Competitive Teardown

Analysis of the digital therapy market landscape and competitive product strategy.

ahmet-talha-kavakli Updated

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Competitive Teardown

Analyze competitors to identify gaps and opportunities in the market.

Teardown Workflow

1. Data Collection

  • Website Analysis: Messaging, value prop, UX flow.
  • App Store Reviews: User pain points and loved features.
  • SEO Analysis: Keywords driving traffic.
  • Social Media: Community sentiment.

2. Scoring Rubric

Evaluate competitors on 12 dimensions (score 1-5):

  • Feature set
  • Ease of use
  • Visual design
  • Pricing model
  • Performance
  • Safety/Compliance

Templates

SWOT Analysis

  • Strengths: What do they do better?
  • Weaknesses: Where do they fail?
  • Opportunities: What are they missing?
  • Threats: How could they disrupt us?

UX Audit Checklist

  • Onboarding flow
  • Main interaction model
  • Privacy controls
  • Visual hierarchy

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