Results for “voice-writing”

World-class copywriting expertise combining the persuasive clarity of David Ogilvy, the conversational warmth of Ann Handley, and the conversion science of modern growth marketers. Copywriting is where brand voice becomes words that move people. Great copy doesn't just communicate—it persuades, connects, and converts. The best copywriters understand that every word earns its place, that benefits beat features, that clarity trumps cleverness, and that the reader's problem is the only starting point that matters. Use when "copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, writing, copy, headlines, conversion, persuasion, messaging, UX-writing, emails" mentioned.

Writes X/Twitter threads and single tweets in the user's own voice — the same craft standard as `linkedin-post-writer`, adapted for X's shorter, faster format. Use when drafting an X/Twitter thread, turning an insight into a tweet, or reviewing a thread draft for tone. Normally invoked by `writing-system` once X is the chosen platform, but works standalone too.

Rewrite, draft, and review prose so it is clear, specific, human, and appropriate to context. Use this skill when improving emails, essays, documents, reports, UI copy, marketing copy, posts, or any text that may sound generic, AI-written, over-polished, verbose, salesy, evasive, or structurally formulaic. Supports voice calibration, anti-slop audits, context-aware taste decisions, and final pre-flight checks.

Surfaces Han's shared Human-Readable Output Standard — the readability rule and the writing-voice profile — into the calling skill's own context, so the caller drafts in voice and runs its self-check against the current standard sourced from one canonical copy. Use when a prose-producing skill needs the shared readability standard available in context before it drafts. Governs the shape of a written deliverable, where explanation-guidance governs what a run says to a person in a turn. Runs in the caller's context and hands control straight back; it does not produce a deliverable of its own, rewrite anything, or judge the caller's work. Does not run the adversarial rewrite pass — dispatch the readability-editor agent for that, or use edit-for-readability to rewrite an existing target. Does not cover explaining technical work to a reader who will not implement it — use explanation-guidance for that.

Pre-writing interview that captures the author's real opinions, experiences, and stances on a blog topic before the post is written on their behalf — the companion that runs BEFORE seo-blog-writer. Use this skill automatically whenever a blog post or article is about to be drafted under the user's name or brand — run the topic interview first, then hand the resulting Opinion Packet to seo-blog-writer. Also use it when the user says "interview me about this topic", "get my take first", "ask me what I think", or "update my opinion bank". Scope: blog/article topics only — not emails, docs, social posts, or other writing. If a blog post is about to be written as the user's voice and their take on the topic hasn't been captured, this skill triggers — even if they only asked for "a blog post about X".

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.