Write With AIDA
Purpose
Help a draft earn attention, sustain interest, build desire, and ask for one clear action without making the writing feel artificial or over-marketed.
Workflow
- Identify the reader, promise, offer, and desired action. If the user provides none, infer them from the draft and state the assumption briefly.
- Diagnose the current draft against AIDA:
- Attention: Does the opening name a pain, tension, surprising truth, mistake, or specific outcome?
- Interest: Does the piece prove relevance with concrete insight, credibility, mechanism, examples, or stakes?
- Desire: Does it make the reader want the outcome by showing a vivid before/after, benefits, reduced risk, speed, or ease?
- Action: Does it end with one specific next step that fits the reader's readiness?
- Rewrite only as much as the user asked for. Preserve the user's point of view, voice, audience, and factual claims.
- Make each section earn its place. Remove throat-clearing, generic claims, repeated benefits, and CTAs that ask for too much too soon.
- Return a concise rationale after the rewrite when useful, especially if the user asked for review or improvement rather than only a finished draft.
AIDA Standards
Attention
Open with the reader's problem or desired outcome, not with background about the writer. Prefer hooks that are specific, concrete, and tension-bearing:
- A costly mistake: "Most RAG systems fail before retrieval quality is ever measured."
- A quantified outcome: "This checklist cut sales-call prep from 90 minutes to 20."
- A contrarian observation: "Your best sales page may already be hidden inside your support tickets."
- A direct pain: "If every prospect asks the same question, your content is not doing enough work."
Avoid vague hooks such as "In today's fast-paced world," "I want to talk about," or "Here are my thoughts on."
Interest
Build credibility and relevance. Use the strongest available evidence:
- specific experience, client pattern, test result, metric, or case
- a clear mechanism explaining why the problem happens
- a useful distinction the reader has not seen framed this way
- a short story that proves the writer understands the situation
Do not overload technical detail unless technical depth is the reason the reader trusts the piece.
Desire
Translate the idea into the reader's desired future. Use the value equation:
Value = (Dream Outcome x Probability of Success) / (Time x Effort)
Strengthen desire by showing:
- Dream outcome: what changes for the reader or business
- Probability: why this approach is likely to work
- Time: how it shortens the path
- Effort: how it reduces friction, confusion, or manual work
Desire should feel like earned confidence, not hype.
Action
End with one next step. Match the CTA to the content and reader stage:
- Low commitment: read a related guide, save a checklist, reply with a question
- Medium commitment: run an audit, try a template, join a newsletter
- High commitment: book a call, request a proposal, buy a course
Make the action concrete: say what to do, what they will get, and why now is reasonable.
Output Patterns
For a review request, use:
**AIDA Diagnosis**
- Attention: ...
- Interest: ...
- Desire: ...
- Action: ...
**Recommended Rewrite**
...
For a rewrite request, use:
**Rewritten Draft**
...
**What Changed**
- ...
For a short-form post, keep the first sentence strong enough to stand alone and make the CTA natural for the platform.
For a long-form article, make the title and opening carry the Attention step, then use section headings to maintain Interest and Desire throughout. The final section should not introduce a new argument; it should convert the built-up motivation into Action.
Quality Bar
Before finalizing, check:
- The title or first line gives the reader a reason to continue.
- The reader can tell "this is for me" within the first few lines.
- Credibility is demonstrated through specifics, not self-praise.
- Benefits are connected to a concrete mechanism.
- The CTA is singular, visible, and proportional to the trust earned.
- The piece would still make sense if all marketing adjectives were removed.
1---2name: write-with-aida3description: Shape, review, or rewrite marketing, sales, educational, consulting, newsletter, landing page, social, or thought-leadership drafts so they follow the AIDA framework: Attention, Interest, Desire, Action. Use when the user mentions AIDA, Atencion/Interes/Deseo/Accion, framework aida, conversion copy, content that converts, stronger hooks, clearer CTAs, or wants a written piece to persuade readers toward a next step.4---56# Write With AIDA78## Purpose910Help a draft earn attention, sustain interest, build desire, and ask for one clear action without making the writing feel artificial or over-marketed.1112## Workflow13141. Identify the reader, promise, offer, and desired action. If the user provides none, infer them from the draft and state the assumption briefly.152. Diagnose the current draft against AIDA:16 - Attention: Does the opening name a pain, tension, surprising truth, mistake, or specific outcome?17 - Interest: Does the piece prove relevance with concrete insight, credibility, mechanism, examples, or stakes?18 - Desire: Does it make the reader want the outcome by showing a vivid before/after, benefits, reduced risk, speed, or ease?19 - Action: Does it end with one specific next step that fits the reader's readiness?203. Rewrite only as much as the user asked for. Preserve the user's point of view, voice, audience, and factual claims.214. Make each section earn its place. Remove throat-clearing, generic claims, repeated benefits, and CTAs that ask for too much too soon.225. Return a concise rationale after the rewrite when useful, especially if the user asked for review or improvement rather than only a finished draft.2324## AIDA Standards2526### Attention2728Open with the reader's problem or desired outcome, not with background about the writer. Prefer hooks that are specific, concrete, and tension-bearing:2930- A costly mistake: "Most RAG systems fail before retrieval quality is ever measured."31- A quantified outcome: "This checklist cut sales-call prep from 90 minutes to 20."32- A contrarian observation: "Your best sales page may already be hidden inside your support tickets."33- A direct pain: "If every prospect asks the same question, your content is not doing enough work."3435Avoid vague hooks such as "In today's fast-paced world," "I want to talk about," or "Here are my thoughts on."3637### Interest3839Build credibility and relevance. Use the strongest available evidence:4041- specific experience, client pattern, test result, metric, or case42- a clear mechanism explaining why the problem happens43- a useful distinction the reader has not seen framed this way44- a short story that proves the writer understands the situation4546Do not overload technical detail unless technical depth is the reason the reader trusts the piece.4748### Desire4950Translate the idea into the reader's desired future. Use the value equation:5152`Value = (Dream Outcome x Probability of Success) / (Time x Effort)`5354Strengthen desire by showing:5556- Dream outcome: what changes for the reader or business57- Probability: why this approach is likely to work58- Time: how it shortens the path59- Effort: how it reduces friction, confusion, or manual work6061Desire should feel like earned confidence, not hype.6263### Action6465End with one next step. Match the CTA to the content and reader stage:6667- Low commitment: read a related guide, save a checklist, reply with a question68- Medium commitment: run an audit, try a template, join a newsletter69- High commitment: book a call, request a proposal, buy a course7071Make the action concrete: say what to do, what they will get, and why now is reasonable.7273## Output Patterns7475For a review request, use:7677```markdown78**AIDA Diagnosis**79- Attention: ...80- Interest: ...81- Desire: ...82- Action: ...8384**Recommended Rewrite**85...86```8788For a rewrite request, use:8990```markdown91**Rewritten Draft**92...9394**What Changed**95- ...96```9798For a short-form post, keep the first sentence strong enough to stand alone and make the CTA natural for the platform.99100For a long-form article, make the title and opening carry the Attention step, then use section headings to maintain Interest and Desire throughout. The final section should not introduce a new argument; it should convert the built-up motivation into Action.101102## Quality Bar103104Before finalizing, check:105106- The title or first line gives the reader a reason to continue.107- The reader can tell "this is for me" within the first few lines.108- Credibility is demonstrated through specifics, not self-praise.109- Benefits are connected to a concrete mechanism.110- The CTA is singular, visible, and proportional to the trust earned.111- The piece would still make sense if all marketing adjectives were removed.
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