Calendar Builder
Turn strategy and draft ideas into a scheduling-ready content calendar. Optimize for sequence, channel fit, and sustainable cadence, not maximum volume.
Inputs
- date range or number of weeks
- campaign goal
- audience
- channels
- content pillars or themes
- existing assets
- constraints: approval windows, excluded dates, time zones, required CTAs
If cadence is missing, choose a conservative default and state it.
Workflow
Define the campaign arc:
introduce the problem, teach the method, show proof, handle objections, repeat the CTA.
Allocate posts across pillars:
avoid clustering too many sales, proof, or education posts together.
Choose platform-specific slots:
assign date, time, platform, angle, format, CTA, asset, and approval status.
Add sequence logic:
note which posts depend on earlier posts and which can stand alone.
Mark gaps:
list missing assets, claims needing verification, and posts that need human review.
Taste Rules
- A calendar should feel intentional when read week by week.
- Do not fill every empty slot just because the period is long.
- Keep each post's job clear: awareness, education, proof, objection, conversion, or community.
- Avoid repeating the same CTA on consecutive posts unless it is launch day.
- Include evergreen fallback posts for risky or asset-dependent slots.
Output Format
## Calendar Strategy
- Period:
- Goal:
- Cadence:
- Primary CTA:
## Publishing Calendar
| Date | Time | Platform | Pillar | Angle | Format | CTA | Asset | Status |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
## Sequence Notes
- [dependency or rationale]
## Missing Inputs
- [asset, claim, approval, or scheduling constraint]
AgentReacher Notes
Designed to work well before AgentReacher scheduling. The table can be turned into posts, review tasks, or scheduled drafts.
Example usage in AgentReacher: "Build a 30-day calendar for our AgentReacher launch across X, Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Threads, and Bluesky."
1---2name: calendar-builder3description: Build a complete social media publishing calendar from a campaign goal, date range, audience, channels, and content constraints. Use when planning a week, month, launch window, or ongoing period of scheduled content.4---56# Calendar Builder78Turn strategy and draft ideas into a scheduling-ready content calendar. Optimize for sequence, channel fit, and sustainable cadence, not maximum volume.910## Inputs1112- date range or number of weeks13- campaign goal14- audience15- channels16- content pillars or themes17- existing assets18- constraints: approval windows, excluded dates, time zones, required CTAs1920If cadence is missing, choose a conservative default and state it.2122## Workflow23241. Define the campaign arc:25 introduce the problem, teach the method, show proof, handle objections, repeat the CTA.26272. Allocate posts across pillars:28 avoid clustering too many sales, proof, or education posts together.29303. Choose platform-specific slots:31 assign date, time, platform, angle, format, CTA, asset, and approval status.32334. Add sequence logic:34 note which posts depend on earlier posts and which can stand alone.35365. Mark gaps:37 list missing assets, claims needing verification, and posts that need human review.3839## Taste Rules4041- A calendar should feel intentional when read week by week.42- Do not fill every empty slot just because the period is long.43- Keep each post's job clear: awareness, education, proof, objection, conversion, or community.44- Avoid repeating the same CTA on consecutive posts unless it is launch day.45- Include evergreen fallback posts for risky or asset-dependent slots.4647## Output Format4849```md50## Calendar Strategy51- Period:52- Goal:53- Cadence:54- Primary CTA:5556## Publishing Calendar57| Date | Time | Platform | Pillar | Angle | Format | CTA | Asset | Status |58| --- | --- | --- | --- | --- | --- | --- | --- | --- |5960## Sequence Notes61- [dependency or rationale]6263## Missing Inputs64- [asset, claim, approval, or scheduling constraint]65```6667## AgentReacher Notes6869Designed to work well before AgentReacher scheduling. The table can be turned into posts, review tasks, or scheduled drafts.7071Example usage in AgentReacher: "Build a 30-day calendar for our AgentReacher launch across X, Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Threads, and Bluesky."
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