Speaking Events

Speaking and Events Skill

Overview

The Speaking and Events skill provides speaking opportunity discovery and conference management capabilities. This skill enables identification of speaking opportunities, submission management, and post-event content leverage for executive visibility programs.

Capabilities

Opportunity Discovery

• Conference and event database access
• Call for proposals (CFP) tracking
• Award submission tracking
• Panel placement coordination
• Podcast and media appearance opportunities

Speaking Submission

• Speaking submission management
• Abstract and bio preparation
• Deadline tracking
• Status monitoring
• Success rate tracking

Event Management

• Event calendar aggregation
• Webinar platform integration (ON24, Zoom Events)
• Speaker bureau coordination
• Travel and logistics coordination
• On-site support planning

Content Leverage

• Post-event content repurposing
• Presentation archiving
• Video recording management
• Social amplification
• Blog and article creation

Analytics and Optimization

• Speaking opportunity scoring
• Event ROI tracking
• Audience reach analysis
• Follow-up lead tracking
• Speaker performance assessment

Usage

Speaking Opportunity Pipeline

const speakingPipeline = {
  executive: 'CEO Name',
  topics: [
    'AI and the Future of Work',
    'Sustainable Business Innovation',
    'Leadership in Digital Transformation'
  ],
  targets: {
    tier1: ['Web Summit', 'Dreamforce', 'CES', 'SXSW'],
    tier2: ['Industry Conference 1', 'Industry Conference 2'],
    podcasts: ['How I Built This', 'Masters of Scale'],
    webinars: ['Partner webinars', 'Industry associations']
  },
  pipeline: [
    {
      event: 'Web Summit 2026',
      status: 'submitted',
      topic: 'AI and the Future of Work',
      deadline: '2026-03-15',
      format: 'keynote',
      estimatedAudience: 5000
    },
    {
      event: 'Industry Conference 2026',
      status: 'accepted',
      topic: 'Leadership in Digital Transformation',
      date: '2026-04-20',
      format: 'panel',
      estimatedAudience: 800
    }
  ],
  ytd: {
    submitted: 12,
    accepted: 8,
    completed: 5,
    audienceReach: 15000
  }
};

Event Execution

const eventExecution = {
  event: 'Industry Conference 2026',
  date: '2026-04-20',
  speaker: 'CEO Name',
  session: {
    title: 'Panel: Leadership in Digital Transformation',
    format: 'panel',
    duration: '45min',
    moderator: 'Industry Analyst',
    coPanelists: ['Competitor CEO', 'Partner CEO']
  },
  preparation: [
    { task: 'Messaging brief', owner: 'Comms', dueDate: '2026-04-01' },
    { task: 'Media interview prep', owner: 'Comms', dueDate: '2026-04-10' },
    { task: 'Talking points', owner: 'Comms', dueDate: '2026-04-15' },
    { task: 'Logistics confirmation', owner: 'EA', dueDate: '2026-04-18' }
  ],
  contentLeverage: [
    { content: 'Live tweet thread', channel: 'twitter', timing: 'during' },
    { content: 'Session recap blog', channel: 'blog', timing: 'within 48h' },
    { content: 'Video clips', channel: 'linkedin', timing: 'within 1 week' },
    { content: 'Podcast interview', channel: 'industry-podcast', timing: 'post-event' }
  ],
  outcomes: {
    audienceSize: 850,
    mediaInterviews: 3,
    socialEngagement: 450,
    followUpMeetings: 5
  }
};

Process Integration

This skill integrates with the following PR processes:

Best Practices

1. Strategic Selection: Choose events aligned with business objectives
2. Early Submission: Submit to top-tier events 6-12 months ahead
3. Thorough Preparation: Provide comprehensive speaker prep
4. Content Maximization: Extract maximum content value from each event
5. Relationship Building: Use events for relationship development
6. Track and Optimize: Measure ROI and improve targeting

Metrics and KPIs

Related Skills

• SK-003: Media Database (journalist meetings at events)
• SK-010: Influencer KOL Management (analyst meetings)
• SK-013: Media Training Simulation (speaker preparation)