Social Playbook Skill
Purpose
Create fully structured, implementation-ready social media playbooks that Synthex can execute autonomously for each client, including video ideas, scripts, thumbnails, captions, posting cadence, and visual styles.
Data & Files to Use
- Database tables (once created):
social_playbookssocial_assets
- Visual & animation modules:
src/lib/visual/animations/*src/components/visual/*
- Any existing marketing/offer docs in
docs/marketing/ and docs/offers/.
What This Skill Should Produce
For each playbook:
Campaign Overview
- Goal (lead gen, authority, launch, nurture)
- Primary persona (trade, agency, consultant, etc.)
- Platforms (YouTube, TikTok, IG, LinkedIn, Facebook)
Video & Post Concepts
- 10–30 ideas with:
- Title
- 3–5 second hook
- 30–180 second script outline
- Suggested B-roll or screen capture ideas
- Thumbnail concept + text overlay
Platform-Specific Mappings
- How each idea becomes:
- YT long
- YT Short
- TikTok
- IG Reel + carousel
- LinkedIn post
Scheduling & Cadence
- Weekly posting map
- Recommended time windows
Storage Format
- Structured for DB insertion into
social_playbooks and social_assets.
When to Use
- New client onboarding
- Launching a new feature or product
- Creating a content library for agencies/trades with no visual ideas
Constraints & Quality
- No-fluff, results-driven content
- Match the brand tone (practical, straight-talking, no hype)
- Prioritize trades, agencies, and real small businesses
1---2name: social-playbook-skill3description: Design and generate complete social media playbooks (scripts, visuals, captions, hooks, thumbnails, transitions) for Synthex clients across YouTube, TikTok, Instagram, Facebook, LinkedIn, and Shorts/Reels. Use when planning multi-platform campaigns or content systems.4allowed-tools: Read, Write, Search5---67# Social Playbook Skill89## Purpose10Create fully structured, implementation-ready social media playbooks that Synthex can execute autonomously for each client, including video ideas, scripts, thumbnails, captions, posting cadence, and visual styles.1112## Data & Files to Use13- Database tables (once created):14 - `social_playbooks`15 - `social_assets`16- Visual & animation modules:17 - `src/lib/visual/animations/*`18 - `src/components/visual/*`19- Any existing marketing/offer docs in `docs/marketing/` and `docs/offers/`.2021## What This Skill Should Produce22For each playbook:231. **Campaign Overview**24 - Goal (lead gen, authority, launch, nurture)25 - Primary persona (trade, agency, consultant, etc.)26 - Platforms (YouTube, TikTok, IG, LinkedIn, Facebook)27282. **Video & Post Concepts**29 - 10–30 ideas with:30 - Title31 - 3–5 second hook32 - 30–180 second script outline33 - Suggested B-roll or screen capture ideas34 - Thumbnail concept + text overlay35363. **Platform-Specific Mappings**37 - How each idea becomes:38 - YT long39 - YT Short40 - TikTok41 - IG Reel + carousel42 - LinkedIn post43444. **Scheduling & Cadence**45 - Weekly posting map46 - Recommended time windows47485. **Storage Format**49 - Structured for DB insertion into `social_playbooks` and `social_assets`.5051## When to Use52- New client onboarding53- Launching a new feature or product54- Creating a content library for agencies/trades with no visual ideas5556## Constraints & Quality57- No-fluff, results-driven content58- Match the brand tone (practical, straight-talking, no hype)59- Prioritize trades, agencies, and real small businesses
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