Entertain (Meme)
This lane earns the follow. Nobody follows an account that only educates and invites. Humor that makes the ICP feel seen builds the Relate side of the feed, so the Guide and Invite posts have an audience when they land. The visual carries this post; the caption stays light.
Step 1: Read the brain
Read brain/My_Agency_Context.md (WHO I SERVE, MY COMMUNITY, MY BRAND) and brain/voice/voice-profile.md. Humor is voice-sensitive: a joke the owner would never make is a miss even if it is funny.
Step 2: Find the funny
Two sources, use either or both:
- Trending formats: search for meme formats currently circulating that could carry an insurance or small-business punchline. The format should still be recognizable but not weeks past its peak.
- Relatable moments: the ICP's everyday absurdities. The renewal letter nobody can read. The "I'll deal with it later" folder. The customer who asks for a certificate at 4:59 PM on Friday. Insurance from the client's side of the desk.
Generate 5 candidate concepts, one line each.
Step 3: Apply the humor rules
- Punch at situations, never at people. Clients, competitors, and carriers are never the butt of the joke. Paperwork, jargon, Murphy's law, and the owner laughing at themselves are fair game.
- Keep it insurance-related or agency-life-related. Random humor grows the wrong audience.
- Culturally specific beats generic when the ICP shares a culture. An inside joke the community recognizes outperforms a template meme.
- If a joke needs explaining, it is dead. Cut it.
- Humor still passes compliance. A meme that implies "your agent is ripping you off" fails the disparagement and absolutes rules.
Step 4: Pick one and design visual-first
Choose the strongest concept. Write the visual before the caption:
- The image IS the joke: setup and punchline on the image, or a single frame that lands the feeling
- Text on image: short, bold, readable on a phone in one second
- Brief the image-brand skill with the concept, the text overlay, and the emotion (laughing-with, not laughing-at). If the owner appears in the meme, it uses the face-reference photos, nobody else, per the standing rules.
Step 5: Write the light caption
One or two lines that add a wink, not a lecture. A soft CTA is enough ("Tag the friend who still has their policy in the glovebox"). Agency name appears naturally in the caption or on the image footer with a contact method. Do not bolt a hard sales pitch onto a meme; it kills both.
Step 6: Hand off
- Run the compliance-check skill on the complete draft (yes, memes too).
- On PASS, create the post folder in
output/drafts/ per output/README.md and proceed to posting-mmm. On FAIL, revise per the exact concern and re-check.
Feedback loop
Track which memes earn saves, shares, and new follows. Note winners in brain/what-worked.md. The Sunday repurpose lane can rework a winning meme into a new variation.
1---2name: entertain-meme3description: Create a humor or meme post that resonates with the agency's ICP and stays insurance-related, visual-first. Use when the daily lane is entertain, or when the owner says "meme", "something funny", "entertain post", or "lighten up the feed". Requires brain/My_Agency_Context.md.4---56# Entertain (Meme)78This lane earns the follow. Nobody follows an account that only educates and invites. Humor that makes the ICP feel seen builds the Relate side of the feed, so the Guide and Invite posts have an audience when they land. The visual carries this post; the caption stays light.910## Step 1: Read the brain1112Read `brain/My_Agency_Context.md` (WHO I SERVE, MY COMMUNITY, MY BRAND) and `brain/voice/voice-profile.md`. Humor is voice-sensitive: a joke the owner would never make is a miss even if it is funny.1314## Step 2: Find the funny1516Two sources, use either or both:1718- **Trending formats:** search for meme formats currently circulating that could carry an insurance or small-business punchline. The format should still be recognizable but not weeks past its peak.19- **Relatable moments:** the ICP's everyday absurdities. The renewal letter nobody can read. The "I'll deal with it later" folder. The customer who asks for a certificate at 4:59 PM on Friday. Insurance from the client's side of the desk.2021Generate 5 candidate concepts, one line each.2223## Step 3: Apply the humor rules2425- Punch at situations, never at people. Clients, competitors, and carriers are never the butt of the joke. Paperwork, jargon, Murphy's law, and the owner laughing at themselves are fair game.26- Keep it insurance-related or agency-life-related. Random humor grows the wrong audience.27- Culturally specific beats generic when the ICP shares a culture. An inside joke the community recognizes outperforms a template meme.28- If a joke needs explaining, it is dead. Cut it.29- Humor still passes compliance. A meme that implies "your agent is ripping you off" fails the disparagement and absolutes rules.3031## Step 4: Pick one and design visual-first3233Choose the strongest concept. Write the visual before the caption:3435- The image IS the joke: setup and punchline on the image, or a single frame that lands the feeling36- Text on image: short, bold, readable on a phone in one second37- Brief the **image-brand** skill with the concept, the text overlay, and the emotion (laughing-with, not laughing-at). If the owner appears in the meme, it uses the face-reference photos, nobody else, per the standing rules.3839## Step 5: Write the light caption4041One or two lines that add a wink, not a lecture. A soft CTA is enough ("Tag the friend who still has their policy in the glovebox"). Agency name appears naturally in the caption or on the image footer with a contact method. Do not bolt a hard sales pitch onto a meme; it kills both.4243## Step 6: Hand off44451. Run the **compliance-check** skill on the complete draft (yes, memes too).462. On PASS, create the post folder in `output/drafts/` per `output/README.md` and proceed to **posting-mmm**. On FAIL, revise per the exact concern and re-check.4748## Feedback loop4950Track which memes earn saves, shares, and new follows. Note winners in `brain/what-worked.md`. The Sunday repurpose lane can rework a winning meme into a new variation.
AiAi-Mastermind