Lead Magnets — Bait Master
"Build lead magnets"
When to use
- "I need a lead magnet for my audience"
- "Build me a freebie to grow the newsletter"
- "What should I offer in exchange for emails?"
- Top-of-funnel is dry: traffic exists but nothing converts it into a list
- A launch needs an opt-in asset this week, not a someday ebook
Workflow
- Qualify the bait: who is the ideal subscriber, what painful task can be shortcut in ≤ 15 minutes of their time, and what does the paid offer eventually sell? The magnet must attract buyers, not freebie tourists.
- Pick the format by funnel stage: checklist (fast win), template/swipe file (do-it-for-me), calculator/scorecard (personalised insight), mini-guide (education). Prefer the smallest format that delivers a real outcome.
- Produce the complete asset — not an outline. Write every checklist item, every template block, every swipe example. Ship it as a file (
.md ready for PDF/Notion export).
- Name it for desire: outcome + speed + specificity ("The 12-Point Pre-Launch Checklist" beats "Marketing Guide").
- Write the landing section: headline (outcome promise), 3 benefit bullets (what they'll walk away with), single CTA, and a no-spam microcopy line.
- Write the delivery email: subject, instant-access link placement, one consumption tip, soft pointer to what's next.
- Draft the 3-email nurture starter: value follow-up (day 2), story + problem agitation (day 4), bridge to offer (day 7). Each with subject line and goal.
- Define success: opt-in rate target for the traffic source and the one metric to watch after (magnet→offer conversion).
Output format
## Lead Magnet Kit — {name}
Audience: {who} · Format: {type} · Bridges to: {paid offer}
### 1. The asset (complete)
{full checklist / template / guide content — shippable as-is}
### 2. Landing section
H1: ... · Bullets: ×3 · CTA: ... · Microcopy: ...
### 3. Delivery email
Subject: ... / Body: ...
### 4. Nurture starter
| Day | Subject | Goal |
|-----|---------|------|
| 2 / 4 / 7 | ... | value / agitate / bridge |
### 5. Success metrics
Opt-in target: {x}% · Watch: magnet→offer rate
Quality bar
Example
Ask: "Lead magnet for freelance designers who undercharge."
Produced: "The Day-Rate Calculator — price your next project in 10 minutes" (complete scorecard with formulas), landing section, delivery email, 3-email nurture ending on a portfolio-review offer, and a 25% opt-in target for warm social traffic.
1---2name: lead-magnets3description: Designs and fully produces a lead magnet — checklist, template, calculator, swipe file or mini-guide — plus the landing section, delivery email and a 3-email nurture starter. Use when the user asks to "create a lead magnet", "build something to grow my email list", "make a freebie/opt-in", or needs a top-of-funnel asset that converts visitors into subscribers.4---56# Lead Magnets — Bait Master78> "Build lead magnets"910## When to use1112- "I need a lead magnet for my audience"13- "Build me a freebie to grow the newsletter"14- "What should I offer in exchange for emails?"15- Top-of-funnel is dry: traffic exists but nothing converts it into a list16- A launch needs an opt-in asset this week, not a someday ebook1718## Workflow19201. **Qualify the bait**: who is the ideal subscriber, what painful task can be shortcut in ≤ 15 minutes of their time, and what does the paid offer eventually sell? The magnet must attract buyers, not freebie tourists.212. **Pick the format by funnel stage**: checklist (fast win), template/swipe file (do-it-for-me), calculator/scorecard (personalised insight), mini-guide (education). Prefer the smallest format that delivers a real outcome.223. **Produce the complete asset** — not an outline. Write every checklist item, every template block, every swipe example. Ship it as a file (`.md` ready for PDF/Notion export).234. **Name it for desire**: outcome + speed + specificity ("The 12-Point Pre-Launch Checklist" beats "Marketing Guide").245. **Write the landing section**: headline (outcome promise), 3 benefit bullets (what they'll walk away with), single CTA, and a no-spam microcopy line.256. **Write the delivery email**: subject, instant-access link placement, one consumption tip, soft pointer to what's next.267. **Draft the 3-email nurture starter**: value follow-up (day 2), story + problem agitation (day 4), bridge to offer (day 7). Each with subject line and goal.278. **Define success**: opt-in rate target for the traffic source and the one metric to watch after (magnet→offer conversion).2829## Output format3031```32## Lead Magnet Kit — {name}33Audience: {who} · Format: {type} · Bridges to: {paid offer}3435### 1. The asset (complete)36{full checklist / template / guide content — shippable as-is}3738### 2. Landing section39H1: ... · Bullets: ×3 · CTA: ... · Microcopy: ...4041### 3. Delivery email42Subject: ... / Body: ...4344### 4. Nurture starter45| Day | Subject | Goal |46|-----|---------|------|47| 2 / 4 / 7 | ... | value / agitate / bridge |4849### 5. Success metrics50Opt-in target: {x}% · Watch: magnet→offer rate51```5253## Quality bar5455- [ ] Asset is 100% complete and consumable in ≤ 15 minutes56- [ ] Format chosen for the audience's stage, not for ambition57- [ ] Title promises a specific outcome, not a topic58- [ ] Landing bullets describe outcomes, not contents59- [ ] Nurture bridges to the paid offer without a hard pitch before day 760- [ ] Everything delivered as files, ready to publish6162## Example6364**Ask**: "Lead magnet for freelance designers who undercharge."65**Produced**: "The Day-Rate Calculator — price your next project in 10 minutes" (complete scorecard with formulas), landing section, delivery email, 3-email nurture ending on a portfolio-review offer, and a 25% opt-in target for warm social traffic.
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