ahmet-talha-kavakli Marketing Strategy & PMM
Product marketing patterns for positioning, GTM strategy, and competitive intelligence.
ICP Definition Workflow
Firmographics Template
- Industry
- Company size
- Revenue
- Tech stack
- Geographic location
Buyer Personas
Identify the decision-makers and influencers within the ICP.
Positioning Development
Positioning Statement Template
FOR [target customer]
WHO [statement of need]
THE [product] IS A [category]
THAT [key benefit]
UNLIKE [competitive alternative]
OUR PRODUCT [primary differentiation]
Value Proposition Formula
[Product] helps [Target Customer] [Achieve Goal] by [Unique Approach]
Competitive Intelligence
Battlecard Template
- Competitor overview
- Key features vs ours
- Why we win / why we lose
- Handling objections
Product Launch Planning
- Tier 1 Launch: Major new feature or product.
- Tier 2 Launch: Incremental improvement.
- Tier 3 Launch: Maintenance/optimization.
Proactive Triggers
- No documented positioning: Marketing becomes guesswork.
- Inconsistent messaging: Confuses buyers.
- No ICP defined: Selling to everyone = selling to no one.