Wonda CLI

Wonda CLI

Wonda CLI is a content creation toolkit for terminal-based agents. Use it to generate images, videos, music, and audio; edit and compose media; publish to social platforms; and research/automate across LinkedIn, Reddit, and X/Twitter.

Install

If wonda is not found on PATH, install it first:

# npm
npm i -g @degausai/wonda

# Homebrew
brew tap degausai/tap && brew install wonda

Setup

• Auth: wonda auth login (opens browser, recommended) or set WONDA_API_KEY env var
• Verify: wonda auth check

OAuth connector auth

Claude web and Cowork connectors use Wonda's OAuth 2.1 flow instead of a CLI API key field. The connector signs in through Wonda in the browser, grants the requested account access, and receives OAuth tokens bound to the Wonda API resource. The server swaps those tokens to the account's internal API key only inside Wonda, so agents and connector hosts never see the sk_... key. For the CLI and local stdio MCP path, keep using wonda auth login or WONDA_API_KEY.

Claude Cowork local relay

Claude Cowork (the desktop app) runs local MCP servers on the host, so it can load the .mcpb bundle or a local stdio wonda-mcp config directly, WAB writes included (verified 2026-07-07). Claude web cannot. The Wonda local relay is the alternative path: it lets the REMOTE connector (web or Cowork) run actions on the user's own Mac and residential IP without any local MCP config:

1. Open https://wonda.sh/download while signed in and install the notarized Mac package.
2. Pair the relay with wonda relay pair or the first-run browser handoff. This uses the existing cli-auth flow with a relay-scoped wrelay_... credential stored in the macOS Keychain. Do not ask the user to paste an API key or device code.
3. Open https://wonda.sh/setup, connect LinkedIn, X, and Reddit through the headful local WAB, then approve the Wonda connector once in Claude.

The engine policy is auto | my_machine | cloud. auto uses the local relay when it is online and cloud otherwise. my_machine must not silently fall back: if the relay is offline, ask whether to switch to cloud.

Organizations & spend context

Wondercat orgs are shared wallets with their own seats and billing. Members can spend from the org wallet (instead of their personal credits) by switching context:

• wonda organizations list (aliases: wonda orgs list, wonda org list) — see every org you belong to with your role and seat plan in each.
• wonda use --org <slug> — sticky org context for this machine. Sets X-Wonda-Org on every request; holds, charges, and wonda balance route through the org wallet.
• wonda use --personal — back to personal.
• wonda usage — spend-only usage summary (total + per-model + per-project breakdown) for a period (--month 2026-05, or --from/--to; defaults to the current month, UTC). --project <name> restricts the report to one project. In org context it reports org-wide usage including a per-member breakdown — admin/owner role required. Admins can also download a full Excel report from the org page on the web.

Projects (spend tagging)

Projects attribute spend to a named workstream for monitoring. Agents should check the active project at task start (wonda use prints it) and set one per task when the operator monitors spend by project:

• wonda use --project <name> — sticky: every subsequent charge carries the project (in wonda usage, the API, and the org Excel report). wonda use --no-project stops tagging; switching org/personal context clears the project automatically (projects are per-scope).
• --project <name> on any command — one-off override for that invocation.
• wonda project list|create|delete — manage the registry in the active scope. Org projects are created by org admins/owners only; personal projects are self-service. Tagging against a name that doesn't exist fails with unknown_project (no silent new buckets, so typos can't split the monitoring data).

wonda topup always tops up your personal wallet, regardless of context. Topping up the org wallet (and configuring auto top-up) is admin-only and happens on the web at /organizations/<slug>. If a member runs out of org credits, the error tells them to ask an admin or switch back to personal — they cannot top up the org wallet from CLI.

Roles inside an org are separate from the seat plan:

• Owner: the original creator. Cannot be demoted or kicked. Can transfer ownership to another member from the org page (rare).
• Admin: can invite (single or bulk via paste), kick, change roles, change seats, top up, configure auto top-up, change monthly limits.
• User: can only spend within the org wallet (subject to a per-member monthly limit if the admin set one).

A paid org seat (WONDA / WONDA_PREMIUM) grants the same paid feature access (skills, etc.) as a personal paid plan, but only while in org context. wonda use --personal falls back to the user's personal account plan.

Access tiers

Wonda is paid-only: every product surface (generation, media, publishing, scraping, analysis, skills, cloud twin) requires a paid plan. New accounts get no credits and no product access until they subscribe.

If a command returns a 403 (paid_plan_required), subscribe at https://wonda.sh/account.

Voice cloning

Clone a voice from a 10s+ audio clip and use it in TTS. Hard limit: 20 cloned voices per account. Cost: $1.50 per clone.

# Clone from a local file (auto-uploads to media library first)
wonda voice create "Andu" --file ./sample.mp3 --description "My voice"

# Clone from existing wonda media
wonda voice create "Brand" --media-id <uuid>

# Optional source-audio preprocessing
wonda voice create "Clean" --file ./raw.wav --noise-reduction --normalize-volume

# List cloned voices (each row reports isExpired and expiresInDays)
wonda voice list

# One voice
wonda voice get <voice-id>

# Rename / re-describe (local only, no provider call)
wonda voice update <voice-id> --name "New Name" --description "..."

# Delete
wonda voice delete <voice-id>

Use a cloned voice in TTS by passing the providerVoiceId from voice get as voiceId to /audio/speech:

wonda audio speech "Hello world" \
  --model minimax-speech-2-8-hd \
  --params '{"voiceId":"<providerVoiceId>"}'

7-day expiry: cloned voices that haven't been used in TTS within 7 days are automatically expired. Running TTS with a cloned voice automatically refreshes its expiry. Idle voices that lapse must be re-cloned ($1.50 again).

Credentials vault

Persist logins created on external platforms (Instagram, TikTok, Twitter, etc.) so they can be reused on the next run. Passwords are AES-256-GCM encrypted with a server-side key and only decrypted on get.

# Create
wonda credentials create --website instagram.com --username myhandle \
  --email me@example.com --password-stdin <<< "hunter2" \
  --metadata '{"signup_source":"wonda-email"}'

# List (passwords omitted)
wonda credentials list --website instagram.com

# Get full record including decrypted password
wonda credentials get <id>

# Update any field (use --password-stdin to rotate; --username "" to clear)
wonda credentials update <id> --username newhandle

# Delete
wonda credentials delete <id>

# Fetch + record why you're using it in one call — POST, not GET, because
# it writes a 'used' event with the reason. Prefer this over `get` whenever
# you can articulate the reason.
wonda credentials use <id> --reason "instagram signup flow"

# See recent events (created / used / rotated / updated) for audit
wonda credentials events <id>

Fields: website (required — typed input like insta is canonicalized to instagram.com), username, email, password (required), metadata (arbitrary JSON). At least one of username / email must be present. Multiple records per (website, username) are allowed — dedupe on your side if you need to.

Event log: every credentials get/use, create, password rotate, and other updates are recorded as events on the credential (actor: cli | web | system). Use credentials events <id> or the web UI's history icon to audit. The event log is append-only and cascades on credential delete.

Global output flags

All commands support these output control flags:

• --json — Force JSON output (auto-enabled when stdout is piped)
• --quiet — Only output the primary identifier (job ID, media ID, etc.) — ideal for scripting
• -o <path> — Download output to file (implies --wait)
• --fields status,outputs — Select specific JSON fields
• --jq '.outputs[0].media.url' — Filter JSON output with a jq expression

CLI announcements & deprecation warnings

On every command the CLI polls GET /api/v1/updates (anonymous, 1h cache in ~/.wonda/state.json) for active announcements: deprecation notices, incident heads-ups, upgrade prompts. Messages are printed to stderr only, so stdout/JSON stays clean for piping.

Per-request deprecation hints arrive as the standard Warning: 299 - "<message>" HTTP header and are surfaced to stderr by the CLI's HTTP client as [deprecated METHOD /path] <message>.

Silence both channels with WONDA_QUIET=1 (env var) or --quiet (flag). Disable just the network checks with WONDA_NO_UPDATE_CHECK=1.

WAB / Wonda Automation Browser (wonda wab)

The Wonda Automation Browser (WAB) is a premium stealth antidetect browser, hardened so platforms cannot fingerprint it as automation. wonda wab is the one command for the antidetect Chromium stack (an undetected Playwright fork). It has two faces:

• Authenticated sessions. One persistent headful Chromium per persona that holds signed-in sessions for LinkedIn, X, Reddit, and friends. The CLI spawns it on demand, lets it idle out, and routes platform reads/writes through it whenever a command runs --via wab. Cookies live in the persona's Chromium profile, not in ~/.wonda/config.json.
• Anonymous capture. wonda wab record <url> (and wonda brand extract) drive an ephemeral Chromium with a fresh fingerprint, no persona, no cookies. See the record block below.

The mental model: you have accounts (one identity per platform). Each platform command routes to that account's cookies via either the flat JSON store (--via cookies, fast, no Chromium) or the account's persona (--via wab, live antidetect Chromium). A persona is the Chromium envelope that can hold multiple accounts under one fingerprint. In almost every case the persona is auto-created on first --via wab use, named after the account, so you never type a persona name.

The local wonda.mcpb Desktop Extension uses this same local WAB path from Claude Desktop or Claude Code: platform cookies stay on-device, reads use local cookies, and writes use the local WAB. Claude web and Cowork need the remote MCP connector instead.

Native login is the default for a new persona. wonda wab login <persona> <platform> opens a headful WAB window and you log in there. The session is minted INSIDE the WAB, so it is independent (logging out of the same account in an unrelated Chrome cannot revoke it) and the cookies are born under the WAB's own fingerprint, so session and browser identity stay coherent. A brand-new persona auto-created on first --via wab use chains straight into this flow on a TTY. Pasting cookies from another browser (wonda linkedin auth set, wonda x auth set, ...) still works and is the explicit fallback, but a hand-pasted li_at on a novel WAB fingerprint is the highest-risk shape.

wonda wab install                             # one-time: npm install + stealth-browser Chromium (shared by sessions, record, brand extract)
wonda wab start [account]                     # spawn (offscreen by default; --visible to show)
wonda wab stop [account]                      # graceful shutdown
wonda wab show [account]                       # peek a background WAB on-screen to watch it (suspends the macOS focus guard); starts it offscreen first if needed
wonda wab hide [account]                       # send a surfaced WAB back offscreen, resume silent background operation
wonda wab screenshot [account]                 # capture the persona's current page as a PNG without surfacing the window; --json returns inline base64, --output writes a file, --tab/--full-page optional
wonda wab menubar                              # macOS menu-bar control (🐱): click to Show/Hide running WABs; --stop to remove
# macOS Dock menu: right-click a running WAB's Dock tile (the 🐱) for "Show on screen" / "Send to background" (same as wab show/hide). Each running persona has its own Dock tile and its menu controls only that persona. Opt out with WAB_DOCK_MENU=0.
# macOS: a background WAB no longer steals focus or flashes the menu bar / Dock when it opens a new tab; the Dock tile stays, it just never comes to the foreground until you `wab show` it.
wonda wab status                              # list personas + last activity
wonda wab login <account> <linkedin|x|reddit|instagram> # RECOMMENDED for a new persona: open headful window, user logs in, session minted in-WAB (independent + fingerprint-coherent)
wonda wab check <account> <linkedin|x|reddit|instagram> # non-interactive session-alive probe
wonda wab bind <persona> --x <acct> --reddit <acct> --linkedin <acct>  # multi-account power-user path: bind N accounts to ONE persona
wonda wab record <url>                        # anonymous one-shot capture (no account, no cookies), see below
wonda wab sync-cookies [account]              # force wab → disk cookie sync now (don't wait for the 10-min timer)
wonda wab logs [account] --tail 100           # tail driver.log (--audit for structured per-command log)
wonda wab errors --tail 20 --since 24h        # tail the cross-persona action-failure log
wonda wab top-failures --since 7d             # rank local WAB failures by platform/action/reason, joined with DOM recovery stats
wonda wab top-failures --platform x --json    # machine-readable local failure ranking
wonda wab bundle-failures list                # recent action failure bundles (one per failed run: screenshot, dom, visible-elements, cookies-summary REDACTED)
wonda wab bundle-failures show <id>           # print manifest + file tree for a bundle (id = unix-ms-ts prefix)
wonda wab bundle-failures ship <id>           # zip to ~/Downloads/wonda-failure-<id>.zip for sharing
wonda wab bundle-failures prune               # remove bundles older than 30d (or --max-per-persona, --all)
# Telemetry: on every wab action failure we report (action, platform, reason, error-string, has_bundle, cli_version) as a wab_action_failed PostHog event so maintainers can spot platform rotations across users. NO bundle contents, NO cookies, NO DOM, NO screenshots leave the user's machine. Opt out: WONDA_TELEMETRY_DISABLED=1. For server-side breakdowns, group `wab_action_failed` by `platform`, `action`, `reason`, and `has_bundle` in PostHog. Locally, `wonda wab top-failures` reads only `~/.wonda/wab/errors.jsonl` and persona-local `dom-recoveries.jsonl`, then shows count, last seen, recovered rate, bundle count, and a sample bundle id.
wonda wab migrate-legacy                      # copy a legacy WAB-driver profile into a persona slot
wonda wab restore <persona> [timestamp]       # restore from an hourly snapshot (--list to enumerate)
wonda wab backup disable                      # opt out of auto-push (on by default; existing cloud backups untouched)
wonda wab backup enable                       # opt back in (auto-push synced cookie JSON to wondercat after every disk sync)
wonda wab backup status                       # show config + remote inventory
wonda wab backup push [account]               # one-shot manual push for all platform bindings
wonda wab backup pull [account]               # guarded restore to ~/.wonda/<platform>-cookies/<account>.json; refuses non-empty local unless --force
wonda wab backup pull [account] --dry-run     # preview restores without writing
wonda wab backup list                         # inventory of cloud backups, including device/provenance metadata when available
wonda wab backup delete <plat> <persona> [acct] # remove one backup
wonda wab cookies list                        # explicit cookie backup inventory, metadata only
wonda wab cookies status [account]            # local cookie files plus cloud backup rows
wonda wab cookies port <plat> <persona> [acct] --from-device <id|label> # safely port one selected cloud row to this machine
wonda wab config set <persona> <key> <value>  # persist per-persona spawn defaults (idle-timeout, locale, visible, interactive, proxy_url, timezone, geo_lat/lon)
wonda wab config get <persona>                # print a persona's persisted config

Local browser proxy (proxy_url). By default the local WAB dials direct (your own IP). Set wonda wab config set <persona> proxy_url managed to route the LOCAL browser through your account's minted twin proxy, so it shares the same egress as the cloud twin (useful for IP continuity or a VPN/office/CGNAT network). A literal socks5://…/https://… value is a manual override instead; unset clears it back to direct. The proxy is optional: if minting is disabled for the environment or unavailable, the browser falls back to a direct dial.

Lifecycle commands take an --account (e.g. wonda wab login <account> linkedin); the persona is auto-derived from the account name. wonda wab bind is the one place a persona is named explicitly: use it when one Chromium must host accounts that have different names per platform.

Anonymous capture (record). wonda wab record <url> records a URL to webm in an ephemeral Chromium (fresh fingerprint each call, no persona, no cookies). Use it for cookie-banner-gated pages (Notion public shares, pdf.js renders, any site where bare Playwright trips a bot check) and marketing demo capture.

wonda wab record https://example.notion.site/page \
  --output recording.webm \
  --duration 5 \
  --viewport 960x1080 \
  --inject-js scripts/page-script.mjs   # optional: runs after load, before timer starts

# Transcode webm to mp4 at 30 fps (the stealth browser records webm/VP8)
ffmpeg -y -i recording.webm -t 5 -r 30 -an \
  -c:v libx264 -pix_fmt yuv420p -crf 18 recording.mp4

The --inject-js file is wrapped in an async IIFE so top-level await works. It runs AFTER domcontentloaded + networkidle + 400 ms paint settle, BEFORE the duration timer starts. Any await inside counts against the recording window. Use it for dark-theme injection, cookie-banner removal, scroll animations, anything that needs to happen in page context.

Node.js requirement: wonda needs Node >= v20 on PATH. Brew users get it via the node dependency; npm users have it by definition; install.sh users may need brew install node (or any Node distribution). If Node is missing, wonda wab install fetches a private copy into ~/.wonda/node/.

Cookie cloud backup. On by default (opt out per machine with wonda wab backup disable). The WAB driver pushes the synced cookie JSON for each bound platform to the wondercat backend after every wab → disk sync and graceful shutdown; auto-push no-ops when no api_key is configured. Encrypted at rest server-side (AES-256-GCM) when SOCIAL_COOKIES_KEY is set, else plaintext jsonb; the wire payload is always plaintext because the server holds the key. Cookie values are never printed by list/status/port commands.

Recovery is guarded. wonda wab backup pull <account> and wonda wab cookies port <platform> <persona> [account] refuse to overwrite a non-empty or newer local cookie file unless --force is passed. Forced writes create a hidden .before-pull-* backup first. Use --dry-run to inspect planned writes. When the backend exposes multiple device rows for the same platform/persona/account, use wonda wab cookies port ... --from-device <id|label> so the source row is explicit.

Current backend compatibility: legacy servers still expose one last-write-wins row per (account, platform, persona, account_label). Newer servers may include device_id, device_label, source, status, generation, and provenance; the CLI displays those fields when present and shows legacy rows as device legacy.

Source lives at cli/wondercat/wab/. The driver is launch.mjs and per-platform action scripts under actions/<platform>/.

Per-command transport (--via). linkedin, x, and reddit commands take:

• --via cookies|wab: cookies reads the flat per-account JSON store (fast, no Chromium); wab routes through the account's persona Chromium (cookies + TLS fingerprint inherit from a real browser session). An unsupported value errors loudly rather than silently downgrading.
• --via public: paid public-data API where a command explicitly supports it. For LinkedIn this avoids logged-in cookies and WAB profile reads, and uses the public scrape task route for wonda linkedin profile and wonda linkedin enrich.
• --account <name>: which on-disk identity to use (cookie filename / persona). Persona resolution is implicit: the first --via wab use auto-creates a persona named after the account and (on a TTY) chains straight into login.

Defaults differ for reads vs writes. Read commands (profile, posts, search, timeline, etc.) default to cookies (direct API), because that path is fast and detection-safe. Write / engagement commands (post, comment, like, follow, connect, message, mute, repost, delete) default to wab, because the cookie-API path triggers anti-abuse heuristics on LinkedIn / X / Reddit at any meaningful volume. Pass --via cookies to a write command if you explicitly want the legacy API path (where the command supports it).

Commands that require --via wab. A few commands have no cookie path and only run through the Wonda Automation Browser: wonda linkedin comment, wonda linkedin reply-comment, wonda linkedin mute, wonda linkedin follow, wonda linkedin edit-post, wonda linkedin edit-comment, wonda linkedin delete-comment, wonda linkedin post --media, wonda x delete, wonda x reply --attach, wonda x dm send, wonda x dm accept, and wonda x dm start. On these, the default already resolves to wab (one stderr line noting it); passing --via cookies explicitly errors. Reddit's writes (vote, comment, subscribe, save, unsave, delete, and subreddit submit) are likewise wab-only.

Where it runs (--engine). --via picks the transport (browser vs. cookies); --engine picks the location, and the two are orthogonal. Values: local (this machine's WAB), cloud (the account's cloud twin, reached through the twin-action API with the control-session warm-up hidden behind a blocking wait), or auto (the default). auto resolves to local when the identity lives on this machine and cloud when it only exists as a cloud twin (a persona with no local footprint, or one cached as home=cloud from wonda twin provision). So wonda linkedin like <url> --account <twin> --engine cloud runs the like on the cloud twin with the same grammar as the local command. --via works the same on both engines: writes default to wab, and --via cookies is honored on the verbs that support it locally (connect, like/unlike, send-message); the wab-only cases (comment, comment reactions, and --dry-run sends) reject --via cookies on cloud exactly as they do locally. Wired for LinkedIn (connect, like/unlike, comment, reply-comment, edit-comment, send-message, follow, mute, delete-post, edit-post), X (like/unlike, bookmark, retweet/unretweet, follow/unfollow, delete), Reddit (vote, subscribe, save/unsave, delete), and Instagram (comment); other verbs run local only. --engine is accepted at the platform level (so both linkedin --engine cloud connect and linkedin connect --engine cloud work) but honored only on the wired verbs; passing it to a read or an unwired write is a clear error, not a silent no-op. wonda twin run-action is deprecated in favor of <platform> <verb> --engine cloud (it still works so running agents are not broken). On cloud, like supports plain likes and reactions (--reaction, routed to the react action); only comment reactions (--comment) stay local for now. auto resolves to local when a persona has no local footprint and no cloud twin (so first-use auto-create still works), and to cloud when a cloud twin exists for it. An explicit --engine cloud always runs on the cloud twin and never falls back to a live local relay. Note the cloud --via override takes effect once the twin-runner image is redeployed.

Per-account credentials. Cookies live in per-account JSON files on disk:

• ~/.wonda/x-cookies/<account>.json
• ~/.wonda/reddit-cookies/<account>.json
• ~/.wonda/linkedin-cookies/<account>.json (auto-migrated from the legacy single-file format)

Pass --account <name> to auth set to keep multiple logins side-by-side. The binding is recorded against the account's persona in account-bindings.json and, if the persona's Chromium is running, the rotated cookies get pushed into the live context. The driver also syncs cookies back to disk every 10 minutes (and on graceful shutdown), so rotated cookies (ct0 cycles, token_v2 server-side refresh, etc.) flow back to the cookies path without manual re-paste.

Action rate limits

Every platform command (linkedin, x, reddit, instagram), reads AND writes, runs through a per-profile rate-limit guard so a burst doesn't trip a platform's shadow-ban / anti-abuse heuristics. Accounting is per (platform, account) in a rolling 24h window, logged per profile under ~/.wonda/wab/personas/<persona>/ (so a cloud twin's caps persist across runs).

• Reads are paced, never blocked: spacing is jittered to keep a profile under read_per_min (75/min default), holding across separate invocations.

• Writes are checked against per-bucket daily caps. The LinkedIn defaults (other platforms track + count toward the total/day but have no per-type write cap by default):

  bucket	commands	safe	max
  outreach	connect + send-message + inmail	20	40
  post	post	3	5
  comment	comment, reply-comment	10	20
  react	like	25	50
  visit	visit	15	30
  search	search, search-posts	25	50
  total (all non-read)	any of the above	warn at 90%	100

salesnav search (Sales Navigator) is exempt: it carries no Commercial Use Limit, so it paces as an uncapped read instead of counting toward the search cap or the total/day.

Caps are SOFT by default: an over-safe / over-max action prints a shadow-ban-risk warning to stderr and proceeds. Pass --hard (or set mode: hard in config) to make over-cap writes abort (exit 1) instead.

wonda actions is a JSON data query (not a dashboard) for reading a profile's rolling-24h usage vs caps on demand; the caps/pacing/warnings run silently in the live hook regardless.

wonda actions                        # rolling-24h usage per profile vs caps, as JSON
wonda actions --persona <persona>        # one profile
wonda actions --platform linkedin    # filter to one platform
wonda actions sync                   # flush local action/health events to your Wonda account
wonda actions sync --persona <persona>   # flush one profile's ledgers
wonda linkedin post "…" --hard       # enforce caps as hard limits for this command

When an API key is configured, the local ledgers (actions log, WAB audit/error logs, cookie provenance) also sync to your Wonda account-health record automatically in the background on every command: best-effort, batched, and idempotent (a stable client event id per record means retries never double count), so offline use keeps working and sync catches up later. wonda actions sync forces a full flush and prints the server's insert/dedup counts; without an API key it is a silent no-op. Only event metadata travels, never cookie values or failure bundles. WONDA_TELEMETRY_DISABLED=1 turns the background sync off.

Override / disable / hard-mode via ~/.wonda/config.json under action_limits (caps are clamped to safety floors/ceilings so an override can loosen but not silently disable the guard):

{
  "action_limits": {
    "mode": "hard",
    "read_per_min": 75,
    "total_per_day": 100,
    "buckets": { "linkedin": { "outreach": { "safe": 15, "max": 30 } } }
  }
}

Config keys

wonda config get|set|list keys:

• api-key: your wondercat API key.
• base-url: API base (defaults to prod, set to https://staging.api.wondercat.ai for staging).
• default-account: account used when a platform command doesn't pass --account.
• wab-backup-enabled: true/false for cookie cloud backup (same as wonda wab backup enable/disable). On by default; only an explicit false disables it.

Transport is NOT a config key. Each command picks it per kind (reads default to cookies, writes / engagement default to wab), identically on every platform. Override it per command with --via cookies|wab (where the platform supports it).

How to think about content creation

You are a marketing director with access to a full production toolkit. Before touching any tool, think:

1. What product category? (beauty, food, tech, fashion, fitness, etc.)
2. What format performs for this category? (UGC memes for everyday products, cinematic for luxury, before/after for transformations, testimonial for services)
3. What's the hook? (relatable scenario, surprising twist, aspirational lifestyle, social proof)
4. What specific scene? (not "product on table" but "person discovering the product in a funny situation")

Decision flow

When asked to create content, follow this order:

Step 1: Gather context

wonda brand                                                    # Active brand: identity, colors, fonts, logos, products
wonda brand list                                               # All brands owned by this account/org
wonda brand show <brand-id>                                    # Specific brand
wonda brand extract https://stripe.com                         # Local-only: writes ./output/stripe.com/{DESIGN.md, tokens.json, assets/}
wonda brand extract https://stripe.com --save --make-active    # Local + persist + activate (the common path)
wonda brand extract https://stripe.com --save --name "Stripe"  # Persist with a custom name
wonda brand extract https://stripe.com --no-output --save      # Don't write to disk, persist only
wonda brand save                                               # Persist the most recent ./output/<domain>/ dir to the server
wonda brand save --from ./output/stripe.com --make-active
wonda brand pull <brand-id>                                    # Download a saved brand back to ./output/<domain>/
wonda brand activate <brand-id>                                # Set as the active brand
wonda brand upload-logo <brand-id> https://acme.com/logo.svg   # Attach a logo by URL (--variant wordmark|icon|dark|light)
wonda brand upload-font <brand-id> https://acme.com/Geist.woff2 --weight 700
wonda brand delete <brand-id>
wonda analytics instagram                                      # What content performs well
wonda scrape social --handle @competitor --platform instagram --wait  # Competitive research (if relevant)

# Cross-platform research (if relevant)
wonda x search "topic OR keyword"                              # Find conversations on X/Twitter
wonda x user-tweets @competitor                                # Competitor's recent tweets
wonda reddit search "topic" --sort top --time week             # Reddit discussions
wonda reddit feed marketing --sort hot                         # Subreddit trends
wonda linkedin search "topic" --type COMPANIES                 # LinkedIn company/people research
wonda linkedin profile competitor-vanity-name                  # LinkedIn profile intel

Step 2: Check content skills

Content skills are step-by-step guides for common content types. Each skill tells you exactly which models, prompts, and editing operations to use — and in what order. ALWAYS check skills before building from scratch.

Skills are server-hosted, per-account, and editable (the same model as wonda brand save) — you don't download a folder of .md files you own. Wonda ships a canonical set of default skills, served read-only as the fallback. Pull them live for a task; fork a default into your own copy when you want to tweak it; Wonda keeps full version history. skill list shows your effective skills (defaults overlaid with your own edits), and flags any fork whose default has since changed.

wonda skill list                                # Browse your effective skills (defaults + your own); forks with a changed default are flagged
wonda skill get <slug>                          # Pull a skill's full step-by-step guide live to stdout

Default skill catalog (live source: wonda skill list, which also shows your own forks/edits and flags drift):

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