agents-store Competitor Analysis Workflows
Chained workflows for analyzing, comparing, and benchmarking competitor domains using DataForSEO MCP tools. All tool references use the mcp__dataforseo__ prefix.
Workflow 1: Domain Overview
Build a high-level snapshot of any domain's organic and paid performance.
Step 1 — Get Domain Rank Overview
Call dataforseo_labs_google_domain_rank_overview for each domain you want to analyze. This returns organic traffic estimates, keyword counts, backlink counts, and rank position distribution.
Tool: dataforseo_labs_google_domain_rank_overview
Params:
target: "competitor.com"
location_name: "United States"
language_code: "en"
Step 2 — Repeat for Your Domain
Run the same call for your own domain. Compare side-by-side: organic keyword count, estimated traffic value, top-3 positions, and backlink metrics.
Step 3 — Check Historical Trends
Call dataforseo_labs_google_historical_rank_overview for each domain to see how these metrics have changed over time. This reveals whether competitors are growing or declining.
Tool: dataforseo_labs_google_historical_rank_overview
Params:
target: "competitor.com"
location_name: "United States"
language_code: "en"
Build a comparison table: domain, organic keywords, estimated traffic, estimated traffic value, backlinks, referring domains, and trend direction.
Workflow 2: Discover Competitors
Find domains that compete for the same organic keywords.
Step 1 — Identify Organic Competitors
Call dataforseo_labs_google_competitors_domain with your target domain. Set exclude_top_domains to true to filter out generic giants (Wikipedia, YouTube, etc.) and surface relevant competitors.
Tool: dataforseo_labs_google_competitors_domain
Params:
target: "yourdomain.com"
location_name: "United States"
language_code: "en"
exclude_top_domains: true
limit: 50
Step 2 — Profile Each Competitor
For the top 5-10 competitors returned, call dataforseo_labs_google_domain_rank_overview on each to get their full metrics.
Step 3 — Identify Common Keywords
Call dataforseo_labs_google_ranked_keywords on the most relevant competitors to see which keywords they rank for and at what positions.
Sort competitors by avg_position and intersections (number of shared keywords) to prioritize the most direct competitors.
Workflow 3: Keyword Intersection
Find shared and unique keywords across 2-3 domains.
Step 1 — Run Domain Intersection
Call dataforseo_labs_google_domain_intersection with your domain and competitor domains as targets. The tool compares up to 20 domains and returns keywords where the specified domains overlap or diverge.
Tool: dataforseo_labs_google_domain_intersection
Params:
targets:
1: "yourdomain.com"
2: "competitor1.com"
3: "competitor2.com"
location_name: "United States"
language_code: "en"
limit: 500
Step 2 — Analyze Gaps
Filter results to find keywords where competitors rank but you do not. These are your keyword gap opportunities. Filter further by search_volume > 100 and keyword_difficulty < 50 for actionable targets.
Step 3 — Analyze Overlaps
Filter for keywords where all domains rank. Compare position distributions. Keywords where competitors rank in positions 1-3 but you rank 10+ indicate areas for content improvement.
Workflow 4: SERP Competition
Analyze who competes for specific keyword clusters in search results.
Step 1 — Identify SERP Competitors
Call dataforseo_labs_google_serp_competitors with a set of target keywords to see which domains appear most frequently across those SERPs.
Tool: dataforseo_labs_google_serp_competitors
Params:
keywords: ["project management software", "task management tool", "team collaboration app"]
location_name: "United States"
language_code: "en"
Step 2 — Deep-Dive on Top Competitors
For the top-ranking domains returned, call dataforseo_labs_google_ranked_keywords filtered to your keyword cluster to see their exact positions and page URLs.
Step 3 — Inspect Individual SERPs
For the highest-priority keywords, call serp_organic_live_advanced to see the full SERP layout including featured snippets, people-also-ask, and other SERP features.
Workflow 5: Content Gap Analysis
Find pages and content opportunities competitors have that you lack.
Step 1 — Page Intersection
Call dataforseo_labs_google_page_intersection with competitor page URLs to find queries where their specific pages rank.
Tool: dataforseo_labs_google_page_intersection
Params:
pages:
1: "competitor1.com/blog/topic-guide"
2: "competitor2.com/resources/topic-overview"
location_name: "United States"
language_code: "en"
limit: 200
Step 2 — Find Top Content
Call dataforseo_labs_google_relevant_pages on a competitor domain to discover their highest-performing pages by organic traffic.
Tool: dataforseo_labs_google_relevant_pages
Params:
target: "competitor.com"
location_name: "United States"
language_code: "en"
limit: 100
Step 3 — Analyze Subdomains
Call dataforseo_labs_google_subdomains to see traffic distribution across competitor subdomains (blog, docs, app, etc.) and identify which content hubs drive the most traffic.
Interpreting Results
Key metrics in domain rank overview and ranked keywords responses:
| Metric | Description | Use |
|---|---|---|
metrics.organic.count |
Total organic keywords the domain ranks for | Overall organic footprint |
metrics.organic.etv |
Estimated traffic value in USD | Monetization proxy |
metrics.organic.pos_1 |
Keywords in position 1 | Brand/authority strength |
metrics.organic.pos_2_3 |
Keywords in positions 2-3 | Near-top-of-funnel strength |
metrics.organic.pos_4_10 |
Keywords in positions 4-10 | First page presence |
metrics.organic.pos_11_20 |
Keywords in positions 11-20 | Page 2 — optimization targets |
metrics.organic.is_up |
Keywords that moved up | Positive momentum |
metrics.organic.is_down |
Keywords that moved down | Declining performance |
avg_position |
Average ranking position for intersection | Relative strength comparison |
intersections |
Number of shared keywords | Competitive overlap degree |
Building a Competitive Report
Combine these workflows into a structured competitive analysis:
- Executive summary — domain_rank_overview comparison table for all domains
- Competitor discovery — competitors_domain results, ranked by relevance
- Keyword landscape — domain_intersection showing shared, unique, and gap keywords
- Content analysis — relevant_pages and subdomains for top competitors
- SERP features — serp_organic_live_advanced showing feature ownership (snippets, PAA)
- Recommendations — keywords to target (low difficulty gaps), content to create (competitor top pages you lack), positions to defend (keywords where you lead but competitors are closing)
Workflow:
- Call dataforseo_labs_google_domain_rank_overview for "yourdomain.com", "competitor1.com", "competitor2.com" — three parallel calls
- Build comparison table: organic keywords, etv, backlinks, referring domains, position distribution
- Call dataforseo_labs_google_domain_intersection with all three domains, limit 500
- Segment results: keywords only you rank for (strengths), keywords only competitors rank for (gaps), keywords all share (battlegrounds)
- For gap keywords: filter by search_volume > 200 and keyword_difficulty < 50
- Present: overview table, gap opportunity list, battleground keywords where you trail, and top recommended actions
Workflow:
- Call dataforseo_labs_google_competitors_domain with target "yourdomain.com", exclude_top_domains true, limit 30
- Take top 5 competitors by intersection count
- Call dataforseo_labs_google_domain_rank_overview on each of the 5 competitors
- Call dataforseo_labs_google_relevant_pages on the top 2 competitors, limit 50 each
- Call dataforseo_labs_google_domain_intersection with your domain vs. top competitor, limit 300
- Present: competitor profiles (traffic, keywords, trend), their top-performing content pages, keyword gaps you should pursue, and content types that drive their traffic