Neural Audit

Neural Portfolio Audit

First: Read the file ~/.claude/skills/seo-references/core.md before proceeding. Apply the core methodology and voice defined there to all output.

Also read: ~/.claude/skills/seo-references/data-pull-patterns.md for MCP tool parameter reference.

Step 1: Pull Portfolio-Wide Data

This skill has NO domain argument — it runs across the entire portfolio. Iterate through the MCP Routing Map in core.md and pull data for each domain that has live properties.

Semrush (PRIMARY — run for each domain):

1. For each domain in the MCP Routing Map, call mcp__semrush__execute_report — Domain Overview (database=us). Captures: authority score, organic traffic estimate, keyword count. This is the most important data for the audit.

GA4 (ENRICHMENT — run for each property): 2. For each GA4 property in the MCP Routing Map, call mcp__google-analytics__run_report with metrics=[sessions, bounceRate], dateRanges=[{startDate: "28daysAgo", endDate: "today"}]. Captures: real traffic + engagement.

GSC (ENRICHMENT — run for each property): 3. For each GSC property, call mcp__gscServer__get_search_analytics with dimensions=[], rowLimit=1 (totals only). Captures: total clicks + impressions per property.

Note: This skill makes many MCP calls. If rate limits or timeouts occur, collect as much data as possible and note which domains had incomplete data.

Step 2: Analyze with Pareto Ruthlessness

Using the pulled data + the Full 13-Domain Roster (including LOCKED domains with CPC/volume data):

Section 1 — Total Addressable Market (TAM): Per domain: rough TAM = CPC × monthly volume × 12 × estimated CTR (use 3% for top-3 position, 1% for positions 4-10). Sum for total portfolio valuation.

Section 2 — Priority Matrix: Rank all 13 domains by: (CPC × Volume × Conversion Probability). Factor in:

• Domain status: LIVE (can act now) > ACTIVE > ACQUIRED (needs setup) > LOCKED (blocked)
• Vertical profit margins (legal = highest, home service = moderate, retail = lowest)
• Current traffic (from GA4) vs. potential traffic (from Semrush) Identify the top 3 domains that represent 80% of revenue potential.

Section 3 — Attack Sequencing (THIS WEEK): For each of the top 3 domains, give 3 specific actions with exact deliverables:

• Domain 1: [highest priority] — specific pages to create, specific keywords to target
• Domain 2: [second priority] — specific actions
• Domain 3: [third priority] — specific actions

Section 4 — Blind Spots & Risks:

• Sleeping assets: LOCKED domains with high CPC × volume (what's being left on the table?)
• Wasted effort: domains with low CPC in commoditized verticals
• Portfolio concentration risk: what % of TAM is in the top 1-2 domains?

Section 5 — Purchase-Intent Page Deployment Status: Per domain: how many purchase-intent pages are deployed vs. how many are needed (based on topical map estimates of 13 pages per domain)?

Section 6 — No-BS Verdict: "Here's where you should put $1,000 in SEO budget this month. Here's why. Here's what you'll get."

Close with the one move that changes everything: the single highest-leverage action to take this week.

Step 3: Output

Follow the Output Protocol from core.md:

1. Print the full audit playbook to terminal
2. Extract structured summary
3. Save to Graphiti with name Neural Audit — Portfolio and group_id {{GRAPHITI_GROUP_ID}}