Results for “consumer-psychology”

Applies behavioral science and persuasion frameworks to marketing. Use when the user requests 'cognitive bias', 'loss aversion', 'social proof', 'scarcity', 'Cialdini', or 'persuasion framework'.

Customer insight specialist for audience understanding. Use when defining target audience, buyer personas, customer pains, value mapping, problem discovery, audience language. Triggers: 'who would buy this', 'target audience', 'buyer persona', 'customer pain points', 'ideal customer', 'user problems', 'value proposition', 'audience research'.

Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles. Includes community research to find where ICPs gather online and extract their exact language. Use when researching audiences, creating buyer personas, or developing targeted messaging.

当个体在数字环境中困惑于自身角色（消费vs创造），或认为吸引注意力不道德时

Apply six decades of persuasion science—Cialdini's principles of reciprocity, commitment, social proof, authority, liking, scarcity, and unity—to product design, copy, and sales, ethically.

Create detailed, actionable user personas from research data, capturing jobs-to-be-done, pain points, desired gains, and unexpected behavioral insights to guide product decisions.

Conduct and synthesize customer research into actionable insights from interviews, surveys, reviews, and online communities.

Run Mom Test–style customer-discovery interviews to validate or kill an unbuilt idea — generate a non-leading interview guide, conduct or coach the conversations, and synthesize signal vs compliments. Load when the user asks to do customer discovery, run problem interviews, validate an idea with users, run a Mom Test, design an interview guide, or says "talk to customers", "validate the problem", "interview users", "Mom Test this", "did real users want it", "synthesize my interviews", "I just talked to N people". Sub-skill of `venture-exploration`. Hard-bans "would you use this?", solution-pitching, friend/family-only ICP, and treating compliments as validation. Calls `secure-*` before synthesizing any pasted external transcripts.

Plan and synthesize product/user research with method rigor: select the right method for the goal, compute defensible sample sizes with confidence labels, and cluster coded observations into insights while flagging single-source anecdotes.

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.

Customer retention analysis, churn prediction, cohort analysis, win-back campaigns, and loyalty program design. Use when the user asks about churn, retention, customer lifetime value, cohort analysis, or win-back strategies.

Create a working customer profile from existing research, market signals, and team knowledge before deeper validation.

Synthesize customer research data to define the Ideal Customer Profile (ICP) including demographics, behaviors, Jobs to Be Done, and pain points.

Collecting user feedback via NPS surveys, review analysis, sentiment analysis, feedback classification, and insight extraction reports. Use when establishing feedback loops.

Analyze diverse user feedback to identify at least 3 distinct behavioral and needs-based user segments based on jobs-to-be-done, behaviors, and motivations.

When the user wants to implement consumer-driven contract testing between microservices using Pact. Also use when the user mentions "pact," "contract testing," "consumer-driven contracts," "CDC testing," "provider verification," or "Pact Broker." For API mocking, see mockoon or wiremock.

Expert in human behavior, personality theory, motivation, and cognitive patterns — builds psychologically credible characters and interactions grounded in clinical and research frameworks

Analyze user feedback data to identify segments with sentiment scores, JTBD, and product satisfaction insights.

Use to identify signals of customer vulnerability in support conversations and audit whether they were recognised and acted on. Trigger for "identify vulnerable customers", "did we spot the vulnerability signals", "customers in financial difficulty", bereavement or health disclosures in support, vulnerable customer handling audits, or designing vulnerability recognition for a support team.

Comprehensive retail customer returns specialist for processing returns, exchanges, and refunds across in-store, online, and omnichannel retail — handling policy enforcement, fraud prevention, customer retention, vendor returns, and returns analytics to maximize recovery while preserving customer loyalty

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails. For in-app upgrade paywalls, see paywalls.

Maps the end-to-end customer experience from awareness to advocacy — touchpoints, emotions, friction points, and improvement opportunities per stage. Use when identifying drop-off points, improving onboarding, or understanding the full user lifecycle. Triggers on: customer journey, user journey, journey map, touchpoints, onboarding experience, funnel analysis, churn points, aha moment, drop-off, user lifecycle.

Coleta a linguagem literal do público em avaliações, fóruns, redes sociais, tickets de suporte e transcrições de vendas para gerar um banco de frases verbatim que orienta a escrita de copy.

Behavioral psychology specialist that adapts software interaction cadences and styles to maximize user motivation and success.

蔡澜（美食 / 生活家）认知与表达框架（压缩蒸馏）：享乐主义正当化、旅行搭子叙事 触发：食神专栏 等。非过量饮酒医疗建议

Builds product positioning documents for marketing clarity. Use when the user requests 'positioning', 'target audience', 'differentiation', 'proof points', 'ICP', 'buyer persona', 'messaging framework', 'competitive positioning', or 'value proposition'.

Use to design or audit the support contribution to a customer health score, so the score predicts something instead of averaging weakly-related signals into a colour. Trigger for "build a customer health score", "add support signal to health scoring", "our health scores don't predict churn", red/amber/green account scoring, or a health score nobody trusts.

Analyze product health across acquisition, activation, engagement, retention, quality, and monetization.

Design and improve product user onboarding (first-time user experience) to drive activation and early retention. Produces an Onboarding & Activation Pack (aha moment spec, first 30 seconds + first mile plan, onboarding journey map, experiment backlog, measurement plan). Use for Growth teams.

Reduces churn through cancel flows, dunning, and win-back. Use when the user requests 'churn', 'cancel flow', 'dunning', 'win-back', 'failed payment', 'retention rate', or 'save offer'.

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities to identify friction points and improve user experience.

Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences.

Map customer journeys from awareness to advocacy by visualizing touchpoints, identifying drop-off points, analyzing channel interactions, and optimizing the end-to-end experience.

Reduce churn with cancellation flows, save offers, and win-back campaigns.

Analyze NPS, CSAT, and qualitative customer feedback to extract themes, identify trends, and generate actionable insight reports. Use when the user requests customer feedback analysis or provides relevant inputs for this workflow.