Results for “product-ux”

Design habit-forming product loops using the Hook Model (Trigger, Action, Variable Reward, Investment). Use when the user mentions "users arent coming back", "engagement loops", "habit formation", "push notifications", "variable rewards", "daily active users", "habit zone", or "user retention loops". Also trigger when designing notification strategies, building streaks or progress systems, or analyzing why users stop using a product after initial signup. Covers ethics evaluation and onboarding for habits. For friction reduction and B=MAP, see improve-retention. For viral sharing, see contagious.

Create distinctive, production-grade frontend interfaces with high design quality. Use this skill when the user asks to build web components, pages, artifacts, posters, or applications (examples include websites, landing pages, dashboards, React components, HTML/CSS layouts, or when styling/beautifying any web UI). Generates creative, polished code and UI design that avoids generic AI aesthetics. Trigger scenarios — use when the user mentions any of: - UI design, frontend design, web design, interface design, 界面设计, 前端设计 - responsive layout, mobile adaptation, breakpoints, 响应式, 自适应, 适配 - animation, motion, micro-interaction, transitions, 动画, 动效, 微交互 - UX copy, microcopy, error messages, labels, UX 文案, 文案优化 - performance optimization, bundle size, rendering, 性能优化, 渲染, 加载速度 - accessibility audit, a11y, WCAG, 无障碍, 可访问性 - design review, design critique, UX evaluation, 设计评审, 设计审查 - typography, fonts, type hierarchy, 字体, 排版, 字号 - color palette, color scheme, theming, 配色, 色彩, 主题 - layout, spacing, visual rhythm, grid

Reconstruct a product flow, then audit how usable it is — whether it makes sense, where users get confused or stuck, whether the copy and instructions are clear, and where friction causes drop-off. Produces a prioritized, severity-weighted findings report. Works from three inputs: frontend code in a repo, a live running app driven via a browser, or a written flow / spec / screenshots. Use this skill whenever the user asks for a UX review, usability audit, "is this flow confusing", "does this signup/onboarding/checkout make sense", "why are people dropping off", "audit this form", "where's the friction", or hands over a flow and asks whether it's user-friendly. Trigger even on casual phrasings ("is my checkout any good?") — it imposes the structure ad-hoc UX opinions miss. Audits flow usability and friction; for visual polish and interface quality the impeccable audit/critique skills apply instead.

World-class copywriting expertise combining the persuasive clarity of David Ogilvy, the conversational warmth of Ann Handley, and the conversion science of modern growth marketers. Copywriting is where brand voice becomes words that move people. Great copy doesn't just communicate—it persuades, connects, and converts. The best copywriters understand that every word earns its place, that benefits beat features, that clarity trumps cleverness, and that the reader's problem is the only starting point that matters. Use when "copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, writing, copy, headlines, conversion, persuasion, messaging, UX-writing, emails" mentioned.

Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.

Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.

Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.

Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.

Audits and enforces web interface standards covering accessibility, performance, UX, and code quality from Vercel Engineering's Web Interface Guidelines. Use this skill when reviewing UI code, checking accessibility compliance, auditing design implementations, running pre-merge frontend checks, or when someone asks to "review my UI", "check accessibility", "check my site", "audit design", or "is this component correct". Apply proactively when writing form elements, interactive components, images, animations, or anything that users directly touch — these guidelines prevent common mistakes before they reach production.

Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.

Review a built frontend against its chosen direction, catch drift back to generic AI defaults, enforce state coverage, ethical patterns, UX heuristics, and polish, and check contrast with APCA (not the legacy WCAG ratio). Produces specific, prioritized fixes — never vibes-based feedback. Works with pasted screenshots or Playwright MCP automated capture. Load when the user asks to review a UI, audit a design, check if a frontend looks generic or vibecoded, evaluate visual quality or polish, says "review this UI", "is this design good", "audit my frontend", "does this feel like [product]", "design QA", or when frontend-design routes here. Sub-skill of frontend-design.

Mine a codebase or product for underexploited assets — capabilities, infrastructure, data, integrations, and workflows built for one narrow purpose that could produce far more value. Finds platform primitives hiding inside features, internal tooling that could serve customers, and data accumulated but never leveraged. Produces an evidence-gated report (max 5 opportunities, mandatory kill list, one forced answer) plus a wwbd_packet JSON. Use whenever the user says "WWBD", "what would Bezos do", "what are we sitting on", "what did we accidentally build", "what could this become", "find opportunities in this repo", "what are we underexploiting", "is there a product hiding in here", or wants to know if existing infrastructure has a bigger economic surface than it currently serves. Trigger on casual phrasings too ("anything valuable buried in this codebase?"). Analyzes what EXISTS — missing features go to gap-scan, broken code to code-audit, confusing flows to ux-audit, weak persuasion to conversion-audit.