retention to CS", support ROI for a board deck, or two teams claiming the same expansion.

Use to design a safe pipeline that writes derived attributes back into a helpdesk — risk scores, segments, health flags — without corrupting agent workflows or creating an unexplainable feedback loop. Trigger for "push scores back into Zendesk", "sync warehouse attributes to the helpdesk", "write our churn risk onto the ticket", reverse ETL for support, or an automation that started firing on a synced field.

Compose a monthly investor update — pull financials from Xero, MRR/churn from Stripe, product KPIs from PostHog, customer wins from Notion CRM, prior-update context from investors.md. Drafts in founder's voice, redacts per investors.md OMIT rules, packages as a branded Gamma deck (Google Doc fallback), and dispatches a Gmail cover note per investor (or BCC list) linking to the deck. Monthly cron (5th of month for prior month) or on-demand.

Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", "product-market fit", "switching behavior", "milkshake moment", or "functional vs emotional jobs". Also trigger when investigating why users choose competitors, designing features around real customer needs, or reframing product value propositions. Covers JTBD interviews, competition analysis, and jobs-oriented roadmaps. For product positioning, see obviously-awesome. For rapid validation, see design-sprint.

Diagnose and fix retention problems using behavior design (B=MAP). Use when the user mentions "users drop off", "activation rate", "onboarding friction", "retention metrics", "why users dont complete", "churn analysis", "user activation", or "aha moment". Also trigger when analyzing cohort retention curves, designing activation milestones, reducing time-to-value for new users, or investigating why users stop after their first session. Covers the Ability Chain, prompt design, and tiny behaviors that compound. For habit loops and variable rewards, see hooked-ux. For intrinsic motivation, see drive-motivation.

Score the experience a new customer actually has, not just whether they activated. Grades the first 90 days on the moments that make someone feel taken care of, finds where the welcome goes cold, and hands back a scored audit with the specific fixes. Built for any post-sale team, customizable to your product and lifecycle. Trigger on "audit my onboarding", "score our onboarding experience", "why do new customers churn early", "grade our first 90 days", "where does onboarding go cold", "is our welcome any good", or any onboarding-quality question.

When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions 'marketing loop,' 'recurring marketing workflow,' 'automate my marketing,' 'marketing on autopilot,' 'weekly marketing review,' 'ad fatigue check,' 'content refresh loop,' 'churn watch,' 'ranking drop alert,' 'always-on marketing,' 'marketing automation workflow,' or 'run this every week.' Use this to pick, adapt, and schedule an ongoing marketing loop that orchestrates the other marketing skills. For one-off marketing ideas, see marketing-ideas. For the experimentation loop specifically, see ab-testing.

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.

Turn any GitHub repo, local folder, PR, or markdown/Obsidian vault into an interactive architecture map with CodeFlow — a zero-build single index.html browser app (React 18 + D3.js from pinned CDNs) that runs 100% client-side with no backend and no data collection. Pick an input (public repo, private repo with a local token, local files, PR URL, markdown vault), choose a visualization mode (folder/layer/churn/blast), and read the analysis — dependency graph, blast radius, code ownership, heuristic security scanner, pattern/anti-pattern detection, A–F health score, activity heatmap, PR impact — then export JSON/Markdown/text/SVG/PDF or wire the self-updating CodeFlow Card SVG onto a README.

Run the Ouroboros specification-first development loop: reduce ambiguity with a Socratic interview grounded in live git data (commits, churn, contributors), freeze an immutable seed/spec, render the execution plan through spec-kit (/speckit.plan → /speckit.tasks), execute against that contract through cli-anything agent-native CLI harnesses (cli-hub, --json evidence), verify before claiming success, and keep looping until completion is actually verified. Use when the user wants spec-first clarification, git-aware interviews, immutable requirements, drift-aware implementation, harness-driven execution, or a persistent completion loop that should keep going until tests / checks / acceptance criteria pass. Triggers on: ooo, ouroboros, interview, seed, run workflow, evaluate, evolve, ooo ralph, specification first, socratic interview, git-aware interview, ambiguity reduction, execution plan, cli harness execute, persistent completion.

Use to CREATE or REVIEW a Job to be Done (JTBD) in Alan Klement's demand-side, progress-based sense — a job is the progress a customer is trying to make, never a task or feature. Trigger whenever someone wants to write or draft a JTBD, job statement, or job story; figure out the real motivation, struggle, or progress behind a feature, request, or product; understand why customers switch, adopt, or churn; turn interview notes or research into jobs; or pressure-test, sharpen, or rewrite existing JTBDs into proper jobs. Also trigger on "grill my JTBD", "is this a real job or just a task/feature", "what's the actual job here", "why would they switch". In an A-Team target repo, jobs are durable artifacts — this skill writes docs/product/jtbd/NN-<slug>.md per CONTRACT.md and never deletes or silently rewrites a job. Do NOT use for writing PRDs, roadmaps, tickets, or acceptance criteria (those consume a finished JTBD), or for implementation user stories.