Influencer Brief

/dm:influencer-brief

Purpose

Create a complete influencer campaign brief that covers creator discovery criteria, content guidelines, compliance requirements, compensation framework, and performance measurement.

Input Required

The user must provide (or will be prompted for):

• Campaign objective: Awareness, engagement, conversions, content generation, or event promotion
• Product/service: What the influencer will promote
• Target audience: Who the campaign should reach
• Platform(s): Instagram, TikTok, YouTube, X, LinkedIn, podcasts
• Budget: Total influencer budget or per-creator range
• Creator tier: Nano (1-10K), Micro (10-100K), Mid (100K-500K), Macro (500K-1M), Mega (1M+)
• Timeline: Campaign dates and content delivery deadlines
• Content type: Posts, stories, reels, videos, reviews, unboxing, tutorials, live streams

Process

1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults.
2. Define creator discovery criteria: niche, audience demographics, engagement rate minimums, brand safety filters, aesthetic alignment
3. Build the creator brief: campaign overview, key messages, creative freedom boundaries, required and prohibited elements, hashtags, disclosures
4. Draft compensation framework: flat fee, performance bonus, affiliate commission, product gifting, or hybrid
5. Create content approval workflow: draft review, revision rounds, posting timeline
6. Build FTC/ASA compliance checklist: disclosure requirements, claim restrictions, platform-specific rules
7. Define usage rights: organic only, paid amplification, repurposing, duration
8. Set measurement framework: reach, engagement, clicks, conversions, CPE, EMV

Output

A structured influencer campaign brief containing:

• Campaign overview with objectives and success metrics
• Creator discovery criteria and ideal profile description
• Creator brief document (shareable with influencers)
• Key messaging framework with creative guardrails
• Compensation structure and negotiation guidelines
• Content approval and revision process
• FTC/ASA compliance checklist with required disclosures
• Usage rights and licensing terms
• Measurement dashboard with KPIs and reporting cadence

Agents Used

• influencer-manager — Creator strategy, brief development, compliance, measurement, campaign architecture