Results for “brand-voice”

Creates platform-specific social media content strategies and posts for LinkedIn, X, Instagram, TikTok, and Facebook, with guidance on goals, audience, and brand voice.

Audits any draft against Built GTM voice rules and returns specific, line-level violations with rewrites. Not a general style critique. A rule-based QA check. Every violation gets a specific fix. Trigger on "check this", "does this sound like me", "voice check", "is this on brand", "review this draft", "what's wrong with this", "flag the AI tells in this", "make sure this sounds like me", or any request to audit a draft against Heath's Built GTM voice before publishing. Can be used on posts, articles, newsletter editions, comments, or any Built GTM content.

Create professional marketing videos for ads, promos, product launches, and brand content using AI video generation models and voiceover tools via the inference.sh CLI.

Takes a content topic from blank page to publish-ready piece through research, drafting, and optimization. Use when you need to execute a blog post, article, or guide end-to-end.

Strip AI-generated tells from a draft and rewrite it in Heath's personal voice (GTM Juice). Fire whenever the user asks to "humanize", "de-AI", "clean up", "rewrite in my voice", "make this sound like me", "kill the AI tells", or "polish this draft". Also fires as the mandatory final pass inside juice-content-dispatch — every LinkedIn post, newsletter, and video script drafted there must run through this skill before the Notion write. Applies the 29-pattern Wikipedia "Signs of AI writing" catalog (em dashes, significance inflation, promotional language, rule of three, synonym cycling, inline-header lists, sycophantic tone, hyphenated word pairs, persuasive-authority tropes, signposting, etc.), then applies a hardcoded Heath-voice calibration: self-implicating first, failure-derived, plain declaratives over bumper-sticker aphorisms, no bow-tied endings, never Mixmax corporate brand voice. Forked from blader/humanizer (MIT).

Expert in spatial audio, procedural sound design, game audio middleware, and app UX sound design. Specializes in HRTF/Ambisonics, Wwise/FMOD integration, UI sound design, and adaptive music systems. Activate on 'spatial audio', 'HRTF', 'binaural', 'Wwise', 'FMOD', 'procedural sound', 'footstep system', 'adaptive music', 'UI sounds', 'notification audio', 'sonic branding'. NOT for music composition/production (use DAW), audio post-production for film (linear media), voice cloning/TTS (use voice-audio-engineer), podcast editing (use standard audio editors), or hardware design.

Agent Media OS, the single skill for every media need in a HyperFrames project. Resolve BGM, SFX, image, icon, brand logo, voice, color grade, or LUT into a frozen local file or paste-ready block + ledger record (one verb, `resolve`); generate via TTS / music / image models when the catalog misses; produce voiceover, transcription, captions, and background removal through one shared audio engine; operate on media (cut / reframe / transform); and reuse assets across projects. Also use for vague feedback that real footage looks dark, flat, boring, should feel retro/camcorder/print/ASCII, needs privacy, or needs a media reveal.

Compose a monthly investor update — pull financials from Xero, MRR/churn from Stripe, product KPIs from PostHog, customer wins from Notion CRM, prior-update context from investors.md. Drafts in founder's voice, redacts per investors.md OMIT rules, packages as a branded Gamma deck (Google Doc fallback), and dispatches a Gmail cover note per investor (or BCC list) linking to the deck. Monthly cron (5th of month for prior month) or on-demand.

World-class copywriting expertise combining the persuasive clarity of David Ogilvy, the conversational warmth of Ann Handley, and the conversion science of modern growth marketers. Copywriting is where brand voice becomes words that move people. Great copy doesn't just communicate—it persuades, connects, and converts. The best copywriters understand that every word earns its place, that benefits beat features, that clarity trumps cleverness, and that the reader's problem is the only starting point that matters. Use when "copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, writing, copy, headlines, conversion, persuasion, messaging, UX-writing, emails" mentioned.

Pre-writing interview that captures the author's real opinions, experiences, and stances on a blog topic before the post is written on their behalf — the companion that runs BEFORE seo-blog-writer. Use this skill automatically whenever a blog post or article is about to be drafted under the user's name or brand — run the topic interview first, then hand the resulting Opinion Packet to seo-blog-writer. Also use it when the user says "interview me about this topic", "get my take first", "ask me what I think", or "update my opinion bank". Scope: blog/article topics only — not emails, docs, social posts, or other writing. If a blog post is about to be written as the user's voice and their take on the topic hasn't been captured, this skill triggers — even if they only asked for "a blog post about X".

Blog and web-content system for agency work — plan topics, interview the author for their real take, brief the angle, draft the article, plan images, verify claims, score drafts for quality and AI tells, revise, publish, and refresh aging posts. Shorthand "wltbo" also triggers it. Commands share a per-client memory of brand voice, the author's positions and stories, verified facts with expiry dates, and every published post. Use for blog posts, articles, long-form content, refreshes, keyword targeting, search intent, titles and H1s, meta descriptions, internal linking, cannibalization checks, E-E-A-T, and information gain. Also use when the complaint is "it doesn't sound like us", "it reads AI-written", "it's generic", "we already wrote this one", "the facts are made up", "there are no images", "it's too thin", or "nobody thought this through". Not for social posts, emails, internal comms, case studies (case-study-builder), site audits (website-audit), or content calendars (content-strategy).