Map Flap

Map Flap — Google Map Pack Domination

First: Read the file ~/.claude/skills/seo-references/core.md before proceeding. Apply the core methodology and voice to all output.

Also read: ~/.claude/skills/seo-references/data-pull-patterns.md for MCP tool parameter reference.

Step 1: Parse Domain & Validate Local Eligibility

Extract the domain from the user's argument. Resolve it against the MCP Routing Map in core.md.

Critical check: Verify the domain is in the Local Domains list in core.md (Section 2D). If NOT a local domain:

• Print: [SEO] Warning: {domain} is not a local service. Map Pack strategy is not applicable.
• Suggest: /topical-map for content architecture or /signal for social amplification.
• STOP. Do not generate a Map Pack strategy for non-local domains.

If local, extract the service type from the domain name and portfolio roster (e.g., {{DOMAIN}} → "[service type]", based on the domain's naming pattern).

Step 2: Pull Live Data

Semrush (PRIMARY):

1. Call mcp__semrush__execute_report — Keyword Overview for "[service type] {{CITY}}" and "[service type] near me" variants. This reveals volume + CPC for local-intent keywords.

GSC (ENRICHMENT): 2. Call mcp__gscServer__get_search_analytics with the resolved siteUrl, last 28 days, dimensions=[query], rowLimit=50. Filter results for geo terms: queries containing "{{CITY}}", "{{CITY_ABBREV}}", "near me", or your metro's neighborhood names (e.g. for Houston: Galleria, Heights, Montrose, Katy, Sugar Land).

Step 3: Generate Map Pack Strategy

Section 1 — GBP Optimization Checklist:

• Primary category (exact Google Business category for this vertical)
• 2 secondary categories
• Business description (750 characters max, keyword-rich, {{CITY}}-specific)
• Service area configuration: which {{CITY}} sub-markets to claim
• Photo strategy: storefront, team, work examples, before/after
• Attributes to enable (wheelchair accessible, appointment required, etc.)

Section 2 — Geo-Grid Attack Plan: Identify 8-10 {{CITY}} sub-markets to target. For each sub-market:

• Sub-market name (e.g., "Galleria / Uptown")
• Target keyword page that supports it (URL slug, target keyword)
• Estimated local search volume (from Semrush data)
• Proximity manipulation tactics: service area pages, localized content, geo-specific schema markup

Section 3 — Map Pack Ranking Factors (Pareto):

• Relevance: exact-match business name + categories + localized content
• Proximity: service area configuration + localized pages
• Prominence: reviews, citations, links, brand signals
• For each factor: specific actions to take THIS WEEK

Section 4 — Review Generation Script:

• Post-service review request template (text message format, under 160 chars)
• Review response templates: one for positive reviews, one for negative
• Target: 5 new reviews per month minimum

Close with the #1 thing to do TODAY to start showing up in the Map Pack.

Step 4: Output

Follow the Output Protocol from core.md:

1. Print the full Map Pack playbook to terminal
2. Extract structured summary
3. Save to Graphiti with name Map Flap — [domain]