45ck Launch Plan
Use this skill when the user wants a structured plan for launching a new feature, product, campaign, or GTM motion.
What this skill must produce
Always produce:
- Launch summary
- Audience / segmentation
- Core message
- Asset checklist
- Launch timeline
- Measurement plan
- Risk register
- Post-launch review plan
Inputs to gather
If possible, extract:
- what is launching
- who it is for
- problem solved
- launch type (beta / GA / pricing / category / lifecycle / campaign)
- business goal
- launch date
- stakeholders
- dependencies
- channels
- available proof / assets
If some are missing, infer and label assumptions.
Working rules
- Tie launch activity to a clear customer problem and target audience.
- Ensure product, marketing, sales, success, and analytics are aligned where relevant.
- Include both pre-launch readiness and post-launch measurement.
- Do not treat launch as only a publishing event; include enablement and feedback loops.
Step-by-step method
Step 1: define the launch
State:
- what is launching
- for whom
- why now
- what should happen if launch succeeds
Step 2: define audience slices
Segment:
- who should hear about it first
- who should not
- who needs a tailored version of the message
Step 3: define core narrative
Write:
- one-sentence positioning for the launch
- key benefits
- proof
- objections
Step 4: identify channels and assets
List what is needed for:
- homepage / landing page
- product UI
- lifecycle email
- social
- sales enablement
- support / success enablement
- docs / help center
- changelog / release notes
Step 5: define timeline
Split into:
- pre-launch
- launch day
- post-launch week 1-2
- post-launch month 1
Step 6: define metrics
Include:
- awareness metrics
- adoption metrics
- activation / usage metrics
- revenue / pipeline metrics if relevant
- qualitative feedback
Step 7: define review cadence
Plan post-launch reviews and decisions.
Output structure
Launch summary
- Launch:
- Type:
- Audience:
- Goal:
- Success looks like:
Audience / segmentation
| Segment | Why they care | Message angle | Channel |
|---|
Core message
- One-liner:
- Headline:
- 3 key benefits:
- Proof points:
- Main objection and response:
Asset checklist
| Asset | Owner | Needed by | Status |
|---|
Launch timeline
| When | Action | Owner | Dependency |
|---|
Measurement plan
| Metric | Why it matters | Owner | Review cadence |
|---|
Risk register
| Risk | Likelihood | Impact | Mitigation |
|---|
Post-launch review plan
- 24h review:
- 7-day review:
- 30-day review:
- launch questions to answer:
- go / iterate / rollback criteria:
Special instructions
If the launch is for a PLG feature:
- include in-product announcement and lifecycle messaging
- define product-qualified behavior
- include self-serve conversion and team expansion signals
If the launch is enterprise-facing:
- include sales enablement, objection handling, and customer-success briefing