Shopify Admin SEO Metadata Audit

Purpose

Scans all active products, collections, and pages and flags records with missing or short SEO titles (seo.title) and meta descriptions (seo.description). Produces a prioritized list of SEO gaps sorted by traffic potential (products → collections → pages). Read-only — no mutations.

Prerequisites

• Authenticated Shopify CLI session: shopify store auth --store <domain> --scopes read_products,read_content
• API scopes: read_products, read_content

Parameters

Safety

ℹ️ Read-only skill — no mutations are executed. Safe to run at any time.

Workflow Steps

1. OPERATION: products — query (if scope includes products) Inputs: query: "status:active", first: 250, select seo { title, description }, pagination cursor Expected output: All active products with SEO fields; paginate until hasNextPage: false

2. OPERATION: collections — query (if scope includes collections) Inputs: first: 250, select seo { title, description }, pagination cursor Expected output: All collections with SEO fields

3. OPERATION: pages — query (if scope includes pages) Inputs: first: 250, select seo { title, description }, pagination cursor Expected output: All pages with SEO fields

4. Flag records: missing title, missing description, title < min_title_length, description < min_description_length

GraphQL Operations

# products:query — validated against api_version 2025-01
query ProductSEO($after: String) {
  products(first: 250, after: $after, query: "status:active") {
    edges {
      node {
        id
        title
        handle
        seo {
          title
          description
        }
      }
    }
    pageInfo {
      hasNextPage
      endCursor
    }
  }
}

# collections:query — validated against api_version 2025-01
query CollectionSEO($after: String) {
  collections(first: 250, after: $after) {
    edges {
      node {
        id
        title
        handle
        seo {
          title
          description
        }
      }
    }
    pageInfo {
      hasNextPage
      endCursor
    }
  }
}

# pages:query — validated against api_version 2025-04
query PageSEO($after: String) {
  pages(first: 250, after: $after) {
    edges {
      node {
        id
        title
        handle
        seoTitle: metafield(namespace: "global", key: "title_tag") { value }
        seoDescription: metafield(namespace: "global", key: "description_tag") { value }
      }
    }
    pageInfo {
      hasNextPage
      endCursor
    }
  }
}

Session Tracking

Claude MUST emit the following output at each stage. This is mandatory.

On start, emit:

╔══════════════════════════════════════════════╗
║  SKILL: SEO Metadata Audit                   ║
║  Store: <store domain>                       ║
║  Started: <YYYY-MM-DD HH:MM UTC>             ║
╚══════════════════════════════════════════════╝

After each step, emit:

[N/TOTAL] <QUERY|MUTATION>  <OperationName>
          → Params: <brief summary of key inputs>
          → Result: <count or outcome>

On completion, emit:

For format: human (default):

══════════════════════════════════════════════
SEO METADATA AUDIT
  Products scanned:     <n>  |  Missing SEO: <n>
  Collections scanned:  <n>  |  Missing SEO: <n>
  Pages scanned:        <n>  |  Missing SEO: <n>

  Top gaps (products):
    "<title>" — missing: description
    "<title>" — title too short (<n> chars)
  Output: seo_audit_<date>.csv
══════════════════════════════════════════════

For format: json, emit:

{
  "skill": "seo-metadata-audit",
  "store": "<domain>",
  "summary": {
    "products": { "scanned": 0, "missing_title": 0, "missing_description": 0, "short_title": 0, "short_description": 0 },
    "collections": { "scanned": 0, "missing_title": 0, "missing_description": 0 },
    "pages": { "scanned": 0, "missing_title": 0, "missing_description": 0 }
  },
  "output_file": "seo_audit_<date>.csv"
}

Output Format

CSV file seo_audit_<YYYY-MM-DD>.csv with columns: type, id, title, handle, seo_title, seo_description, issue

Error Handling

Best Practices

• Prioritize fixing missing meta descriptions on top-selling products first — descriptions appear in search result snippets and directly impact click-through rate.
• A good SEO title length is 50–60 characters; meta descriptions should be 120–160 characters. Adjust min_title_length and min_description_length to match these targets.
• Run monthly as part of a catalog hygiene routine, especially after bulk product imports which often omit SEO fields.
• After fixing gaps, pair with product-data-completeness-score for a comprehensive catalog quality view.