All Skills

Design a lead routing and SLA model someone can actually implement. The assignment rules, the round-robin or account-based logic, the SLA timers, and the fallbacks when a rep is out or a lead has no owner. Built for B2B RevOps teams, customizable to your CRM and your team shape. Trigger on "design lead routing", "who should get this lead", "build our SLA", "round robin rules", "leads are falling through", or any routing diagnostic.

Turn a customer's stated goals into a success plan that predicts the renewal. It sets time-to-value milestones, names an owner on both sides for each, and picks the leading indicators that tell you a year early whether this account renews. Built for B2B customer success teams, customizable to your CRM and product analytics. Trigger on "build a success plan", "onboarding plan for this account", "what are the milestones", "how do I know they'll renew", "time-to-value plan", or any post-sale planning.

Turn "let's do a webinar" into a plan that fills seats and converts them. The topic that actually draws, the promo sequence that gets registrations, the run-of-show that keeps people watching, and the follow-up that turns attendees into pipeline. Built for B2B marketing teams, customizable to your audience and your stack. Trigger on "plan a webinar", "what should our webinar be about", "how do we promote the webinar", "build the run of show", "webinar follow-up", or any virtual-event planning question.

Writes LinkedIn posts for Heath Barnett in the Built GTM voice. Five post types: Build Log (what I shipped + the receipt + the stack), Lens (GTM opinion — takes a position, no hedging), Scar (a mistake and what it cost), Field (what another operator is shipping), Signal (short forward-looking take). Trigger on "write a post about", "LinkedIn post on", "draft a post", "post idea", "turn this into a LinkedIn post", "help me write something about", or any request to create a LinkedIn post for Heath. Will not generate without a specific receipt or claim — asks for the detail first.

Conversation Analyst

Decide, before an expensive workflow runs, whether an artifact needs a full rebuild, a partial refresh, a skip, or a recycle. Inspects how old the artifact is and what actually changed underneath it, then returns a section-by-section plan with the token and cost savings. The cheap gate that keeps expensive generation from running on data that did not move. Built for anyone running repeatable AI workflows, customizable to your artifacts and your data sources. Trigger on "should we regenerate this", "refresh the report", "is this still fresh", "what needs updating", "when was this last run", "do we have a fresh brief", or any artifact-refresh question.

Build a champion, do not just hope you have one. It identifies who inside the account can sell for you, arms them with the internal-sell narrative and a one-pager they can forward, and plans the multi-thread so the deal does not rest on one person. Built for B2B sales teams, customizable to your CRM and your deal process. Trigger on "who is my champion", "build a champion", "arm my champion", "this deal is single-threaded", "help them sell internally", or any multi-thread or champion-development request.

Turn a keyword or topic plus an audience into a writer-ready brief a writer can act on without a meeting. Nails the search intent, the angle, the outline, the must-cover questions, the internal links, and the one CTA. Trigger on "write a content brief", "brief this article", "what should this post cover", "outline a post on", "give my writer a brief for", or "plan an article about".

Cut the Fluff

Audit a page or a site for both classic search and answer-engine visibility, then return prioritized fixes so an AI answer engine will actually quote you. Checks entity clarity, structured answers, schema, internal links, and freshness, and ranks every fix by effort against impact. Trigger on "audit my SEO", "why don't I show up in AI answers", "will ChatGPT cite my page", "check my page for search", "AEO audit", or "how do I rank for this".

Daily-Sales-Assistant

Strip AI-generated tells from a draft and rewrite it in Heath's personal voice (GTM Juice). Fire whenever the user asks to "humanize", "de-AI", "clean up", "rewrite in my voice", "make this sound like me", "kill the AI tells", or "polish this draft". Also fires as the mandatory final pass inside juice-content-dispatch — every LinkedIn post, newsletter, and video script drafted there must run through this skill before the Notion write. Applies the 29-pattern Wikipedia "Signs of AI writing" catalog (em dashes, significance inflation, promotional language, rule of three, synonym cycling, inline-header lists, sycophantic tone, hyphenated word pairs, persuasive-authority tropes, signposting, etc.), then applies a hardcoded Heath-voice calibration: self-implicating first, failure-derived, plain declaratives over bumper-sticker aphorisms, no bow-tied endings, never Mixmax corporate brand voice. Forked from blader/humanizer (MIT).

Turn churned and downgraded accounts into an early-warning system. Reads the customers who left or shrank, extracts the themes behind why, builds a warning checklist from the real causes, then reads your active book and flags which accounts look like the ones that just churned. Built for B2B retention teams, customizable to your CRM and your customer data. Trigger on "why do customers churn", "what do churned accounts have in common", "build me a churn early-warning list", "which accounts are at risk of churning", "who looks like a recent churner", or any retention post-mortem.

Build the funnel metrics that actually get trusted. Stage-by-stage conversion, velocity, win rate, and the single biggest leak, with every definition pinned so nobody relitigates the numbers in the meeting. Built for B2B RevOps teams, customizable to your CRM and your stage model. Trigger on "build my funnel metrics", "what's my conversion by stage", "where's the leak", "what's our win rate", "how fast do deals move", or any funnel diagnostic.

Understand GitHub well enough to run a GTM context repo, no CS degree required. The mental model (repo, commit, branch, push, pull, clone), the operator's GUI-first workflow (GitHub Desktop, or let Claude Code handle the git), how to organize the repo, and the hard rules on what to never commit (CRM data, API keys, transcripts, pricing). The prerequisite to building a context repo. Fire on "what is a repo", "how does GitHub work", "learn git", "GitHub for GTM", "do I need to know GitHub", "clone the starter kit", "commit and push", "how do I organize my repo", or the start of building a GTM context repo.

Meeting to doc

Turn raw revenue data into a weekly or monthly wrap-up that drives action, not another dashboard screenshot. Position vs plan, what moved, the risks worth naming, and the specific next moves. Built for B2B revenue teams, customizable to your data and your cadence. Trigger on "write the revenue report", "how did we do this month", "revenue wrap-up", "are we on plan", "monthly number", or any revenue-recap request.

Stack the Tech: the right tech and the right signals

The on-ramp for any Built GTM analyst skill when your tools are not connected yet. Tells you exactly what to paste or upload to run a given analysis today, in plain language, then hands the data to the right skill. Trigger on "I haven't connected my tools", "how do I run this without connecting", "what do I paste", "run this on my data", "I have a CSV", "bring my own data", or any moment a connector-dependent skill needs data and nothing is connected.

Turn a segment into a multi-touch, multi-channel cadence that holds together. Steps, timing, channel, and the intent of each touch, tuned to who you are chasing. No 12 identical emails. Built for B2B SDRs and sales teams, customizable to your segment, channels, and sequencer. Trigger on "build an outbound cadence", "design a sequence", "how many touches over how many days", "multi-channel cadence for this segment", or any sequence design task.

Turn "what should we pay reps and what number do we give them" into a defensible comp and quota plan. Reconciles a top-down number against a bottom-up build, sets the OTE mix, lays out accelerators, and names the behaviors the plan will drive and the ones it will break. Built for B2B sales leaders, customizable to your motion and your segments. Trigger on "design the comp plan", "set quotas", "what OTE should I pay", "reconcile top-down and bottom-up", "what will this plan actually incentivize", or any comp or quota build.

The pre-share gate for a Superhuman Docs (Coda) document. Before a doc reaches a reader, run the QA checklist, choose the interaction mode, set the publish frame, and confirm the share. Catches the broken formula, the wall of text, the orphaned bullet, the missing cover, the wrong audience. Trigger on "is this doc ready to share", "publish this doc", "QA this doc", "ship-check", "final pass before I send", "which interaction mode", or any moment a Superhuman Doc is about to leave the building.

Turn a new rep's start date into a ramp that ends in quota, not confusion. Builds a 30/60/90 onboarding plan with milestones at each gate, a certification bar they have to clear before they carry full load, and the manager touchpoints that catch a slow ramp early. Built for B2B sales managers and enablement, customizable to your role and motion. Trigger on "build an onboarding plan", "30/60/90 for a new AE", "how do I ramp this rep", "certification checklist", "onboarding milestones", or any new-hire ramp.

Recruit a channel or tech partner and actually activate them, not just sign them. It scores who fits, writes the mutual-value pitch in their terms, builds the enablement that makes them productive, and plans the first co-marketing or co-sell motion so the partnership produces something in the first quarter instead of going dark after the kickoff. Built for B2B partnerships teams, customizable to your CRM and your partner program. Trigger on "recruit a partner", "does this partner fit", "pitch a partnership", "activate a new partner", "partner enablement plan", "first co-marketing motion", or any partner recruiting or activation request.

Close a work session without losing what just happened. Write a handoff brief that captures progress, the decisions you made, the unfinished items and their next steps, and the details that would evaporate overnight, then it asks whether to commit or save it, never automatically. Trigger on "wrap up this session", "write a handoff", "close out for the day", "hand this off", "what did we get done", or the end of any working session you might have to resume later.

Turn an app idea into a precise build prompt for an AI app builder (Lovable, v0, Bolt, Replit, and others). Trigger on "build me an app", "prompt for Lovable", "v0 prompt", "vibecode this", "I want to build a tool that", "prompt to build a web app", or any request to spin up an app with an AI builder.

Writes long-form articles for Heath Barnett in the Built GTM voice, formatted for Ghost (the Built GTM newsletter and blog), on the LOCKED 10-step template. Trigger on "write an article about", "long-form piece on", "pull this idea", "draft this idea", "turn this into an article", "write a playbook for", "draft a Lens essay about", "Build Log deep-dive on", "write something for Ghost", "run the article process", or any request for content longer than a LinkedIn post. Will not draft without a specific receipt or claim, and will never invent one.

Turn happy customers into references, case studies, and referrals, on purpose instead of by accident. Reads who is happy enough to ask, picks the right ask, sets the value exchange, and builds a pipeline of advocacy over time. Built for B2B customer success teams, customizable to your product and your program. Trigger on "build an advocacy program", "who can be a reference", "find case study candidates", "ask for a referral", "customer advocacy pipeline", or any reference-and-referral planning.

Turn a cold dial into a conversation. A permission-based opener plus ready objection turns for "not interested," "no time," "just send me info," and "we already use X," tuned to one persona. Built for B2B SDRs and full-cycle reps, customizable to your persona, offer, and dialer. Trigger on "write a cold call opener", "give me objection responses", "handle 'not interested'", "cold call script for this persona", or any live-dial prep.

Roll up the health of a customer book or segment into moves, not colors. At-risk accounts, renewals due, expansion candidates, and the accounts quietly going dark, each with the one move it needs. Built for B2B customer success teams, customizable to your data and your book. Trigger on "how's my book", "customer health report", "which accounts in my book need attention", "what's up for renewal", "who's going quiet", or any book-health diagnostic.

Audit a landing page and return prioritized conversion fixes across the hero, the proof, the friction, and the CTA, each with the reason and the expected lift direction. Ranks every fix by effort against impact so you ship the cheap wins first. Trigger on "audit my landing page", "why isn't this page converting", "CRO review", "improve my landing page", "review my hero section", or "how do I get more signups from this page".

Walk into the negotiation with a plan, not a hope. Sets your walk-away and your target, builds the concession ladder (what you trade and what you get for it), maps their likely asks, and drafts the responses that protect price and terms. Built for B2B sales teams, customizable to your CRM and your deal process. Trigger on "prep me for this negotiation", "the prospect wants a discount", "what should I concede", "build my concession ladder", "hold price on a new deal", or any pre-negotiation planning.

Score the experience a new customer actually has, not just whether they activated. Grades the first 90 days on the moments that make someone feel taken care of, finds where the welcome goes cold, and hands back a scored audit with the specific fixes. Built for any post-sale team, customizable to your product and lifecycle. Trigger on "audit my onboarding", "score our onboarding experience", "why do new customers churn early", "grade our first 90 days", "where does onboarding go cold", "is our welcome any good", or any onboarding-quality question.

Audit your GTM tech stack for overlap, gaps, and wasted spend. What each tool actually does, where two tools do the same job, what nobody uses, and a consolidation plan with the renewal calendar attached. Built for B2B RevOps teams, customizable to your stack and your budget. Trigger on "audit my tech stack", "what tools overlap", "what are we not using", "cut our GTM spend", "what should we consolidate", or any tooling diagnostic.

Turn "who owns what" into fair, balanced territories reps will not fight over. Sets the segmentation, distributes accounts, checks balance across every rep, and writes the rules for disputes and inbound before they blow up in a QBR. Built for B2B sales and RevOps leaders, customizable to your segments and your CRM. Trigger on "design territories", "carve up the patches", "are these territories fair", "balance the book", "who gets inbound", or any territory or account-assignment build.

Turn a buying signal into a timely, relevant touch. Read the trigger (funding, a new hire, a product launch, a job posting, a tech change), pick the angle it earns, and write the outreach while it is still fresh. Built for B2B outbound teams, customizable to your signals and your voice. Trigger on "someone just raised, what do I send", "they posted a job, draft outreach", "new VP started, reach out", "write a touch off this news", or any signal-to-message task.