How do I install the Video Marketing skill?

Run npx skillmds@latest add aaaaqwq/video-marketing in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Video Marketing safe to use?

This skill has not completed SkillMD's automated safety review yet. Independent scanners report: SkillSpector: PASS, Skill Scanner: PASS. Capability flags: docs only. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Video Marketing?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Video Marketing free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Video Marketing?

aAAaqwq (@aaaaqwq) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Video Marketing by aaaaqwq — Agent Skill

Name: Video Marketing
Rating: 4.2 (5 reviews)
Author: aAAaqwq

Video Marketing

When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy."

aAAaqwq Updated Sep 9, 2026 1 repo stars

File contents

Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify:

Format: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
Goal: Awareness, consideration, conversion, education
Platform: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

Short-Form vs Long-Form

Format	Length	Use	Platforms
Short-form	15–60 sec	Hooks, tips, UGC-style; 90% watch daily	TikTok, Reels, Shorts
Long-form	3–15+ min	Deep dives; tutorials; Gen Z discovers via short, engages with long	YouTube

Optimal short-form length: 31–60 seconds for higher completion rates.

Critical First 3 Seconds

71% of viewers decide within 3 seconds whether to continue. Hook types:

Hook Type	Example
Story-driven	"Three months ago, I had zero subscribers..."
Contrarian	"Everyone says X. Here's why they're wrong."
Question	"Why do 90% of startups fail at this?"
Result-focused	"I went from 0 to 10K in 30 days. Here's how."

Script Structure (Short-Form)

Hook (0–3 sec) → Problem (3–15 sec) → Solution (15–45 sec) → CTA (final 5 sec)

Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.

Platform-Specific Hooks

Platform	Hook Length	Notes
TikTok	2 seconds	High energy; 4,000-char captions for SEO
Instagram Reels	3 seconds	Polished aesthetics; penalizes TikTok watermarks
YouTube Shorts	3–5 seconds	Searchable titles; keyword-rich descriptions

UGC-Style Content

Authenticity > polish: UGC-style generates 50%+ of engagement
Trust: 86% of consumers trust brands publishing UGC more than polished ads

Long-Form Script Structure

Hook (0–30 sec): Promise; why watch
Intro (30–60 sec): Context; what you'll cover
Body: Sections with clear transitions
CTA: Subscribe; link; next step
Outro: Recap; repeat CTA

Output Format

Format (short vs long) recommendation
Hook options (2–3 variants)
Script (timestamped if long-form)
CTA placement
Platform optimization notes

Related Skills

tiktok-captions: TikTok caption, video specs, script
tiktok-ads: TikTok ad creative
content-marketing: Video as content format; repurposing
youtube: YouTube SEO, description, thumbnail (platform skill)

---name: video-marketingdescription: When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy."--- # Content: Video Marketing Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for product marketing context first:** If `.claude/product-marketing-context.md` or `.cursor/product-marketing-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy). Identify: 1. **Format**: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar) 2. **Goal**: Awareness, consideration, conversion, education 3. **Platform**: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form ## Short-Form vs Long-Form | Format | Length | Use | Platforms | |--------|--------|-----|-----------| | **Short-form** | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts | | **Long-form** | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube | **Optimal short-form length**: 31–60 seconds for higher completion rates. ## Critical First 3 Seconds 71% of viewers decide within 3 seconds whether to continue. Hook types: | Hook Type | Example | |-----------|---------| | **Story-driven** | "Three months ago, I had zero subscribers..." | | **Contrarian** | "Everyone says X. Here's why they're wrong." | | **Question** | "Why do 90% of startups fail at this?" | | **Result-focused** | "I went from 0 to 10K in 30 days. Here's how." | ## Script Structure (Short-Form) **Hook (0–3 sec)** → **Problem (3–15 sec)** → **Solution (15–45 sec)** → **CTA (final 5 sec)** Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB. ## Platform-Specific Hooks | Platform | Hook Length | Notes | |----------|-------------|-------| | **TikTok** | 2 seconds | High energy; 4,000-char captions for SEO | | **Instagram Reels** | 3 seconds | Polished aesthetics; penalizes TikTok watermarks | | **YouTube Shorts** | 3–5 seconds | Searchable titles; keyword-rich descriptions | ## UGC-Style Content - **Authenticity > polish**: UGC-style generates 50%+ of engagement - **Trust**: 86% of consumers trust brands publishing UGC more than polished ads ## Long-Form Script Structure - **Hook** (0–30 sec): Promise; why watch - **Intro** (30–60 sec): Context; what you'll cover - **Body**: Sections with clear transitions - **CTA**: Subscribe; link; next step - **Outro**: Recap; repeat CTA ## Output Format - **Format** (short vs long) recommendation - **Hook** options (2–3 variants) - **Script** (timestamped if long-form) - **CTA** placement - **Platform** optimization notes ## Related Skills - **tiktok-captions**: TikTok caption, video specs, script - **tiktok-ads**: TikTok ad creative - **content-marketing**: Video as content format; repurposing - **youtube**: YouTube SEO, description, thumbnail (platform skill)

Frequently asked questions