Feature Usage Feed

Building a feature usage feed via LLM evals

Some PostHog features (group session summaries, single session summaries, replay AI search, error tracking AI debug, etc.) generate hundreds or thousands of LLM traces per week. Reading them by hand is not feasible. This skill covers the end-to-end pattern for turning that trace volume into a live Slack feed of canonical use cases — what users are actually doing with the feature.

The workflow is mixed, and leans UI. Trace inspection and filter discovery (steps 1-2) are MCP-driven. Eval creation, dry-running, and enabling (steps 4-5) are MCP-driven when posthog:llma-evaluation-* tools are exposed to your agent — but they often aren't, in which case fall back to the UI (Data pipeline → destinations for the alert is always UI). Each step flags its UI fallback. Expect to finish in the UI even when you start from chat.

When to use

• "How are people actually using [feature X] in production?"
• "Can we identify the canonical use cases for [feature X] so we can write better docs / prioritize improvements?"
• "I want a Slack feed of representative usage examples without manually skimming traces."
• "Set up a feed of use cases for [feature X] in #team-[area]-usage."

If the user just wants to debug a single trace or tune an existing eval, redirect to exploring-llm-traces or exploring-llm-evaluations instead.

Two filter patterns

This skill supports two different ways to scope an eval to "the feature you care about":

Pattern A — Feature-native trace_id prefix. For standalone features that emit their own $ai_trace_id pattern (e.g. session-summary:group:, replay-search:, error-tracking-specific flows). Filter on the prefix.

Pattern B — PostHog AI agent mode. For features the user interacts with via PostHog AI in a specific agent mode (error tracking, product analytics, session replay, SQL, flags, surveys, AI observability). Filter on ai_product = 'posthog_ai' AND agent_mode = '<mode>'. This requires PR #55160 (merged April 2026) to be deployed, which threads agent_mode and supermode onto every $ai_generation emitted by the chat agent loop. A useful ergonomic side-effect: agent_mode IS NOT NULL is a reliable "user-facing chat turn" filter — batch jobs and tool-internal LLM calls go through different code paths and have agent_mode=null, so they're excluded for free.

If the user asks "what are users trying to DO in [ET / replay / SQL / flags / surveys] mode of PostHog AI", that's Pattern B. If they ask "what use cases does [standalone feature] cover", that's Pattern A. Pick the pattern first — the prompt, filter, and Slack channel naming all follow from it.

Prerequisites

If $session_id is missing on either event type, file a backend fix before continuing — there is no UI workaround. The session-summary feature has a worked example of the threading pattern in PR #54952. For Pattern B, the agent-mode threading pattern is in PR #55160.

Tools

Before starting, check which of the posthog:llma-evaluation-* tools are actually exposed in your agent's MCP tool set. If they aren't loaded, treat steps 4-5 as UI walkthroughs rather than tool calls.

Workflow

Step 1 — Identify the filter

Pattern A (feature-native trace_id prefix): find the prefix that maps to your feature.

SELECT
    splitByChar(':', coalesce(properties.$ai_trace_id, ''))[1] AS root,
    splitByChar(':', coalesce(properties.$ai_trace_id, ''))[2] AS subtype,
    count() AS events
FROM events
WHERE timestamp > now() - INTERVAL 3 DAY
    AND event = '$ai_generation'
    AND properties.$ai_trace_id IS NOT NULL
GROUP BY root, subtype
ORDER BY events DESC
LIMIT 25

Note: coalesce(..., '') is load-bearing — splitByChar on a nullable column errors out in HogQL otherwise.

Pattern B (PostHog AI agent mode): verify coverage and volume for the mode you're targeting.

SELECT
    properties.agent_mode AS agent_mode,
    properties.supermode AS supermode,
    count() AS events,
    count(DISTINCT properties.$ai_trace_id) AS traces
FROM events
WHERE timestamp > now() - INTERVAL 3 DAY
    AND event = '$ai_generation'
    AND properties.ai_product = 'posthog_ai'
GROUP BY agent_mode, supermode
ORDER BY events DESC
LIMIT 20

Expected values for agent_mode: error_tracking, product_analytics, sql, session_replay, flags, survey, llm_analytics, null. Null ≈ batch jobs + tool-internal calls (not user chat). supermode='plan' splits planning turns from execution turns — worth calling out separately if your feed is about plan-mode specifically.

Record the mode + rough volume. Low-volume modes (<100 events/day) will produce a trickle-feed that's hard to validate early; high-volume modes (>1k/day) may need sampling to avoid Slack flooding. See the "Tips" section on sampling.

Step 2 — Pull a handful of sample traces

Use these for prompt iteration in step 4.

Pattern A:

posthog:query-llm-traces-list
{
  "properties": [
    { "type": "event", "key": "$ai_trace_id", "operator": "icontains", "value": "<your-prefix-here>" }
  ],
  "limit": 10,
  "dateRange": { "date_from": "-2d" },
  "randomOrder": true
}

Pattern B:

posthog:query-llm-traces-list
{
  "properties": [
    { "type": "event", "key": "ai_product", "operator": "exact", "value": "posthog_ai" },
    { "type": "event", "key": "agent_mode", "operator": "exact", "value": "<mode-here>" }
  ],
  "limit": 10,
  "dateRange": { "date_from": "-2d" },
  "randomOrder": true
}

randomOrder: true matters — recency bias produces a non-representative sample. Pick 5-10 traces to test against.

Output size warning: query-llm-traces-list with limit: 10 routinely returns 3-6MB of JSON (full input/output per generation). This will blow your context window. Immediately delegate the summarization to a subagent the moment you see the "result exceeds maximum allowed tokens" error — ask the subagent to extract, per trace: the trace id, the first user message (truncated to ~300 chars), the sampled $current_url, and a one-sentence description of what the conversation was about. Don't try to read the raw file in-line.

Watch for topic drift in Pattern B samples. The agent_mode tag reflects the user's mode selection at the time of the turn — but chat state retains the mode even if the user drifts off-topic within the same conversation (e.g. user selected "error tracking" mode, then asked an unrelated pricing question three turns later). Your eval prompt's classification step needs to be permissive about topic-drift: PASS should mean "user is doing something recognizably in-scope for this mode", FAIL should catch the off-topic drift. If you don't, your feed will include irrelevant PASS entries that happen to carry the mode tag.

Step 3 — Draft the LLM-judge prompt

The prompt has two responsibilities: (a) classify the trace as relevant or not, (b) produce reasoning text that is directly postable to Slack (no preamble, no meta-description). The reasoning field becomes the Slack message body.

Template:

You are analyzing a PostHog [FEATURE NAME] trace to extract its real use case.
Your reasoning text will be posted directly to a Slack channel as a notification.
Write it as a short, ready-to-post message — no preamble, no meta-description.

Step 1 — Classification:
- PASS = this trace is the [feature kind] you care about
- FAIL = a different LLM call or a false match
- N/A = ambiguous from the trace alone

Step 2 — Reasoning (only matters if PASS). Write 2-3 sentences in this exact format:

"[OPENER] [what they targeted/filtered for]. They were
trying to [understand X / debug Y / find Z]. The result surfaced [key pattern
or finding]."

Your output MUST start with the exact phrase "[OPENER]". No other opening is allowed.

Rules:
- No "This is a [feature]..." or "The input contains..." preamble
- No JSON, field names, system-prompt references, or meta-description
- Concrete > generic. "users hitting error tracking for the first time" beats "user behavior"
- If you cannot infer one of the three pieces from the trace, write "(unclear from trace)" in that slot — do not guess

Pick an [OPENER] that matches how users actually interact with the feature. The forced opener is load-bearing (it prevents the model from drifting into "this trace is a..." meta-description), but the exact verb has to fit the interaction:

Note: supermode='plan' is a sub-filter that layers on top of an agent_mode row — it's not its own row. If you want plan-mode-only, filter agent_mode='<mode>' AND supermode='plan' and pick an opener like "A user asked PostHog AI to plan".

If you force "A user ran" on a chat-based feature, the model will produce awkward contortions ("A user ran a question about...") that read wrong in Slack. The forced-opener pattern is the mechanism — the specific phrase is per-feature.

The negative example list ("No 'This is a...' preamble", etc.) is load-bearing regardless of opener. Don't remove it.

Step 4 — Create the eval (disabled), test, iterate

Create with enabled: false so it doesn't immediately fan out to all traces.

If posthog:llma-evaluation-create is exposed, use this payload:

posthog:llma-evaluation-create
{
  "name": "[feature] use case feed",
  "description": "Extracts canonical use cases for [feature] for the #team-[area]-usage Slack feed",
  "evaluation_type": "llm_judge",
  "evaluation_config": {
    "prompt": "<full prompt from step 3>"
  },
  "output_type": "boolean",
  "output_config": { "allows_na": true },
  "model_configuration": {
    "provider": "<provider>",
    "model": "<model>"
  },
  "enabled": false,
  "conditions": [
    {
      "id": "default",
      "rollout_percentage": 100,
      "properties": [
        // Pattern A — feature-native trace_id prefix:
        { "key": "$ai_trace_id", "type": "event", "operator": "icontains", "value": "<your-prefix>" }

        // Pattern B — PostHog AI agent mode (use these INSTEAD of the trace_id filter):
        // { "key": "ai_product", "type": "event", "operator": "exact", "value": "posthog_ai" },
        // { "key": "agent_mode", "type": "event", "operator": "exact", "value": "<mode>" }
      ]
    }
  ]
}

Leave model choice to the user — LLM-judge cost scales linearly with event volume, and cheap-vs-capable is a real tradeoff they should make based on their own spend tolerance and signal-quality requirements. Don't pick for them.

UI fallback (when llma-evaluation-create isn't exposed): AI observability → Evaluations → New evaluation. Type = LLM judge, output = boolean + allow N/A, filters as above, enabled = off. Paste the prompt from step 3.

Then dry-run against your sample traces.

If posthog:llma-evaluation-run is exposed:

posthog:llma-evaluation-run
{
  "evaluationId": "<uuid from create>",
  "target_event_id": "<a $ai_generation event id from step 2>",
  "timestamp": "<ISO timestamp of that event>"
}

UI fallback: on the eval detail page, use the "Run on event" button with the trace sample's event id.

Look at the returned $ai_evaluation_reasoning. If it preambles, drifts, or describes the input, fix the prompt (via llma-evaluation-update or by editing in the UI) and re-run. Iterate on 3-5 traces before enabling.

Common failure modes during iteration:

Step 5 — Enable the eval

Once 3-5 sample runs produce clean Slack-ready output.

If posthog:llma-evaluation-update is exposed:

posthog:llma-evaluation-update
{
  "evaluationId": "<uuid>",
  "enabled": true
}

UI fallback: AI observability → Evaluations → open the eval → toggle enabled.

The eval will now run on every new matching $ai_generation event.

Step 6 — Build the workflow (UI only)

Workflow setup is not MCP-accessible for writes (posthog:workflows-list / posthog:workflows-get are read-only). The steps below are a UI walkthrough.

Prereq: before you start, invite the PostHog Slack bot to your target channel (/invite @PostHog in the Slack channel). Without this, the Slack dispatch step will fail with an opaque permission error at send time, not at save time — easy to miss.

6.1 Create the workflow

Data pipeline → Workflows → New workflow. Name it <feature> use case feed to match the eval name from step 4.

6.2 Trigger step

• Event: AI evaluation (LLM) — i.e. $ai_evaluation. This is the event emitted when an eval runs, and it's the only event that carries $ai_evaluation_* properties. The original $ai_generation event is not enriched with eval results, so filtering on $ai_generation here matches nothing.
• Property filters (both required):
  • AI Evaluation Name (LLM) equals <your eval name from step 4>
  • AI Evaluation Result (LLM) equals true

⚠️ LOAD-BEARING: the stored values for $ai_evaluation_result are the strings 'True' / 'False' / 'None' — NOT 'PASS' / 'FAIL' / 'N/A' (despite what the prompt template calls them internally). The Workflows UI property filter normalizes true → 'True', so selecting equals true from the dropdown works. But if you were wiring this in raw SQL somewhere else (say a hog function), you'd need the string literal. Verify the stored distribution before saving:

SELECT DISTINCT toString(properties.$ai_evaluation_result) AS result, count() AS n
FROM events
WHERE event = '$ai_evaluation'
  AND properties.$ai_evaluation_name = '<your eval name>'
  AND timestamp > now() - INTERVAL 1 HOUR
GROUP BY result

If the only values are True/False/None and True dominates, the UI equals true filter will match. If you see anything else, adjust accordingly.

6.3 Slack dispatch step

• Add step → Slack dispatch
• Channel: #<your-team>-usage-feed
• Sender / bot display name: something that reads well in the channel (e.g. PostHog Usage Feed)
• Blocks (Slack block-kit JSON) — paste this and replace <project_id> with your actual numeric project ID (e.g. 2):

[
  {
    "text": {
      "text": "<emoji> *{event.properties.$ai_evaluation_name}* triggered by *{person.name}*",
      "type": "mrkdwn"
    },
    "type": "section"
  },
  {
    "text": {
      "text": "{event.properties.$ai_evaluation_reasoning}",
      "type": "mrkdwn"
    },
    "type": "section"
  },
  {
    "type": "actions",
    "elements": [
      {
        "url": "https://us.posthog.com/project/<project_id>/ai-observability/traces/{event.properties.$ai_trace_id}?event={event.properties.$ai_target_event_id}",
        "text": { "text": "View Trace", "type": "plain_text" },
        "type": "button"
      },
      {
        "url": "https://us.posthog.com/project/<project_id>/replay/{event.properties.$session_id}",
        "text": { "text": "View Trigger Session", "type": "plain_text" },
        "type": "button"
      },
      {
        "url": "{person.url}",
        "text": { "text": "View Person", "type": "plain_text" },
        "type": "button"
      }
    ]
  }
]

Pick an <emoji> that matches the feature's shape: 📊 product analytics, 🐛 error tracking, 🎬 session replay, 🔎 search/AI search, 🧪 experiments, 🚩 flags, 📋 surveys, 🧠 generic AI.

The {event.properties.X} and {person.X} placeholders are valid PostHog template syntax and resolve at send time.

6.4 Test before enabling

The Workflows Test panel has two modes — this matters because naively hitting "Test" can look like a broken integration when it isn't:

• Synthetic event (default) — the Test panel fabricates an $ai_evaluation payload and runs the flow without hitting Slack's real API. Useful as a dry-run of the block template, but {event.properties.$ai_*} placeholders may resolve to null and Slack's block validator will reject the payload with invalid_blocks. That's a test-harness artifact, not a real bug — don't chase it.
• "Make real HTTPS requests" — flip this toggle on. Workflows then pulls a recent real $ai_evaluation event matching your filters and runs the flow end-to-end, including the actual Slack post. This is the test that tells you "it works" for real. If no matching real event exists yet (common if the eval was just enabled), trigger the feature yourself, wait ~1 minute, and retry.

Recommended flow: synthetic → sanity-check the block template renders → flip real-requests on → confirm an actual post lands in the channel → save + enable the workflow.

Step 7 — End-to-end verify in production

Once the workflow is enabled, trigger the feature yourself. Within a minute or two:

1. The $ai_generation event should appear in AI observability
2. The eval should auto-run and emit an $ai_evaluation event
3. The workflow should fire and the Slack post should land in the configured channel
4. Click "View Trigger Session" — should land on the recording of you using the feature, not the replay homepage

If "View Trigger Session" lands on the replay homepage, $session_id is missing on the $ai_evaluation event (which is separate from the $ai_generation event — threading is independent for the two). Backend fix needed — see prerequisites.

Worked example A (Pattern A): group session summary use cases

Pattern: a group_summary_use_case_feed eval streaming to a #<team>-usage-feed channel. Trace prefix: session-summary:group:. Opener: "A user ran a group summary on". Slack channel showed e.g.:

📊 group_summary_use_case_feed triggered by some user "A user ran a group summary on a company's onboarding sessions from the last 7 days. They were trying to understand why account activation rates are low. The summary surfaced that most users abandon at the company onboarding wizard after creating accounts." [View Trace] [View Trigger Session] [View Person]

The PRs that made this work (linked here as worked examples of the session_id threading pattern, not as steps in the skill itself):

• PostHog/posthog#54952 — threads trigger_session_id through to $ai_generation events on the session summary backend
• (Followup PR — threads $session_id onto $ai_evaluation events specifically)

Worked example B (Pattern B): PostHog AI in error tracking mode

Pattern: an agent_mode = 'error_tracking' scoped feed streaming to a #<team>-usage-feed channel, answering "what are users actually trying to DO when they chat with PostHog AI in error tracking mode?" Mode sizing varies by an order of magnitude or more across agent modes — spot-check volume per §Step 1 before wiring, because a high-volume mode can flood a channel. Opener: "A user asked PostHog AI about".

Enabling PR: PostHog/posthog#55160 — threads agent_mode and supermode onto every $ai_generation emitted by the chat agent loop. Wiring lives in ee/hogai/core/agent_modes/executables.py (AgentExecutable._get_model) and passes the dict through the existing posthog_properties field on MaxChatMixin in ee/hogai/llm.py. Before this PR, scoping a PostHog AI eval to a specific mode wasn't possible — you'd end up evaluating every PostHog AI generation, which produced noisy feeds with low single-digit PASS rates.

Key observation from setup: the agent_mode tag reflects the mode at turn-time, but chat state retains mode selection even when users drift off-topic mid-conversation. Spot-check: a random agent_mode=error_tracking sample included a conversation that ended up being about session replay pricing. The eval prompt's classification must be permissive about topic drift — PASS only when the turn is recognizably in-scope for the mode, FAIL when the conversation has drifted to something else entirely.

Validating signal quality after launch

Once the feed has been running for a day or two, sanity-check the eval output at scale.

If posthog:llma-evaluation-summary-create is exposed:

posthog:llma-evaluation-summary-create
{
  "evaluation_id": "<uuid>",
  "filter": "fail"
}

UI fallback: open the eval in AI observability → Evaluations → "Summarize results" button, filter = fail.

If the FAIL bucket is large, the classification step is too strict — relax it. If the PASS bucket has lots of generic reasonings, iterate on the prompt to enforce concreteness. The summary tool gives a quick read on this without you having to scroll through individual events.

Spot-check raw events when needed (note: the stored result value is 'True', not 'PASS' — see step 6):

SELECT
    properties.$ai_evaluation_reasoning AS reasoning,
    properties.$ai_trace_id AS trace_id,
    timestamp
FROM events
WHERE event = '$ai_evaluation'
    AND properties.$ai_evaluation_name = '<your eval name>'
    AND properties.$ai_evaluation_result = 'True'
    AND timestamp > now() - INTERVAL 1 DAY
ORDER BY timestamp DESC
LIMIT 25

Tips

• The reasoning field IS the Slack message — design the prompt for that, not for "chain of thought before classification." Models can produce structured Slack-ready text in one pass.
• LLM judges are non-deterministic across reruns. Expect 1-5% noise even with a fixed prompt and model. If you need reproducibility, pin a deterministic provider/seed in model_configuration.
• Keep the eval scoped tightly via the conditions property filters on $ai_trace_id prefix. Otherwise it fans out to every $ai_generation event in the project and burns LLM cost.
• For high-volume features (>10k traces/week), consider sampling — set the eval to run on a percentage of matching events rather than all of them. Slack flooding is a real failure mode.
• The "View Trigger Session" button is the highest-value link in the alert. Without it, the feed is just text — you can't watch what the user was actually doing. Verify it works in step 7 before considering the feed shipped.
• Once the feed is live, periodically re-run the eval summary tool with filter: "pass" to surface the dominant use case clusters. That's how you turn the feed into actual product insights instead of just a notification stream.