/dm:crisis-response
Purpose
Provide rapid crisis assessment and a structured response plan. Classifies severity, identifies stakeholders, drafts messaging for each audience, and builds a communication timeline to contain damage and rebuild trust.
Input Required
The user must provide (or will be prompted for):
- What happened: Description of the crisis or incident
- When it started: Timeline of events so far
- Current exposure: How widely known is it (internal only, social media, press coverage)
- Stakeholders affected: Customers, employees, investors, partners, public
- Actions taken so far: Any statements, fixes, or responses already issued
- Spokesperson: Who will speak for the brand
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults.
- Severity classification: Level 1 (monitor), Level 2 (respond), Level 3 (full mobilization) based on reach, impact, and trajectory
- Assess the narrative: What is being said? What is the public sentiment? What is the worst-case escalation?
- Identify all stakeholder groups and prioritize communication order
- Draft holding statement for immediate release (within first hour)
- Draft tailored messaging per stakeholder: customers, employees, media, partners, social media
- Build communication timeline: first hour, first 24 hours, first week, ongoing
- Define channel strategy: which messages go where (social, email, press, internal comms)
- Outline recovery plan: corrective actions, transparency updates, trust-rebuilding initiatives
- Set monitoring cadence and escalation triggers
Output
A structured crisis response plan containing:
- Severity classification with rationale
- Situation assessment and narrative analysis
- Holding statement (ready to publish)
- Stakeholder-specific messaging (customers, media, employees, partners)
- Communication timeline with milestones and decision points
- Channel deployment plan
- Social media response guidelines (what to reply, what to ignore, when to escalate)
- Recovery and trust-rebuilding roadmap
- Monitoring plan with escalation triggers
Agents Used
- brand-guardian — Brand protection, messaging consistency, stakeholder communication, compliance
- pr-outreach — Media relations, press statement, journalist engagement strategy
1---2name: crisis-response3description: Use when the user faces a PR crisis or reputational threat and needs rapid severity assessment, stakeholder messaging, and a communication timeline.4---5
6# /dm:crisis-response
7
8## Purpose
9
10Provide rapid crisis assessment and a structured response plan. Classifies severity, identifies stakeholders, drafts messaging for each audience, and builds a communication timeline to contain damage and rebuild trust.
11
12## Input Required
13
14The user must provide (or will be prompted for):
15
16- **What happened**: Description of the crisis or incident
17- **When it started**: Timeline of events so far
18- **Current exposure**: How widely known is it (internal only, social media, press coverage)
19- **Stakeholders affected**: Customers, employees, investors, partners, public
20- **Actions taken so far**: Any statements, fixes, or responses already issued
21- **Spokesperson**: Who will speak for the brand
22
23## Process
24
251. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults.
262. **Severity classification**: Level 1 (monitor), Level 2 (respond), Level 3 (full mobilization) based on reach, impact, and trajectory
273. Assess the narrative: What is being said? What is the public sentiment? What is the worst-case escalation?
284. Identify all stakeholder groups and prioritize communication order
295. Draft holding statement for immediate release (within first hour)
306. Draft tailored messaging per stakeholder: customers, employees, media, partners, social media
317. Build communication timeline: first hour, first 24 hours, first week, ongoing
328. Define channel strategy: which messages go where (social, email, press, internal comms)
339. Outline recovery plan: corrective actions, transparency updates, trust-rebuilding initiatives
3410. Set monitoring cadence and escalation triggers
35
36## Output
37
38A structured crisis response plan containing:
39
40- Severity classification with rationale
41- Situation assessment and narrative analysis
42- Holding statement (ready to publish)
43- Stakeholder-specific messaging (customers, media, employees, partners)
44- Communication timeline with milestones and decision points
45- Channel deployment plan
46- Social media response guidelines (what to reply, what to ignore, when to escalate)
47- Recovery and trust-rebuilding roadmap
48- Monitoring plan with escalation triggers
49
50## Agents Used
51
52- **brand-guardian** — Brand protection, messaging consistency, stakeholder communication, compliance
53- **pr-outreach** — Media relations, press statement, journalist engagement strategy
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