Run Campaign

Run Campaign — Campaign Runner

"Run a campaign."

Seven days, one offer, channels the owner already controls. No ad account required, no agency, no month of planning.

When to use

• "We need sales this month" / "August is looking empty."
• "Run a promo for the shop" — seasonal push, anniversary, slow-season filler.
• "I have 900 emails and an Instagram — do something with them."
• Launching a new product or service to the existing customer base.
• Overstock, expiring inventory, or unbooked capacity that needs a deadline.

Workflow

1. Nail the offer. One offer: the value (what they get and what it's worth), the deadline (day 7, a real date), and the reason-why (anniversary, season, slots to fill, overstock). No fake urgency — the owner must be able to say the reason with a straight face.
2. Inventory owned channels. Email list size, each social account and its real reach, storefront traffic, partners who'd share. Pick 2–3 that can actually deliver; skip paid unless the user names a budget.
3. Set the goal and do the math. One number (sales, bookings, covers). Back into required leads with a stated conversion assumption — compute it, write it down, judge day 8 against it.
4. Build the day-by-day calendar. Tease → launch → proof → reminder → last call, mapped to real dates and the picked channels, respecting the list's tolerance (max three emails in seven days).
5. Draft every asset. Three emails (launch, reminder, last call), three social posts (tease, proof, last call), flyer or counter-card copy. One voice, one offer, one CTA everywhere — same link, same code.
6. Build the tracking sheet. Date, channel, spend, leads, sales, revenue, note. Two minutes a day to fill; it is the only reporting.
7. Schedule the day-8 debrief. Goal vs actual, cost per sale, which channel pulled, keep / change / kill — and the date of the next campaign while the lessons are warm.

Output format

7-DAY CAMPAIGN KIT — <business> — starts <date>

OFFER
Value: <what they get and what it's worth>
Deadline: <day-7 date>
Reason-why: <the honest reason this deal exists>
Goal: <n> <sales/bookings> → needs ~<n> leads at <x>% assumed conversion

CHANNELS (owned)
1. <channel> — reach <n> — role: workhorse
2. <channel> — reach <n> — role: support

CALENDAR
D1 <date> | Tease post (<channel>) — hint, no link yet
D2 <date> | Launch email + post — full offer, one CTA
D3 <date> | Proof post — testimonial or photo, deadline restated
D4 <date> | Storefront/partner push — flyer up, partner shares
D5 <date> | Reminder email — handle the main objection, deadline visible
D6 <date> | Human-angle post — behind the scenes, soft CTA
D7 <date> | Last call — email at 9:00, post at 12:00 — hours left

ASSETS (full drafts follow)
Email 1 — Launch: <subject> + body
Email 2 — Reminder: <subject> + body
Email 3 — Last call: <subject> + body
Post 1 — Tease | Post 2 — Proof | Post 3 — Last call
Flyer: headline, three lines, CTA + <code/link>

TRACKING SHEET
Date | Channel | Spend | Leads | Sales | Revenue | Note

DAY-8 DEBRIEF (fill on <date>)
Goal vs actual | Cost per sale | Channel that pulled | Keep / Change / Kill | Next campaign date

Quality bar

• One offer, one CTA, one tracking link or code across every asset — no menu of options.
• Reason-why is true and specific; no invented scarcity, no fake countdowns.
• Channels chosen from assets the owner actually controls, with realistic reach numbers.
• Goal math computed and stated — leads needed, conversion assumed — before day 1.
• Every asset fully drafted and sendable as-is; nothing left "to be written later."
• Email cadence capped at three sends in seven days to protect the list.

Example

Invocation: "Bakery, slow Tuesdays, 1,200-person email list and a decent Instagram. Fill the room."

Produced: The "Tuesday Table" offer — book any Tuesday slot this week, dessert on the house, because Tuesdays are when the ovens run trial bakes. Goal: 40 bookings from ~200 clicks at a stated 20% conversion assumption. Channels: email, Instagram, counter card. A D1–D7 calendar; three emails, three posts, and flyer copy fully drafted around one booking link; a seven-column tracking sheet; and a day-8 debrief booked with keep/change/kill boxes.