Business Consistency

Business Consistency Skill

Purpose

Ensure 100% consistency of business information across all platforms for NAP accuracy, which directly impacts local SEO rankings.

The Consistency Master

The business_consistency_master table is the SINGLE SOURCE OF TRUTH for all business data.

Tier 1: Critical NAP (MUST be identical everywhere)

• Legal Business Name - Exactly as registered
• Trading Name - If different from legal
• Street Address - Full formatted address
• Suburb/City - Correct suburb name
• State - Abbreviation (e.g., QLD)
• Postcode - 4 digits
• Country - Australia (default)
• Primary Phone - Main contact number
• Phone Format - Standard format to use

Tier 2: Essential

• Website URL - Primary domain
• Email Address - Main contact email
• Business Hours - JSON format
• Primary Category - Main business type
• Secondary Categories - Additional categories

Tier 3: Important

• Short Description - 50 words (for limited platforms)
• Medium Description - 100 words
• Long Description - 250 words (for platforms that allow it)
• Service Areas - Geographic coverage
• Payment Methods - Accepted payments

Tier 4: Australia-Specific

• ABN - Format: XX XXX XXX XXX
• ACN - Format: XXX XXX XXX
• License Numbers - QBCC, electrical, etc.

Platform Tiers

Tier 1: Mandatory (Must be claimed and verified)

• Google Business Profile
• Bing Places for Business
• Apple Maps Connect
• Facebook Business Page

Tier 2: Essential - Australia

• Yellow Pages AU
• True Local
• Hotfrog AU
• StartLocal

Tier 3: Social Profiles

• LinkedIn Company Page
• Instagram Business
• Twitter/X
• YouTube Channel

Tier 4: Australian Directories

• Yelp AU
• White Pages AU
• Word of Mouth
• Fyple
• Localsearch
• Find AU

Tier 5: Industry Specific

• Trades: HiPages, ServiceSeeking, Oneflare, Airtasker
• Healthcare: HealthEngine, Healthdirect, RateMDs
• Legal: LawyersGuide, LawPath, MyBusiness
• Real Estate: RealEstate.com.au, Domain, Homely

Schema.org Markup

LocalBusiness Schema

Automatically generated from Consistency Master:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Business Name",
  "address": {...},
  "telephone": "+61...",
  "openingHoursSpecification": [...],
  "geo": {...},
  "url": "...",
  "sameAs": [social profiles]
}

Organization Schema

For corporate/larger businesses:

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Business Name",
  "legalName": "Legal Entity Name",
  "taxID": "ABN",
  ...
}

Audit Process

Weekly Spot Check

• Check 1-2 random Tier 1 platforms
• Verify NAP matches master

Monthly Full Audit

• Check all Tier 1 platforms
• Check 50% of Tier 2-3 platforms
• Generate audit report

Audit Report Contents

• Overall consistency score (0-100)
• Tier 1 score (weighted 40%)
• Tier 2 score (weighted 30%)
• Platform-by-platform status
• Inconsistencies found
• Recommendations

When to Use

• Business info changes (address, phone, hours)
• Opening new locations
• Claiming citations
• Generating schema markup
• Monthly NAP audits
• Before SEO campaigns

Integration Points

• src/lib/consistency/business-consistency-service.ts - Main service
• business_consistency_master table - Source of truth
• citation_listings table - Platform tracking
• consistency_audit_log table - Audit history
• ConversionCopywritingEngine - Claim verification

Citation Listing Status

not_claimed → claimed → pending_verification → verified
                                              ↓
                                         needs_update
                                              ↓
                                         suspended

GEO Optimization

For AI search engines (Perplexity, ChatGPT, etc.):

• Entity disambiguation in schema
• Consistent entity references
• Structured data markup
• AI-friendly content

Output Format

{
  "audit_result": {
    "overall_score": 94,
    "tier1_score": 100,
    "tier2_score": 87,
    "issues_found": 3,
    "recommendations": [...]
  }
}