aAAaqwq Email Marketing
Comprehensive email marketing skill covering campaign creation, automated sequences, A/B testing, segmentation, and deliverability optimization.
Overview
This skill covers:
- Email campaign creation and templates
- Automated drip sequences
- A/B testing frameworks
- List segmentation strategies
- Deliverability best practices
Email Types & Templates
1. Welcome Sequence
sequence: "Welcome Series"
trigger: subscriber_signup
duration: 14_days
emails:
- day_0:
subject: "Welcome to {Brand} 🎉"
goal: deliver_lead_magnet + set_expectations
template: |
Hi {first_name},
Welcome to {Brand}! Here's your [free resource].
Over the next 2 weeks, I'll share:
• {benefit_1}
• {benefit_2}
• {benefit_3}
First up: [teaser for email 2]
Talk soon,
{sender_name}
- day_2:
subject: "The #1 mistake {audience} make"
goal: educate + build_trust
- day_4:
subject: "{first_name}, quick question"
goal: engagement + segmentation
- day_7:
subject: "How {customer} achieved {result}"
goal: social_proof + soft_pitch
- day_10:
subject: "Ready to {achieve_goal}?"
goal: conversion + offer
- day_14:
subject: "Last chance: {offer_details}"
goal: urgency + final_conversion
2. Newsletter Template
newsletter:
frequency: weekly
day: Tuesday
time: 10:00 AM
structure:
- header:
logo: true
issue_number: true
- intro:
personal_note: 2-3 sentences
tease_content: true
- main_content:
sections: 3-5
format: |
## {Section Title}
{2-3 paragraph insight}
**Key takeaway**: {one-liner}
[Read more →]({link})
- curated_links:
count: 3-5
format: "• {title} - {one-line description}"
- cta:
primary: product/service
secondary: share/reply
- footer:
social_links: true
unsubscribe: required
3. Promotional Email
promo_email:
type: sale_announcement
subject_options:
- "{first_name}, 30% off ends tonight"
- "🚨 Final hours: Your exclusive deal"
- "Last call: Save $X on {product}"
structure:
hero:
headline: "{Offer headline}"
subhead: "Limited time only"
cta_button: "Shop Now"
body:
- urgency: "Sale ends in {countdown}"
- social_proof: "{X} customers already saved"
- benefits: bullet list
- testimonial: 1 short quote
cta:
button_text: "Claim Your {X}% Off"
link: "{promo_landing_page}"
ps:
text: "P.S. {urgency reminder or bonus}"
Automated Sequences
Cart Abandonment
sequence: "Cart Recovery"
trigger: cart_abandoned
wait_before_start: 1_hour
emails:
- email_1:
delay: 1_hour
subject: "Forgot something? 🛒"
content: |
Hi {first_name},
You left some items in your cart:
{cart_items_with_images}
[Complete Your Order →]
Questions? Reply to this email.
- email_2:
delay: 24_hours
subject: "Your cart is waiting"
content: |
Still thinking it over?
Here's why {X} customers love {product}:
⭐ "{testimonial}"
[Complete Purchase →]
- email_3:
delay: 72_hours
subject: "Last chance + free shipping"
content: |
Hi {first_name},
Your cart expires soon, but here's a little incentive:
Use code FREESHIP for free shipping.
[Complete Order with Free Shipping →]
Re-engagement Sequence
sequence: "Win-Back"
trigger: inactive_90_days
emails:
- email_1:
subject: "We miss you, {first_name}"
content: |
It's been a while! Here's what's new at {Brand}:
• {New feature 1}
• {New feature 2}
• {New content}
Come back and check it out →
- email_2:
delay: 7_days
subject: "A special offer just for you"
content: |
{first_name},
We'd love to have you back. Here's 20% off your next purchase.
Use code: COMEBACK20
- email_3:
delay: 14_days
subject: "Should we part ways?"
content: |
Hi {first_name},
We noticed you haven't opened our emails in a while.
If you'd like to stay subscribed, click here: [Stay Subscribed]
If not, we'll remove you from our list in 7 days.
No hard feelings either way.
A/B Testing Framework
What to Test
ab_test_elements:
high_impact:
- subject_line:
variants: 2-3
sample_size: 20% of list
winner_criteria: open_rate
- send_time:
variants: [morning, afternoon, evening]
test_duration: 2_weeks
- cta_button:
variants: [text, color, placement]
winner_criteria: click_rate
medium_impact:
- preview_text
- email_length
- personalization_level
- image_vs_no_image
low_impact:
- font_choice
- button_shape
- footer_layout
Subject Line A/B Test Examples
test_1:
hypothesis: "Emoji increases open rate"
variant_a: "Your weekly productivity tips"
variant_b: "Your weekly productivity tips 🚀"
test_2:
hypothesis: "Personalization increases open rate"
variant_a: "New features you'll love"
variant_b: "{first_name}, new features you'll love"
test_3:
hypothesis: "Curiosity gap increases open rate"
variant_a: "5 ways to save money"
variant_b: "The $500 mistake I almost made"
test_4:
hypothesis: "Urgency increases open rate"
variant_a: "30% off this weekend"
variant_b: "30% off ends in 24 hours"
Segmentation Strategies
segmentation:
behavioral:
- purchase_history:
segments: [never_purchased, one_time, repeat, vip]
- engagement_level:
segments: [highly_engaged, moderate, inactive, churned]
criteria:
highly_engaged: opened_5_of_last_5
moderate: opened_2_5_of_last_5
inactive: no_open_30_days
churned: no_open_90_days
- product_interest:
based_on: [clicks, page_views, cart_adds]
demographic:
- location: for timezone optimization
- industry: for B2B personalization
- company_size: for offer customization
lifecycle:
- stage: [lead, trial, customer, churned]
- tenure: [new, established, long_term]
segment_specific_content:
vip_customers:
- early_access: true
- exclusive_discounts: true
- personalized_recommendations: true
inactive_subscribers:
- reduced_frequency: true
- re_engagement_offers: true
- sunset_flow: after_90_days
Deliverability Best Practices
deliverability:
authentication:
required:
- SPF: sender policy framework
- DKIM: domain keys
- DMARC: alignment policy
check: mxtoolbox.com
list_hygiene:
- remove_bounces: immediately
- remove_unsubscribes: immediately
- re_engage_inactive: after_60_days
- remove_inactive: after_90_days
content_best_practices:
- spam_words_avoid: [free, act now, limited time, click here]
- text_to_image_ratio: 60:40
- alt_text: on all images
- unsubscribe_link: prominent
- physical_address: required (CAN-SPAM)
sending_practices:
- warm_up_new_domain: 2-4 weeks
- consistent_sending: same days/times
- gradual_volume_increase: max 20%/week
- monitor_complaints: target <0.1%
Analytics & KPIs
email_metrics:
primary:
- open_rate:
benchmark: 20-25%
improve_with: subject_lines, sender_name, send_time
- click_rate:
benchmark: 2-5%
improve_with: content, cta, design
- conversion_rate:
benchmark: 1-3%
improve_with: offer, landing_page, targeting
secondary:
- unsubscribe_rate:
healthy: <0.5%
action: review frequency, content relevance
- bounce_rate:
healthy: <2%
action: clean list, verify emails
- spam_complaints:
healthy: <0.1%
action: improve opt-in, add unsubscribe
revenue:
- revenue_per_email
- revenue_per_subscriber
- customer_lifetime_value
reporting_template: |
# Email Performance Report - {Week/Month}
## Campaign Summary
| Campaign | Sent | Opens | Clicks | Conv | Revenue |
|----------|------|-------|--------|------|---------|
| Newsletter | 10K | 22% | 3.5% | 1.2% | $5,000 |
| Promo | 10K | 28% | 5.2% | 2.8% | $12,000 |
## List Health
- Total subscribers: 50,000
- New this week: 500
- Unsubscribes: 45 (0.09%)
- Bounces: 12 (0.02%)
## Top Performing
- Best subject: "{subject}" (32% open rate)
- Best CTA: "{cta}" (8% click rate)
## Recommendations
1. Test more curiosity-based subjects
2. Segment by engagement for next promo
3. Clean inactive subscribers (2,000+)
Output Example
Request: "Create a welcome email sequence for a SaaS product"
Output:
# Welcome Sequence - SaaS Product
## Email 1: Welcome (Immediate)
**Subject**: Welcome to {Product}! Here's your quick start guide 🚀
Hi {first_name},
Welcome to {Product}! I'm {founder_name}, and I'm thrilled you're here.
You just joined 10,000+ teams who've transformed how they work.
Your first step: [Complete your profile] (takes 2 min)
Over the next week, I'll share: • The 3 features that save users 5+ hours/week • How {Company} increased productivity by 40% • Pro tips from power users
Questions? Just reply to this email—I read every one.
Let's do this, {founder_name}
P.S. Need help? [Book a free onboarding call]
---
## Email 2: Quick Win (Day 2)
**Subject**: {first_name}, try this 2-minute trick
Hi {first_name},
Day 2, and I want to share the #1 feature our users love:
[Feature Name]
It takes 2 minutes to set up, and users report saving 1+ hour every day.
Here's how:
- Go to Settings → [Feature]
- Click "Enable"
- That's it!
[Set it up now →]
Tomorrow, I'll show you how {Customer} used this to {impressive result}.
Talk soon, {founder_name}
---
## Email 3: Social Proof (Day 4)
**Subject**: How {Customer} saved 10 hours/week
Hi {first_name},
Meet Sarah, a project manager at {Company}.
Before {Product}: "I spent 10+ hours/week on status updates."
After {Product}: "Everything's automated. I focus on actual work now."
The best part? She set it up in one afternoon.
Want similar results? Here are Sarah's top 3 tips:
- {Tip 1}
- {Tip 2}
- {Tip 3}
[See the full case study →]
What's your biggest productivity challenge? Reply and let me know.
{founder_name}
---
## Email 4: Engagement Check (Day 7)
**Subject**: Quick question, {first_name}
Hi {first_name},
It's been a week! Quick check-in:
How's {Product} working for you so far?
A) 🚀 Loving it! B) 🤔 Still figuring it out C) 😕 Having some issues
[Click your answer]
Based on your response, I'll send you the most relevant resources.
{founder_name}
P.S. If you picked C, reply with details and my team will help within 24 hours.
---
## Email 5: Conversion (Day 10)
**Subject**: Ready to unlock full power?
Hi {first_name},
You've been using {Product} for 10 days. Here's what you've accomplished:
📊 {personalized_stats}
Impressive! But you're only using 40% of what {Product} can do.
With Pro, you unlock: ✅ {Pro feature 1} ✅ {Pro feature 2} ✅ {Pro feature 3}
Teams who upgrade see {X%} more productivity on average.
[Upgrade to Pro →]
Use code WELCOME20 for 20% off your first year.
{founder_name}
---
**Sequence Settings:**
- Wait time between emails: As specified
- Skip weekend sends: Yes
- Exit condition: Upgrades OR unsubscribes
- Branch: If no opens after email 3 → shorter re-engagement sequence
Email Marketing Skill - Part of Claude Office Skills