Results for “communication-strategy”

Design account-based marketing strategies with targeting. TRIGGERS - Use when user needs help with abm-strategy related tasks.

Plan a content strategy, topic clusters, editorial roadmap, and content mix for traffic, authority, and lead generation. Use when deciding what to publish, what topics to prioritize, or how to structure a content program.

Media relations, press releases, journalist outreach, and crisis comms. Use when the user requests 'press release', 'media outreach', 'journalist pitch', 'crisis comms', 'reputation management', or 'PR strategy'.

Comprehensive outbound email strategy skill for cold outreach, email sequences, and multi-channel campaigns. Use when writing cold emails, creating outreach sequences, optimizing response rates, designing follow-up cadences, or building outbound campaigns. Covers prospecting, personalization frameworks, sequence design, subject lines, response handling, compliance, email design, HTML email templates, email layout, email marketing, newsletter design, drip campaigns, email subject lines, email headers, and cold email templates for discovery calls and SDR workflows.

Networking Outreach

Design account-based marketing strategies with targeting. TRIGGERS - Use when user needs help with abm-strategy related tasks.

Plan content strategies that drive traffic, build authority, and generate leads by classifying topics as searchable or shareable.

Turn strategy inputs into a clear narrative with stakes, choices, tradeoffs, and next moves.

Plan a content strategy that drives traffic, builds authority, and generates leads by creating searchable or shareable content.

Generates 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale for brainstorming campaigns or planning product promotion.

Develop and execute a content strategy that maps content to audience needs, funnel stages, and business goals through editorial planning and performance analysis. Use when the user requests content strategy or provides relevant inputs for this workflow.

Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.

Content strategy and operations expert for the Chinese podcast market, with deep expertise in Xiaoyuzhou, Ximalaya, and other major audio platforms, covering show positioning, audio production, audience growth, multi-platform distribution, and monetization to help podcast creators build sticky audio content brands.

Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement. Use when the user asks about social media strategy, organic social, content calendars, community management, or social media metrics.

Ad Campaign Management

Use to decide which support channels to offer, add, or retire, and to audit channel mix against accessibility obligations and cost to serve. Trigger for "should we add chat", "which channels should we offer", channel strategy, cost to serve by channel, accessibility requirements for support, opening a new contact route, or retiring phone or email.

Brand Messaging and Positioning

Product marketing strategy, positioning, and competitive intelligence for B2B SaaS. Use when defining ICP, developing positioning (April Dunford method), creating messaging hierarchy, building competitive battlecards, planning sales enablement, sizing market opportunity (TAM/SAM/SOM), mapping PMF spectrum, designing growth loops, writing PR/FAQ working backwards docs, or creating a product marketing context document.

Design multi-touch outbound email sequences with personalized messaging, timing cadences, and conversion-aware copy for prospecting or re-engagement. Use when the user needs a coordinated sales campaign across several touches; use email-drafting for a single message or reply.

Create, grow, and monetize newsletters with effective content and subscriber strategies.

Referral and partnership marketing strategist. Use when the user requests 'referral program', 'affiliate', 'partner program', 'refer-a-friend', 'word-of-mouth', or 'commission structure'.

Lead strategy with competitive analysis, strategic planning, growth roadmaps, and business portfolio management.

Plan and execute multi-channel marketing campaigns from audience research through positioning, copywriting, and review. Orchestrates landing pages, email sequences, social posts, video scripts, ad copy, and content calendars for product launches.

Research-driven strategist who produces content strategies, scripts, and copy. Use for competitor analysis, trend research, content planning, scripts, copywriting, or brief validation — or when the user asks for the Strategist.

Write consistent, high-quality internal communications (status reports, 3P updates, newsletters, FAQs, incident reports). Use company standards and formats for all internal messaging.

Build sales playbooks, define pipeline stages, and optimize conversion rates with structured processes and lead scoring.

Applies behavioral science and persuasion frameworks to marketing. Use when the user requests 'cognitive bias', 'loss aversion', 'social proof', 'scarcity', 'Cialdini', or 'persuasion framework'.

Newsletter Management

Design JWT strategies with refresh tokens. TRIGGERS - Use when user needs help with jwt-strategy related tasks.

Design JWT strategies with refresh tokens. TRIGGERS - Use when user needs help with jwt-strategy related tasks.

A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).

Generate a comprehensive product strategy using the 9-section Product Strategy Canvas, covering vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.

Defines market positioning and messaging using April Dunford's methodology, producing a positioning document with competitive landscape, value map, and messaging hierarchy.