alebgl77 Copywriting — Word Smith
"High-converting copy"
When to use
- Landing page, sales page, or hero copy — "write the landing page for our beta launch"
- Emails that must get opened and clicked — "draft the announcement email for new pricing"
- Short-form promo or ad copy blocks — "I need 10 headlines for this offer"
- Rewrites of flat, underperforming copy — "punch up this hero section"
- Not for long-form SEO content — hand that to
ai-seo
Workflow
- Lock the brief. One reader (role, pain, current belief), one offer, one action, one success metric. If any piece is missing, state your assumption in one line and keep moving.
- Pick the framework.
- AIDA — cold traffic; the reader needs the problem built before the pitch.
- PAS — problem-aware readers; agitate the pain they already feel, then resolve it.
- 4U (urgent, unique, useful, ultra-specific) — headlines and subject lines.
- Load the voice. Look for a brand or voice profile in the project (
brand/,voice.md, style guide). If found, extract tone rules and banned words. If not, mirror the user's existing copy and flag the gap at the top of the deliverable. - Build the headline matrix. 10 variants across distinct angles — benefit, pain, curiosity, proof/number, how-to, question, contrarian, urgency, comparison, story. Score each 0-4 on the 4Us; mark the top 3.
- Write the body. Follow the framework beat by beat. Attach a proof element to every claim — stat, customer quote, mini case, demo line, or guarantee. No naked promises.
- One CTA. Action verb + concrete outcome ("Send your first invoice free"). Repeat it verbatim in long assets; kill every competing link.
- Reading-level pass. Target grade 7 or below. Short sentences. Cut hedges and intensifiers — "really", "very", "arguably" all die.
- Run the "so what?" test. Read every line as the target reader asking "so what?". Any line without an answer gets cut or rewritten until the benefit is explicit.
- Deliver in the output format below.
Output format
ASSET: <landing hero / email / ad block>
READER: <one-line persona + what they believe today>
FRAMEWORK: <AIDA | PAS | 4U> — <why, one clause>
VOICE SOURCE: <profile file | mirrored from existing copy | assumption>
HEADLINE MATRIX
| # | Angle | Headline | 4U score | Top 3 |
|---|-------|----------|----------|-------|
| 1 | Benefit | ... | 3/4 | * |
| 2 | Pain | ... | 2/4 | |
| ... 10 rows total ... |
FINAL COPY
<the full asset, framework beats as written sections>
CTA: <exact button or link text>
CHECKS: reading level ~grade <n> | claims proven <n>/<n> | so-what pass done
Quality bar
- Every claim ships with its proof element in the copy itself
- One big idea, one CTA — no competing asks anywhere in the asset
- Headline matrix holds 10 genuinely distinct angles, not synonyms
- Reading level at or below grade 7
- Every line survives the "so what?" test
- Voice matches the profile — or the assumption is flagged at the top
Example
Invocation: "Write the hero section for InvoiceOwl, an invoicing tool for freelance designers who hate admin."
Produced:
- Brief: freelance designer billing 5-10 clients, believes invoicing tools are enterprise overkill; metric = trial starts
- Framework: PAS. Matrix of 10 scored headlines — "Get paid 9 days faster. Design in the time you save." marked top
- 120-word hero with two proof points (payment-speed stat, customer quote), CTA "Send your first invoice free"
- Checks: grade 6, 2/2 claims proven, so-what pass complete