Niopd Pm Kpis

KPI Definition and Tracking Skill

This skill helps define, structure, and track Key Performance Indicators that measure product success.

Theoretical Foundation

What Makes a Good KPI

SMART Criteria:

• Specific: Precise definition
• Measurable: Quantifiable
• Achievable: Realistic target
• Relevant: Aligned to goals
• Time-bound: Clear deadline

KPI Hierarchy

Common Product KPIs

• Acquisition: CAC, Conversion Rate
• Activation: Time to Value, Completion Rate
• Retention: D7/D30 Retention, Churn
• Revenue: ARPU, LTV
• Referral: NPS, Viral Coefficient

When to Use

• Feature launch planning
• Product review preparation
• OKR setting
• Stakeholder alignment
• Success evaluation

Instructions

Step 1: Identify Objectives

• "What are we trying to achieve with this feature/product?"
• "What behavior change do we want?"
• "What business impact do we expect?"

Step 2: Define KPIs

For each objective:

### KPI: [Name]

**Definition**: [Precise definition]
**Formula**: [How calculated]
**Data Source**: [Where data comes from]
**Owner**: [Who is responsible]

**Baseline**: [Current value]
**Target**: [Goal value]
**Timeline**: [By when]

**Leading Indicators**: [Early signals]
**Lagging Indicators**: [Outcome measures]

Step 3: Set Targets

• Review historical data
• Benchmark against industry
• Consider resource constraints
• Set stretch but achievable goals

Step 4: Define Tracking Cadence

• Daily: Health metrics
• Weekly: Feature metrics
• Monthly: Product metrics
• Quarterly: Business metrics

Step 5: Create Dashboard View

Step 6: Generate Report

File path: 02-reports/[YYYYMMDD]-kpi-report-v0.md

Output Specifications

• File Naming: [YYYYMMDD]-kpi-report-v0.md
• Location: 02-reports/
• Template: references/kpi-report-template.md

Related Skills

• niopd-st-okr: OKR framework
• niopd-po-aarrr-metrics: AARRR funnel
• niopd-po-north-star: North Star Metric
• niopd-pm-feature-metrics: Feature-specific metrics