Decision Moment Skill

Decision Moment Skill

Purpose

Turn raw offers and services into structured decision-moment maps that tell us exactly:

• Where a prospect is in their journey
• What they need to see/feel/understand next
• Which asset (page, email, video, social post) should be delivered

Outputs

For each client/campaign:

1. Journey Map
   • Awareness → Problem Aware → Solution Aware → Provider Aware → Purchase → Retention
2. Decision Moments
   • Each moment contains:
     • Problem statement
     • Blocking objection(s)
     • Required proof
     • Recommended asset type
     • Link to asset in social_assets or page route
3. Execution Map
   • Which channel carries which moment (email, ad, social, landing page)

Data Structures (DB)

• decision_moment_maps table to hold the overall map
• decision_assets table to join moments to specific assets

When to Use

• After Social Playbook creation
• When designing onboarding journeys
• When improving conversion on an existing flow

Constraints

• Always align with the No-Bluff protocol and verified value propositions.

Decision Moment Framework

Stage 1: Awareness

• "I have a problem but don't know what to call it"
• Asset types: Educational content, social posts, blog articles
• Goal: Get attention, define the problem

Stage 2: Consideration

• "I know the problem, exploring solutions"
• Asset types: Comparison guides, case studies, how-to videos
• Goal: Position as the best solution

Stage 3: Conversion

• "Ready to buy, need final push"
• Asset types: Demos, trials, testimonials, pricing pages
• Goal: Remove final objections, close deal

Stage 4: Retention

• "Customer, keep them happy and growing"
• Asset types: Onboarding, tutorials, upsells, check-ins
• Goal: Maximize lifetime value