Ad Creative
Purpose
Produce one deliberate key visual for a campaign: scene, product, action, camera, and
atmosphere chosen on purpose, palette limited to brand colours, copy either exact or
absent, delivered in the sizes the channel needs.
When to use
- Paid social, display, email hero, or landing-page banner imagery.
- Several sizes of one concept are needed.
- Not for creator-style authenticity (
ugc-ad) or editorial covers (magazine-cover).
Inputs
- Product or offer photo, or a description. Required.
- Brand palette (2 colours plus 1 accent) and typeface, if copy will be added later.
- Exact headline and CTA text, or "no copy" (default: no copy inside the image).
- Platform sizes: 1:1 feed, 4:5 feed, 9:16 story or reel, 16:9 web. Default 1:1 plus 9:16.
- Audience and mood in one line (e.g. "parents of youth athletes, energetic, trustworthy").
Output
A Creative Card per concept, then the images if a generator is available.
Creative Card format:
Concept: one sentence — the single idea the frame communicates.Prompt in five layers: Scene (surface first, then backdrop) → Subject (product
exact, centred or rule-of-thirds) → Action (what is happening around it) → Camera
(lens and angle, e.g. "90mm, slight low angle") → Atmosphere (light direction,
softbox position, mood).Palette: product colour plus background colour plus one accent, nothing else.Copy: exact text and safe-zone placement, or "none — typography added in Canva".Fidelity clause, verbatim: "Keep the product shape, logo, label, colour, packaging,
material, and proportions exactly the same. No text on the label, no AI-generated typography."Sizes: one prompt variant per aspect ratio with composition notes (leave headroom for copy).
Generation: runway-api image skill if installed; otherwise return the card and say so.
Typography goes on afterwards in a design tool (Canva connector if available), never in
the generator.
Constraints
- Lock format and composition before generating; "make a nice ad" is not a brief — ask
for audience, mood, and size.
- Limit the palette; unbounded palettes oversaturate.
- Never let the generator render headlines or CTAs; it misspells and invents.
- Keep 15–20% clear space where copy will sit.
- Check the final against
impeccable-ui or visual-direction-review before shipping.
Examples
"Meta ad for fall tryouts, teal and black, 1:1 and 9:16, headline 'Tryouts Sept 13'."
→ Card: concept "the gym floor before the whistle"; scene polished court with a teal
backdrop wash; subject volleyball exact, low angle; action chalk dust drifting; camera
90mm; atmosphere side softbox; palette teal, black, white accent; copy set in Canva; two sizes.
1---2name: ad-creative3description: Use when a product or offer needs a polished paid-social or display key visual — hero composition, brand palette, optional headline and CTA — in platform sizes. Triggers on "ad creative", "static ad", "key visual", "Meta or Instagram ad image", "banner", "hero image for the campaign".4---56# Ad Creative78## Purpose9Produce one deliberate key visual for a campaign: scene, product, action, camera, and10atmosphere chosen on purpose, palette limited to brand colours, copy either exact or11absent, delivered in the sizes the channel needs.1213## When to use14- Paid social, display, email hero, or landing-page banner imagery.15- Several sizes of one concept are needed.16- Not for creator-style authenticity (`ugc-ad`) or editorial covers (`magazine-cover`).1718## Inputs19- Product or offer photo, or a description. Required.20- Brand palette (2 colours plus 1 accent) and typeface, if copy will be added later.21- Exact headline and CTA text, or "no copy" (default: no copy inside the image).22- Platform sizes: 1:1 feed, 4:5 feed, 9:16 story or reel, 16:9 web. Default 1:1 plus 9:16.23- Audience and mood in one line (e.g. "parents of youth athletes, energetic, trustworthy").2425## Output26A **Creative Card** per concept, then the images if a generator is available.2728Creative Card format:291. `Concept`: one sentence — the single idea the frame communicates.302. `Prompt` in five layers: `Scene` (surface first, then backdrop) → `Subject` (product31 exact, centred or rule-of-thirds) → `Action` (what is happening around it) → `Camera`32 (lens and angle, e.g. "90mm, slight low angle") → `Atmosphere` (light direction,33 softbox position, mood).343. `Palette`: product colour plus background colour plus one accent, nothing else.354. `Copy`: exact text and safe-zone placement, or "none — typography added in Canva".365. `Fidelity clause`, verbatim: "Keep the product shape, logo, label, colour, packaging,37 material, and proportions exactly the same. No text on the label, no AI-generated typography."386. `Sizes`: one prompt variant per aspect ratio with composition notes (leave headroom for copy).3940Generation: `runway-api` image skill if installed; otherwise return the card and say so.41Typography goes on afterwards in a design tool (Canva connector if available), never in42the generator.4344## Constraints45- Lock format and composition before generating; "make a nice ad" is not a brief — ask46 for audience, mood, and size.47- Limit the palette; unbounded palettes oversaturate.48- Never let the generator render headlines or CTAs; it misspells and invents.49- Keep 15–20% clear space where copy will sit.50- Check the final against `impeccable-ui` or `visual-direction-review` before shipping.5152## Examples53"Meta ad for fall tryouts, teal and black, 1:1 and 9:16, headline 'Tryouts Sept 13'."54→ Card: concept "the gym floor before the whistle"; scene polished court with a teal55backdrop wash; subject volleyball exact, low angle; action chalk dust drifting; camera5690mm; atmosphere side softbox; palette teal, black, white accent; copy set in Canva; two sizes.
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