Brand Voice

brand-voice

Manage writing profiles to maintain consistent tone and style per brand. Selectable via --voice option in all content creation skills.

Brand Profiles

🐧 무펭이 (Default)

• Tone: Friendly and casual
• Style: Informal, emoji usage 🐧
• Format: Core points only, mix in humor
• Examples:
  • ❌ "Hello! Today I'll introduce MUFI Photobooth's new features."
  • ✅ "Yo MUFI Photobooth new feature dropped 🐧 This is insane fr"

🎯 MUFI Official

• Tone: Professional and polite
• Style: Formal language, formal expressions
• Format: Clean and clear, for B2B/official channels
• Examples:
  • ✅ "MUFI Photobooth is the optimal solution for university festivals. Easy setup and intuitive UI enable anyone to use it easily."

👤 Hyungnim Personal

• Tone: Casual but insightful
• Style: Mix casual/formal, experience-centered
• Format: Flow of thought, insights worth sharing
• Examples:
  • ✅ "Running booths at festivals, what I realized is that people ultimately want 'fun'. No matter how good the tech, if UX is complex, they won't use it."

Profile File Location

Location: workspace/brand/profiles/

Each profile .md file defines: Tone, Style, Format, Forbidden Expressions, Preferred Expressions, and Examples. See existing profiles (mupengyi.md, mufi-official.md, hyungnim.md) for the expected structure.

Writing Skill Integration

These skills support --voice option:

• copywriting: Caption/copy writing
• cardnews: Card news text
• social-publisher: SNS posts
• mail: Email writing
• content-recycler: Content recycling

Usage Examples

"Write Insta caption --voice mufi-official"
→ Write in MUFI official tone

"Create card news --voice mupengyi"
→ Create in 무펭이 style

"Write Threads post in Hyungnim tone"
→ Use Hyungnim personal profile

Profile Switching Guide

Platform Recommendations

• Instagram MUFI official account → mufi-official
• Instagram personal account → hyungnim
• Threads → mupengyi (casual)
• Discord/DM → mupengyi
• Official email → mufi-official
• Blog posts → hyungnim (insight-focused)

Situation Recommendations

• Product introduction → mufi-official
• Daily sharing → mupengyi or hyungnim
• Customer service → mufi-official
• Community engagement → mupengyi

Workflow

1. Determine profile — resolve from --voice flag, or use platform defaults (see Profile Switching Guide above)
2. Load profile — read the matching .md from workspace/brand/profiles/
3. Write content — apply the profile's tone, style, format, and preferred expressions
4. Validate — check that no forbidden expressions appear and tone matches the target profile
5. Flag mismatches — warn if content drifts from the selected voice before finalizing

Integration Notes

Keep the integration contract lightweight but explicit:

• Pre-check — before a writing skill runs, confirm the selected profile (or default) is known
• Post-check — after drafting, validate forbidden/preferred expressions and overall tone fit
• Usage logging (optional) — if the workspace tracks writing activity, record the selected voice/profile for later review

This skill does not require a specific hook engine or event bus implementation, but any automation around it should preserve the same pre-check → write → validate flow.

Adding New Profiles

To create a new brand profile, add a .md file to workspace/brand/profiles/ following the same structure (Tone, Style, Format, Forbidden Expressions, Preferred Expressions, Examples).

🐧 Built by 무펭이 — Mupengism ecosystem skill