Content Strategy

Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.

aitytech Updated Sep 10, 2026

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Content Strategy

Content planning, creation, and distribution for sustainable organic growth.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

When to Use This Skill

Apply content strategy expertise when:

Planning content calendars and editorial workflows
Developing content pillars and themes
Creating distribution strategies
Mapping content to funnel stages
Repurposing content across channels
Measuring content performance

Core Concepts

Content Pillars

Content pillars are the main themes your content revolves around.

Criteria for Strong Pillars:

Aligned with business goals
Relevant to audience pain points
Differentiates from competitors
Sustainable long-term (evergreen potential)
SEO opportunity (search volume)

Example Pillar Structure:

Pillar	Purpose	Content Types
Industry Insights	Thought leadership	Reports, trends, analysis
How-To/Tutorials	Education	Guides, videos, templates
Customer Success	Social proof	Case studies, testimonials
Product Updates	Awareness	Release notes, feature deep-dives
Company Culture	Employer brand	Behind-scenes, team stories

Content by Funnel Stage

Stage	Goal	Content Type	Format	CTA
TOFU (Awareness)	Attract	Blog posts, social, video	Short, shareable	Subscribe, Follow
MOFU (Consideration)	Educate	Ebooks, webinars, guides	In-depth, gated	Download, Register
BOFU (Decision)	Convert	Case studies, demos, comparisons	Specific, proof-heavy	Trial, Demo, Buy
Retention	Retain	Tutorials, community, newsletters	Ongoing value	Upgrade, Refer

Content Mix Framework

70-20-10 Rule:

70% proven content (what works, repeat it)
20% iterative improvements (variations on winners)
10% experimental (new formats, topics, channels)

Content Type Mix:

40% Educational (builds trust)
30% Engaging (builds community)
20% Inspirational (builds connection)
10% Promotional (drives action)

Content Calendar Structure

Weekly Cadence Example:

Day	Primary Channel	Content Type	Goal
Monday	Blog	Educational	SEO traffic
Tuesday	LinkedIn	Thought leadership	B2B engagement
Wednesday	Email	Nurture	Subscriber retention
Thursday	Social	Community	Engagement
Friday	Video	Educational	Multi-channel

Content Repurposing Matrix

Original	→ Blog Post	→ Social	→ Email	→ Video
Webinar	Recap post	Key quotes	Summary	Clips
Case Study	Detailed post	Stats carousel	Teaser	Interview
Research Report	Analysis post	Data graphics	Key findings	Explainer
Podcast	Transcript post	Audiograms	Highlights	Video version

Best Practices

Planning Excellence

Audience-First: Research pain points before creating
Keyword Integration: SEO considerations in topic selection
Competitive Gap: What are competitors NOT covering?
Resource Reality: Plan for actual capacity, not aspirations

Creation Excellence

Hook First: Lead with value, not background
Scannable Format: Headers, bullets, visuals
One CTA per Piece: Clear next step
Evergreen Priority: Maximize content lifespan

Distribution Excellence

Channel-Native: Adapt format per platform
Timing Optimization: Post when audience is active
Promotion Balance: 20% creation, 80% promotion
Amplification Partners: Influencers, communities, syndication

Agent Integration

Agent	How They Use This Skill
`planner`	Building content calendars and editorial plans
`copywriter`	Creating content aligned with strategy
`attraction-specialist`	SEO-optimized content creation
`email-wizard`	Email content aligned with nurture goals

Anti-Patterns to Avoid

Anti-Pattern	Why It's Wrong	Do This Instead
Creating without strategy	Random content, no compounding	Define pillars first
All BOFU content	Ignores 97% not ready to buy	Full-funnel approach
Publish and forget	Wastes content investment	Promote and repurpose
Quantity over quality	Dilutes brand, wastes resources	Better content, less often
Ignoring data	Repeating what doesn't work	Analyze and iterate

Content Performance Metrics

Stage	Key Metrics	Good Benchmark
TOFU	Traffic, reach, impressions	+10% MoM growth
MOFU	Downloads, signups, engagement	2-5% conversion
BOFU	Demos, trials, influenced revenue	10-20% of pipeline
Overall	Content ROI, CAC impact	3:1 return

Related Commands

/campaign/calendar - Generate content calendar
/content/blog - Create SEO-optimized blog post
/content/social - Create platform-specific social content

References

references/content-pillars.md - Building pillar strategy
references/editorial-calendar.md - Calendar planning
references/repurposing.md - Content multiplication
references/distribution.md - Amplification strategies

---name: content-strategydescription: Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.---# Content StrategyContent planning, creation, and distribution for sustainable organic growth.## Language & Quality Standards**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.---## When to Use This SkillApply content strategy expertise when:- Planning content calendars and editorial workflows- Developing content pillars and themes- Creating distribution strategies- Mapping content to funnel stages- Repurposing content across channels- Measuring content performance## Core Concepts### Content PillarsContent pillars are the main themes your content revolves around.**Criteria for Strong Pillars**:- Aligned with business goals- Relevant to audience pain points- Differentiates from competitors- Sustainable long-term (evergreen potential)- SEO opportunity (search volume)**Example Pillar Structure**:| Pillar | Purpose | Content Types ||--------|---------|---------------|| Industry Insights | Thought leadership | Reports, trends, analysis || How-To/Tutorials | Education | Guides, videos, templates || Customer Success | Social proof | Case studies, testimonials || Product Updates | Awareness | Release notes, feature deep-dives || Company Culture | Employer brand | Behind-scenes, team stories |### Content by Funnel Stage| Stage | Goal | Content Type | Format | CTA ||-------|------|--------------|--------|-----|| TOFU (Awareness) | Attract | Blog posts, social, video | Short, shareable | Subscribe, Follow || MOFU (Consideration) | Educate | Ebooks, webinars, guides | In-depth, gated | Download, Register || BOFU (Decision) | Convert | Case studies, demos, comparisons | Specific, proof-heavy | Trial, Demo, Buy || Retention | Retain | Tutorials, community, newsletters | Ongoing value | Upgrade, Refer |### Content Mix Framework**70-20-10 Rule**:- 70% proven content (what works, repeat it)- 20% iterative improvements (variations on winners)- 10% experimental (new formats, topics, channels)**Content Type Mix**:- 40% Educational (builds trust)- 30% Engaging (builds community)- 20% Inspirational (builds connection)- 10% Promotional (drives action)### Content Calendar Structure**Weekly Cadence Example**:| Day | Primary Channel | Content Type | Goal ||-----|-----------------|--------------|------|| Monday | Blog | Educational | SEO traffic || Tuesday | LinkedIn | Thought leadership | B2B engagement || Wednesday | Email | Nurture | Subscriber retention || Thursday | Social | Community | Engagement || Friday | Video | Educational | Multi-channel |### Content Repurposing Matrix| Original | → Blog Post | → Social | → Email | → Video ||----------|-------------|----------|---------|---------|| Webinar | Recap post | Key quotes | Summary | Clips || Case Study | Detailed post | Stats carousel | Teaser | Interview || Research Report | Analysis post | Data graphics | Key findings | Explainer || Podcast | Transcript post | Audiograms | Highlights | Video version |## Best Practices### Planning Excellence1. **Audience-First**: Research pain points before creating2. **Keyword Integration**: SEO considerations in topic selection3. **Competitive Gap**: What are competitors NOT covering?4. **Resource Reality**: Plan for actual capacity, not aspirations### Creation Excellence1. **Hook First**: Lead with value, not background2. **Scannable Format**: Headers, bullets, visuals3. **One CTA per Piece**: Clear next step4. **Evergreen Priority**: Maximize content lifespan### Distribution Excellence1. **Channel-Native**: Adapt format per platform2. **Timing Optimization**: Post when audience is active3. **Promotion Balance**: 20% creation, 80% promotion4. **Amplification Partners**: Influencers, communities, syndication## Agent Integration| Agent | How They Use This Skill ||-------|------------------------|| `planner` | Building content calendars and editorial plans || `copywriter` | Creating content aligned with strategy || `attraction-specialist` | SEO-optimized content creation || `email-wizard` | Email content aligned with nurture goals |## Anti-Patterns to Avoid| Anti-Pattern | Why It's Wrong | Do This Instead ||--------------|----------------|-----------------|| Creating without strategy | Random content, no compounding | Define pillars first || All BOFU content | Ignores 97% not ready to buy | Full-funnel approach || Publish and forget | Wastes content investment | Promote and repurpose || Quantity over quality | Dilutes brand, wastes resources | Better content, less often || Ignoring data | Repeating what doesn't work | Analyze and iterate |## Content Performance Metrics| Stage | Key Metrics | Good Benchmark ||-------|-------------|----------------|| TOFU | Traffic, reach, impressions | +10% MoM growth || MOFU | Downloads, signups, engagement | 2-5% conversion || BOFU | Demos, trials, influenced revenue | 10-20% of pipeline || Overall | Content ROI, CAC impact | 3:1 return |## Related Commands- `/campaign/calendar` - Generate content calendar- `/content/blog` - Create SEO-optimized blog post- `/content/social` - Create platform-specific social content## References- `references/content-pillars.md` - Building pillar strategy- `references/editorial-calendar.md` - Calendar planning- `references/repurposing.md` - Content multiplication- `references/distribution.md` - Amplification strategies

aitytech/agentkits-marketing/tree/main/skills/content-strategy commit 3e4e9ba1bd

Frequently asked questions

npx skillmds@latest add aitytech/content-strategy