Results for “referral-marketing”

Design referral and affiliate programs that drive word-of-mouth growth.

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.

Design, launch, or optimize referral and affiliate programs with mechanics, incentives, triggers, and measurement.

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.

Build a complete marketing plan covering the full customer journey from stranger to raving fan using a 9-square grid framework.

Designs and optimizes customer referral and affiliate programs, covering program type selection, incentive structuring, and trigger-moment identification.

Apply behavioral science and persuasion principles to make marketing more convincing.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Guides selection of Qdrant search strategies including hybrid search, reranking, relevance feedback, MMR, and discovery APIs to improve retrieval quality.

Applies behavioral science and persuasion frameworks to marketing. Use when the user requests 'cognitive bias', 'loss aversion', 'social proof', 'scarcity', 'Cialdini', or 'persuasion framework'.

Build a scalable outbound B2B sales machine with specialized SDR, AE, and CSM roles, using Cold Calling 2.0, referral emails, ANUM qualification, and pipeline math to generate predictable revenue.

Plan, promote, run, and optimize webinars and virtual events to generate and convert demand, from registration through follow-up.

Routes marketing requests to the appropriate specialist skill from a library of 44 skills across content, SEO, CRO, channels, growth, intelligence, and sales enablement.

Expert en croissance virale (K-factor, network effects, referral loops, embedded virality)

Designs unconventional tactics, growth hacks, and viral campaigns. Use when the user requests 'growth hack', 'viral campaign', 'guerrilla marketing', 'low-budget marketing', or 'marketing stunt'.

Use to find where support can drive adoption, referral and retention without turning into a sales channel, and to measure whether it worked. Trigger for "can support drive growth", "support-led growth programme", "should agents mention other features", advocacy and referral from support, adoption nudges in support conversations, or a support team being given a revenue target.

Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing.'

Plan cafe marketing work across daily posts, promotions, feedback, and local competition.

Build quiz and assessment funnels that generate qualified leads through interactive scorecards, covering concept hooks, question design, dynamic results, and automated follow-up sequences.

Map customer journeys from awareness to advocacy by visualizing touchpoints, identifying drop-off points, analyzing channel interactions, and optimizing the end-to-end experience.

Off-page playbook (Lesson 9, link building). Mines our competitors' backlink profiles via Ahrefs to produce a VETTED link-prospect list — their "superfans" (sites linking to several of a competitor's best-by-links pages), their "power-linkers" (sites linking to multiple competitors but NOT to us), and their fresh new links — filtered for relevance and de-duped against sites that already link to us. The Link Intersect method, encoded. Output is a prospect queue for /outreach; it does NOT send anything.

UTM parameter strategy, campaign tracking, and marketing attribution modeling. Build consistent UTM taxonomies, configure attribution models, measure cross-channel performance, and connect marketing spend to revenue. Use when the user asks about UTM parameters, campaign tracking, attribution models, marketing measurement, or cross-channel analytics.

Networking Outreach

Generates 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale for brainstorming campaigns or planning product promotion.

Generates conversion-focused marketing copy using direct-response frameworks like AIDA, PAS, BAB, and StoryBrand, grounded in the product's ICP and positioning.

Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why people share", "viral loop", "referral program", or "organic growth". Also trigger when designing shareable features, crafting social media campaigns, or building products that spread through peer recommendation. Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.

Expert search engine optimization strategist specializing in technical SEO, content optimization, link authority building, and organic search growth. Drives sustainable traffic through data-driven search strategies.

You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.

Defines market positioning and messaging using April Dunford's methodology, producing a positioning document with competitive landscape, value map, and messaging hierarchy.

Generates a brand product launch email with masthead, hero, CTA, specifications grid, and table-based fallback for email client compatibility.

Route business growth prompts to the right skills. Use when prompts mention fundraising, investors, market research, campaigns, SEO, lead intelligence, social graph ranking, connection optimization, sales outreach, or when the user wants an easy group invocation for growth skills.

World-class marketing expertise combining Seth Godin's permission marketing philosophy, Neil Patel's data-driven growth tactics, and the strategic frameworks from brands like Apple, Nike, and Dollar Shave Club. Marketing is the art and science of creating customers. Great marketing isn't about shouting louder - it's about being more relevant. The best marketers understand that attention is earned, not bought. They build systems that compound, create word-of-mouth, and turn customers into advocates. Marketing is the bridge between what you've built and the people who need it. Use when "marketing, campaign, go-to-market, gtm, launch, promotion, advertising, ads, acquisition, demand gen, lead gen, channel, funnel, conversion, cac, customer acquisition, reach, awareness, consideration, marketing, advertising, acquisition, campaigns, gtm, demand-generation, analytics, channels" mentioned.

Help founders develop a strategy to acquire and sell to the first 100 customers. Use when someone has a product and needs a customer acquisition plan, or is struggling with early sales.

Pick the attribution model that fits the question, then build it. First touch, last touch, or multi-touch, each with its blind spots named out loud, turned into an honest channel-contribution read. Built for B2B RevOps and marketing teams, customizable to your CRM and your channel taxonomy. Trigger on "build attribution", "which channels drive pipeline", "first vs last touch", "how should we credit marketing", "what's working in our funnel", or any attribution diagnostic.