Ads Math

Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms.

Builds cost visibility across a business, identifies where spending lacks proportionate return, and guides cost reduction, pricing, vendor management, and scalable cost structure decisions.

Diagnose paid-ad campaigns and draft or apply optimizations using evidence, financial constraints, and experiments. Supports budget reallocation, bid changes, creative rotation, and CPA/ROAS improvement.

Build a quarterly bookings forecast with commit, best-case, and pipe-only tiers, project cohort-level NRR/GRR to surface leaky cohorts, and score per-stage funnel confidence using coefficient-of-variation analysis.

Plan, launch, and optimize paid ad campaigns across Meta, Google, and LinkedIn with audience targeting, budget allocation, and creative testing.

Performs financial ratio analysis, DCF valuation, budget variance analysis, and rolling forecast construction for strategic decision-making using financial statements and spreadsheet data.