Adolfo Linkedin Brand System

Adolfo LinkedIn Brand System

Use this skill to turn Adolfo's mining operations expertise and advisory offers into a consistent visual language for LinkedIn.

This skill is visual and production-oriented. Pair it with linkedin-service-offer-ads when the user needs both copy/offer strategy and publishable visual assets. For all-format campaigns that include static + motion/video outputs, pair this skill with linkedin-multiformat-generator.

Brand Position

Adolfo is not positioned as a generic influencer or software vendor. Position him as:

• Mining operations and technology leader
• Operator-builder-advisor
• Asset performance and maintenance transformation specialist
• AI/BI and predictive maintenance translator for real operations
• Executive-level, grounded, analytical, practical
• Latin America mining experience with global advisory perspective

Default brand sentence:

Mining operations intelligence for leaders who need asset data to become decisions, execution, and measurable business results.

Visual Personality

The visual identity should feel:

• Executive, not decorative
• Analytical, not academic
• Industrial, not heavy-handed
• Technology-forward, not futuristic cliché
• Premium, not flashy
• Human and practical, not software-vendor generic

The work should look like it belongs between a mining executive briefing, a serious consulting diagnostic, and a design-forward technology report.

Core Palette

Use this palette by default:

Rules:

• Do not let teal or copper dominate every element.
• Use Graphite + Mineral White as the base contrast.
• Use Copper as the mining/material accent.
• Use Deep Teal for flow, systems, and technology logic.
• Use Signal Blue only when the subject is AI, data, or digital signal.
• Avoid purple-heavy gradients, soft startup SaaS palettes, beige-only palettes, and generic neon tech styling.

Typography

Use clean, serious typography. Prefer system fonts for reliability:

• Headings: Arial Bold, Segoe UI Semibold, Aptos Display, or similar strong sans-serif
• Body: Arial, Segoe UI, Aptos, or similar neutral sans-serif
• Labels: small uppercase, letter spacing only if legible

Rules:

• Use large headlines with short line lengths.
• Use body text sparingly on images.
• Never use paragraphs inside carousel slides.
• Use sentence case more than title case.
• Avoid playful fonts, script fonts, and generic tech display fonts.

Signature Motifs

Use these visual motifs repeatedly so the brand becomes recognizable:

• Signal-to-action flow: signal -> decide -> plan -> execute -> learn
• Decision cadence maps
• Asset performance system diagrams
• Mining fleet grids and operational cells
• Copper horizontal bars or thin line markers
• Technical labels and diagnostic numbering
• Layered maps: data, decision, execution, business impact
• Sparse top rule or side rule for executive-report feel
• Subtle mineral/terrain linework, never cartoon mining icons

Avoid:

• Stock-photo hero clichés
• Generic AI robot imagery
• Overused dashboard mockups without meaning
• Overcrowded infographic cards
• Decorative blobs, bokeh orbs, and random gradients
• Tiny unreadable labels on LinkedIn mobile

LinkedIn Formats

Text-Only Post

Use the brand voice but no visual design. Structure:

1. Short hook
2. 2-4 short paragraphs
3. Practical bullets or diagnostic questions
4. Clear CTA

PDF Carousel / Document Post

Default specs:

• 1080x1350 portrait
• 6-8 pages
• One idea per page
• 18-35 words per page where possible
• Strong first slide hook
• Last slide CTA
• Export as PDF for LinkedIn document upload
• Also save PNG pages when useful

Slide structure:

1. Hook
2. Problem
3. Hidden cause
4. Framework/system
5. Diagnostic or proof point
6. Offer
7. CTA

Single-Image Post / Ad

Default specs:

• 1200x1200 square for organic or broad compatibility
• 1200x627 landscape for sponsored content when requested
• One dominant headline
• One simple visual system or diagram
• One clear CTA or brand signature

Lead Magnet / Checklist

Default specs:

• 4-6 pages
• 1080x1350 portrait
• Utility-first design
• Checklists, diagnostic questions, decision maps
• Caption CTA: comment or DM a keyword

Poll Post

No graphic required. Use the visual system only if turning the poll into a follow-up carousel.

Copy And Visual Integration

When paired with linkedin-service-offer-ads:

1. Let linkedin-service-offer-ads define the buyer, pain, offer, CTA, and slide copy.
2. Use this skill to select visual format, palette, hierarchy, motif, and export assets.
3. Keep slide text short even if the copy source is longer.
4. Preserve a grounded operator-advisor voice.
5. Make the final output publishable, not only strategic.

Tool Selection

Use tools this way:

• canvas-design: for a highly visual single image, poster, or premium static ad.
• slidev: for editable, repeatable carousels and PDF export.
• pptx: for business-editable decks.
• Gemini image generation: for background imagery or abstract mining/technology visuals, not for final text rendering.
• Firecrawl MCP: for public research, examples, competitor pages, and source extraction.
• Playwright MCP: for JavaScript-heavy pages, visible design inspection, screenshots, and rendered examples.

When an image model is used, render final text yourself in code, Slidev, PPTX, or design tooling so LinkedIn text remains crisp and editable.

Premium Visual Workflow

When the user asks for outputs that should be "amazing", "high impact", "engaging", "premium", "beautiful", or "professional", use a higher production bar:

1. Review the previous asset or draft and name what is missing: weak metaphor, flat template, low contrast, generic imagery, poor hook, or insufficient mining specificity.
2. Create a campaign-level visual metaphor before creating files. Strong examples: the haul road as the signal path, the control room as decision cadence, the fleet grid as operational rhythm, or ore layers as value leakage.
3. Use Gemini or another image generator only for text-free background imagery or atmosphere. Prompts should explicitly say no text, no logos, no numbers, no UI panels, and no readable screens.
4. Reject or down-rank generated images with hallucinated text, fake dashboards, or generic AI motifs. If used at all, crop/darken/blur them so they become texture rather than content.
5. Render final headlines, labels, CTAs, diagrams, and page numbers directly in code, Slidev, PPTX, or canvas tooling.
6. Produce a complete package: PDF carousel, single-image PNG/JPG, lead magnet when relevant, captions, README, and source/generator.
7. Verify dimensions and preview at least the hero page and single image before finalizing.

The goal is not only to be clear. The asset should feel like a premium mining executive advisory artifact: visually specific, strategically sharp, and mobile-readable.

Production Output Rules

When asked to create publishable assets, provide:

• Final asset files: PDF, PNG, JPG, or PPTX as appropriate
• Source/editable file when feasible
• Caption/copy file
• README explaining what to publish and where
• Optional individual carousel PNG pages

Use this folder naming pattern in the workspace:

LinkedInAIPosts/[campaign-name]/

Recommended file names:

• carousel.pdf
• single-image.png
• single-image.jpg
• lead-magnet.pdf
• caption.md
• README.md

Quality Checklist

Before finalizing a visual output, verify:

• It is legible on mobile.
• The first slide or image has a strong hook.
• The design has a specific visual metaphor, not only a styled template.
• The palette feels executive and mining-relevant.
• Text does not overlap or crowd the canvas.
• One idea dominates each visual.
• The CTA is visible but not desperate.
• Generated imagery contains no unwanted text, fake UI labels, or accidental logos.
• The output feels like Adolfo: practical, analytical, serious, and useful.
• The asset is publishable without additional design work.

Example Prompts This Skill Should Handle

• "Use my LinkedIn brand system to make this carousel look more premium."
• "Create a GoalPraxis single-image LinkedIn ad about dashboards and decisions."
• "Make a 7-slide PDF carousel using linkedin-service-offer-ads and my brand system."
• "Generate a lead magnet checklist in Adolfo's mining executive visual style."
• "Use Gemini for a background image, but render final LinkedIn text crisply."
• "Research visual inspiration with Playwright, then create an original LinkedIn post design."