SEO Competitor Analysis

SEO Competitor Analysis Pro

Deep-dive SEO competitive intelligence — uncover competitors' keyword strategies, backlink profiles, content gaps, and technical advantages.

When to Use

• Analyzing competitor SEO strategies
• Finding keyword gaps and opportunities
• Comparing backlink profiles
• Auditing competitor content strategies
• Benchmarking technical SEO
• Planning SEO attack strategies

Capabilities

1. Competitor Discovery

# Find organic competitors for a keyword
WebSearch: "{keyword} site:ahrefs.com competitors"
WebSearch: "{keyword} site:semrush.com organic competitors"

# Find who ranks for your target keywords
WebSearch: "{keyword1}" → note top 5 domains
WebSearch: "{keyword2}" → note top 5 domains
# Domains appearing multiple times = true competitors

2. Keyword Gap Analysis

Framework: Find keywords competitors rank for that you don't.

## Keyword Gap: {Your Site} vs {Competitor}

| Keyword | Your Rank | Competitor Rank | Volume | Difficulty | Opportunity |
|---------|-----------|-----------------|--------|------------|-------------|
| {kw1} | Not ranked | #3 | 5,400 | Medium | 🟢 High |
| {kw2} | #15 | #2 | 2,900 | Low | 🟢 High |
| {kw3} | #8 | #5 | 12,000 | High | 🟡 Medium |

Free methods:

# Check what pages a competitor has indexed
WebSearch: "site:{competitor.com}"

# Check specific keyword presence
WebSearch: "site:{competitor.com} {keyword}"

# Find their top pages
WebSearch: "site:{competitor.com}" # sort by relevance = their strongest pages

3. Backlink Profile Analysis

Free backlink check methods:

# Ahrefs free backlink checker
open "https://ahrefs.com/backlink-checker?input={competitor.com}"

# Check referring domains
WebSearch: "link:{competitor.com} -site:{competitor.com}"

# Find competitor's guest posts
WebSearch: "\"{competitor brand}\" guest post OR \"written by\" OR \"contributor\""

Backlink comparison template:

| Metric | Your Site | Competitor A | Competitor B |
|--------|-----------|-------------|-------------|
| Referring Domains | X | X | X |
| Total Backlinks | X | X | X |
| Domain Rating | X | X | X |
| .edu/.gov links | X | X | X |
| Avg Link Quality | X | X | X |

4. Content Strategy Audit

Analyze competitor content:

# Sitemap analysis
curl -s "https://{competitor.com}/sitemap.xml" | grep -c "<url>" # total pages
curl -s "https://{competitor.com}/sitemap.xml" | grep "<loc>" | head -20

# Blog/content frequency
WebSearch: "site:{competitor.com}/blog" # count results
WebSearch: "site:{competitor.com} after:2026-01-01" # recent content

Content audit template:

## Content Strategy: {competitor.com}

### Publishing Cadence
- Posts per month: X
- Content types: Blog / Case Study / Guide / Tool

### Content Pillars
1. {Topic cluster 1} — X articles
2. {Topic cluster 2} — X articles
3. {Topic cluster 3} — X articles

### Content Quality Indicators
- Avg word count: X
- Schema markup: Yes/No
- Internal linking density: X links/post
- External citations: X per post
- Multimedia: Images / Videos / Infographics

5. Technical SEO Comparison

# Page speed comparison
open "https://pagespeed.web.dev/analysis?url={competitor.com}"

# Mobile-friendly test
open "https://search.google.com/test/mobile-friendly?url={competitor.com}"

# Schema markup check
curl -sL "https://{competitor.com}" | grep -c "application/ld+json"

Technical SEO scorecard:

| Factor | Your Site | Competitor A | Competitor B |
|--------|-----------|-------------|-------------|
| Page Speed (mobile) | X/100 | X/100 | X/100 |
| Core Web Vitals | Pass/Fail | Pass/Fail | Pass/Fail |
| Mobile Friendly | ✅/❌ | ✅/❌ | ✅/❌ |
| HTTPS | ✅/❌ | ✅/❌ | ✅/❌ |
| Schema Types | X | X | X |
| Sitemap | ✅/❌ | ✅/❌ | ✅/❌ |
| robots.txt | ✅/❌ | ✅/❌ | ✅/❌ |
| Canonical Tags | ✅/❌ | ✅/❌ | ✅/❌ |

6. SERP Share Analysis

Calculate SERP visibility share:

For each target keyword:
1. Check positions of all competitors
2. Calculate Click-Through Rate (CTR) by position
3. Multiply by search volume = estimated traffic

Position CTR estimates:
#1: 31.7% | #2: 24.7% | #3: 18.6% | #4: 13.3% | #5: 9.5%
#6: 6.3%  | #7: 4.2%  | #8: 3.1%  | #9: 2.4%  | #10: 1.8%

Workflow

1. Identify: List 3-5 main SEO competitors
2. Keywords: Run keyword gap analysis
3. Backlinks: Compare backlink profiles
4. Content: Audit content strategies
5. Technical: Benchmark technical SEO
6. Report: Generate competitive intelligence report
7. Strategy: Create action plan to outrank competitors

Output: Competitive Intelligence Report

# SEO Competitive Intelligence Report

## Executive Summary
{1-paragraph overview of competitive landscape}

## Competitor Rankings
| Competitor | Keyword Overlap | Content Volume | Domain Strength | Threat Level |
|-----------|----------------|----------------|-----------------|-------------|
| {comp1} | X% | X pages | DR X | 🔴 High |
| {comp2} | X% | X pages | DR X | 🟡 Medium |

## Key Findings
1. {Biggest competitor advantage}
2. {Biggest gap/opportunity}
3. {Quick win available}

## Recommended Strategy
### Quick Wins (1-2 weeks)
- ...
### Medium-term (1-3 months)
- ...
### Long-term (3-6 months)
- ...

Trigger Words

• "竞品SEO分析"
• "competitor SEO"
• "SEO gap analysis"
• "关键词差距"
• "外链对比"
• "竞争对手分析"
• "SEO competitive intelligence"
• "backlink comparison"