2sem ASO Analysis
Overview
Fast App Store optimization check for the main agent. Covers metadata quality, keyword coverage, screenshot audit, and ratings health — without spawning a full marketer subagent.
Announce at start: "Using aso-analysis skill for this ASO check."
Use this skill when:
- Reviewing current App Store metadata (title, subtitle, description)
- Spot-checking keyword coverage
- Quick screenshot audit
- Checking ratings/review trends
- Answering "is our ASO healthy?" before a release
Escalate to marketer subagent when:
- Full marketing strategy or campaign planning
- User acquisition channel analysis
- Detailed competitive landscape report
- Seasonal campaign brief (summer, xmas)
App Info
| Field | Value |
|---|---|
| App | WhereWeGo |
| Bundle ID | com.2sem.wherewego |
| Category | Travel |
| Primary market | Korea |
| Languages | ko, en, ja, zh-Hans, zh-Hant, de, es, fr, ru |
ASO Health Checklist
Metadata
- Title (30 chars max): Contains primary keyword (e.g. "Korea Tourism", "여행", "관광")
- Subtitle (30 chars max): Secondary keyword + value prop
- Keywords field (100 chars): No spaces after commas, no repeated words from title/subtitle
- Description: First 3 lines sell the app (visible without "More"), keywords woven in naturally
Screenshots
- First screenshot shows the core value prop (map + nearby spots)
- Text overlays are translated per locale
- Shows at least one seasonal theme if relevant to current season
- No UI chrome showing time/battery that could look dated
Ratings
- Average rating ≥ 4.0
- Recent reviews (last 30 days) trend positive
- Unanswered negative reviews in cs queue?
Keyword Strategy — WhereWeGo
Tier 1 (high intent, include in title/subtitle)
- Korean: 여행, 관광지, 한국여행, 주변 관광
- English: korea tourism, travel korea, nearby attractions
Tier 2 (include in keywords field)
- Korean: 여행 앱, 관광 정보, 근처 여행지
- English: korea travel app, tourist spots, travel guide
- Japanese: 韓国旅行, 観光スポット
- Chinese: 韩国旅游, 景点
Avoid
- Generic: travel, tourism (too broad, low conversion)
- Trademarked names
Quick Audit Output Format
When running an ASO check, output:
## ASO Audit — WhereWeGo [date]
### Metadata Score: X/5
- Title: [pass/fail + note]
- Subtitle: [pass/fail + note]
- Keywords: [pass/fail + note]
- Description: [pass/fail + note]
### Screenshots Score: X/3
- [note per screenshot slot]
### Ratings Health
- Average: X.X ★ ([N] ratings)
- Trend: [improving/stable/declining]
- Unanswered reviews: [Y]
### Top 3 Quick Wins
1. [action]
2. [action]
3. [action]
### Escalate to marketer? [yes/no + reason]