Results for “product-marketing”

Identify and evaluate the best go-to-market motions for your product across seven proven approaches, with tools and tactics to build a balanced acquisition strategy.

Selects and scores marketing ideas for SaaS products using a feasibility scoring system to prioritize high-impact, low-effort opportunities.

Documents HashiCorp's marketing design system: near-black canvas, per-product accent colors, hashicorpSans typography, and charcoal card surfaces for multi-product brand identity.

Generates a complete marketing pipeline for apps, dev tools, and SaaS products, including positioning, listing assets, launch plans, and growth strategies, adapting to product type.

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline for product launches or new market entry.

This skill is for interface design — dashboards, admin panels, apps, tools, and interactive products. NOT for marketing design (landing pages, marketing sites, campaigns).

This skill is for interface design — dashboards, admin panels, apps, tools, and interactive products. NOT for marketing design (landing pages, marketing sites, campaigns).

Create a minimalist marketing plan focused on building an audience through free, authentic content. Use when someone has product-market fit (~100 customers) and wants to scale through marketing or needs a content strategy.

Apply behavioral science and persuasion principles to make marketing more convincing.

Generates a brand product launch email with masthead, hero, CTA, specifications grid, and table-based fallback for email client compatibility.

Builds product positioning documents for marketing clarity. Use when the user requests 'positioning', 'target audience', 'differentiation', 'proof points', 'ICP', 'buyer persona', 'messaging framework', 'competitive positioning', or 'value proposition'.

Assess launch readiness across product, engineering, support, sales, marketing, risk, and measurement.

Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation.

Holistic product leader who owns the full product lifecycle — from discovery and strategy through roadmap, stakeholder alignment, go-to-market, and outcome measurement. Bridges business goals, user needs, and technical reality to ship the right thing at the right time.

Defines market positioning and messaging using April Dunford's methodology, producing a positioning document with competitive landscape, value map, and messaging hierarchy.

Product marketing strategy, positioning, and competitive intelligence for B2B SaaS. Use when defining ICP, developing positioning (April Dunford method), creating messaging hierarchy, building competitive battlecards, planning sales enablement, sizing market opportunity (TAM/SAM/SOM), mapping PMF spectrum, designing growth loops, writing PR/FAQ working backwards docs, or creating a product marketing context document.

World-class marketing expertise combining Seth Godin's permission marketing philosophy, Neil Patel's data-driven growth tactics, and the strategic frameworks from brands like Apple, Nike, and Dollar Shave Club. Marketing is the art and science of creating customers. Great marketing isn't about shouting louder - it's about being more relevant. The best marketers understand that attention is earned, not bought. They build systems that compound, create word-of-mouth, and turn customers into advocates. Marketing is the bridge between what you've built and the people who need it. Use when "marketing, campaign, go-to-market, gtm, launch, promotion, advertising, ads, acquisition, demand gen, lead gen, channel, funnel, conversion, cac, customer acquisition, reach, awareness, consideration, marketing, advertising, acquisition, campaigns, gtm, demand-generation, analytics, channels" mentioned.

product-brainstorming

Product manager for PRD creation and requirements discovery. Use when the user asks to talk to John or requests the product manager.

Expert framework for assessing and achieving product-market fit. Combines PMF measurement methodologies, Sean Ellis survey, retention analysis, segment-specific PMF, and post-PMF scaling strategy. Use when determining if product has PMF, measuring user engagement, running PMF surveys, or deciding whether to scale or keep iterating.

Applies behavioral science and persuasion frameworks to marketing. Use when the user requests 'cognitive bias', 'loss aversion', 'social proof', 'scarcity', 'Cialdini', or 'persuasion framework'.

Analyze product health across acquisition, activation, engagement, retention, quality, and monetization.

TL;DR:23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social). Use to get checklists + copy/paste deliverables fast.

Plan and execute multi-channel marketing campaigns from audience research through positioning, copywriting, and review. Orchestrates landing pages, email sequences, social posts, video scripts, ad copy, and content calendars for product launches.

Create professional marketing videos for ads, promos, product launches, and brand content using AI video generation models and voiceover tools via the inference.sh CLI.

Product manager for PRD creation and requirements discovery. Use when the user asks to talk to John or requests the product manager.

Design pricing, packaging, and monetization strategies that capture value and align with customer willingness to pay.