1---2name: seo-monitor3description: SEO monitoring and alerting system. Tracks ranking fluctuations, competitor activity, technical health, content performance, and AI search visibility. Generates alerts at configurable thresholds. Use when user says "monitor", "alert", "watch", "track changes", "SEO dashboard", "weekly digest".4---56# seo-monitor — SEO Monitoring & Alert System78## Ranking Fluctuation Monitoring910### Detection Rules11| Trigger | Severity | Action |12|---------|----------|--------|13| Single keyword ≥5 position drop | 🟡 Medium | Investigate page changes |14| 3+ keywords drop simultaneously | 🟠 High | Check for algorithm update |15| Core keyword exits top 10 | 🟠 High | Priority optimization within 24h |16| Core keyword exits top 20 | 🟡 Medium | Content refresh + link building |17| 10+ keywords improve simultaneously | 🟢 Info | Document what worked |1819### Monitoring Frequency Guide20| Keyword Type | Check Frequency | Alert Threshold |21|-------------|----------------|-----------------|22| Brand terms | Daily | Any drop from #1 |23| Core commercial | Every 3 days | ≥3 position change |24| Long-tail targets | Weekly | ≥5 position change |25| New content tracking | Daily for 30 days | Not indexed after 7 days |2627### Google Update Correlation28When volatility spikes:291. Check [Google Search Status Dashboard](https://status.search.google.com/)302. Cross-reference with industry volatility tools (SEMrush Sensor, Moz MozCast)313. Identify pattern: site-wide vs topical vs page-level324. If confirmed update: document affected pages, defer changes 2-4 weeks until stable3334## Competitor Activity Monitoring3536### Content Monitoring37- **New page detection**: Compare competitor sitemap weekly, flag new URLs38- **Content updates**: Track last-modified dates on competing pages39- **Topic expansion**: Detect when competitors enter new topic areas40- **Publishing velocity**: Track competitor content output rate4142### Ranking Monitoring43- **Position changes**: Track competitor positions on your target keywords44- **New keyword entries**: Detect when competitors rank for keywords they previously didn't45- **SERP feature captures**: Monitor when competitors gain/lose featured snippets, PAA4647### Technical Monitoring48- **Speed changes**: Detect CWV improvements/degradation49- **Schema additions**: New structured data types deployed50- **Site structure changes**: New sections, navigation changes, URL restructures5152### Backlink Monitoring53- **New links**: Weekly check for competitor's newly acquired backlinks54- **Lost links**: Opportunities when competitors lose high-quality links55- **Link velocity comparison**: Your growth rate vs competitors5657## Technical Health Monitoring5859### Index Coverage Tracking60| Signal | Threshold | Severity |61|--------|-----------|----------|62| Indexed pages drop >10% weekly | 🟠 High | Check robots.txt, noindex, server errors |63| Indexed pages drop >20% | 🔴 Critical | Immediate investigation |64| "Excluded" pages increase >20% | 🟡 Medium | Review exclusion reasons |65| New crawl errors spike | 🟠 High | Fix 5xx, check redirects |6667### CWV Degradation Detection68| Metric | Warning | Critical |69|--------|---------|----------|70| LCP | >2.5s (was passing) | >4.0s |71| INP | >200ms (was passing) | >500ms |72| CLS | >0.1 (was passing) | >0.25 |7374Trigger re-audit via `seo-performance` when any CWV degrades from "good" to "needs improvement".7576### Security Monitoring77- Manual action notifications (GSC)78- Malware injection detection (unexpected scripts, iframes)79- SEO spam injection (hidden text, cloaked links, Japanese keyword hack)80- SSL certificate expiration warnings (30/14/7 day alerts)8182## Content Performance Monitoring8384### New Content Tracking (Post-Publish)85| Milestone | Check | Expected | Alert If |86|-----------|-------|----------|----------|87| Day 1-3 | Indexed in GSC | Yes | Not indexed after 3 days |88| Day 7 | Initial ranking | Top 50 | Not ranking at all |89| Day 14 | Ranking movement | Climbing | Stuck or declining |90| Day 30 | Stable position | Top 20 | Outside top 50 |91| Day 60 | Target achieved | Top 10 | Stagnant outside top 20 |9293### Content Decay Detection94- **Traffic decline**: Organic sessions drop ≥20% for 3 consecutive weeks95- **Ranking erosion**: Position drops ≥5 from peak96- **CTR decline**: Click-through rate drops ≥30% from historical average9798### Decay Response Protocol991. Check if search intent shifted (SERP comparison)1002. Evaluate if competitors published superior content1013. Check for technical issues (speed, mobile, broken elements)1024. Determine refresh strategy: update stats, add sections, restructure, or rewrite103104### Top Content Protection105- Identify top 20 pages by organic traffic106- Set tighter monitoring thresholds (any ranking drop ≥2)107- Schedule proactive refreshes before decay (quarterly for evergreen, monthly for trending)108109## AI Search Visibility Monitoring110111### AI Overviews Tracking112- Monitor target queries for AI Overview presence/absence113- Track whether your content is cited in AI Overviews114- Detect when competitors gain/lose AI citations115- Measure citation share: your citations / total AI Overview appearances116117### Brand Mention Monitoring in AI118- Test brand queries across ChatGPT, Perplexity, Gemini119- Track recommendation frequency and sentiment120- Monitor competitor mention frequency for comparison121122## Alert Severity Levels123124| Level | Icon | Trigger Examples | Response Time |125|-------|------|-----------------|---------------|126| **Critical** | 🔴 | Index drop >20%, manual penalty, security breach | Immediate |127| **High** | 🟠 | Core keyword out of top 10, all CWV failing, major competitor move | 24 hours |128| **Medium** | 🟡 | Single keyword ≥5 drop, content decay start, new competitor entry | 1 week |129| **Info** | 🟢 | Competitor new backlink, new page indexed, minor fluctuation | Weekly review |130131## Monitoring Dashboard Template132133### Daily View134- Ranking changes (up/down count)135- New crawl errors136- CWV status (pass/fail)137- Alert queue138139### Weekly View140- Ranking trend chart (7-day rolling)141- Competitor activity summary142- Content performance table143- Technical health score144- Action items generated145146### Monthly View147- KPI trends (traffic, rankings, backlinks, DR)148- Competitor market share shifts149- Content ROI tracking150- Strategy effectiveness review151152## Integration Points153154Cross-reference with other skills:155- `seo-rank-tracker` — Detailed position data and SOV calculations156- `seo-data-tools` — GSC/GA4/CrUX data extraction157- `seo-backlinks` — Link monitoring data158- `seo-report` — Digest and report generation from monitoring data159- `seo-performance` — CWV measurement when degradation detected160161## Output Format162163Generate monitoring report with:1641. **Alert Summary** (critical/high/medium/info counts)1652. **Ranking Changes** (top movers up and down)1663. **Competitor Activity** (new content, ranking changes, backlinks)1674. **Technical Health** (index coverage, CWV, errors)1685. **Content Performance** (new content tracking, decay alerts)1696. **AI Visibility** (citation changes, brand mention trends)1707. **Action Items** (prioritized by severity and impact)
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