Template skill. Fill in the [BRACKETED] placeholders with your organization's details — or paste your org context and ask Claude to populate them for you.
Content Creation — [YOUR ORGANIZATION] Standards
Brand Voice
[YOUR BRAND ARCHETYPE — e.g., Hero, Expert, Guide]: [3-5 adjectives that describe the voice — e.g., energetic, sharp, smart, clear, confident, generous]
Writing Principles
- Lead with insight, not introduction — skip "[In today's rapidly evolving landscape...]"
- Data-first claims — back assertions with [YOUR ORGANIZATION]'s research where possible
- Active voice throughout
- Specific over vague — "[actual numbers]" not "[vague superlatives]"
- Short paragraphs — 2-3 sentences max for digital content
- Subheads every 2-3 paragraphs for scannability
Tone by Content Type
| Type |
Tone |
Length |
| Blog post |
[e.g., Authoritative, energetic] |
[e.g., 800-1200 words] |
| Newsletter article |
[e.g., Concise, action-oriented] |
[e.g., 300-500 words] |
| Thought leadership |
[e.g., Analytical, provocative] |
[e.g., 1000-2000 words] |
| One-pager |
[e.g., Dense, data-driven] |
1 page |
| Web copy |
[e.g., Clear, benefit-focused] |
Varies |
| Social teaser |
[e.g., Sharp, curiosity-driving] |
1-3 sentences |
| Press release |
[e.g., Wire-ready, journalistic] |
400-550 words (body) |
Key Research & Programs to Reference
When relevant, weave in [YOUR ORGANIZATION]'s research and programs as evidence:
- [Program/Research 1]: [key stat or finding — e.g., "+X% improvement in Y"]
- [Program/Research 2]: [key stat or finding]
- [Program/Research 3]: [key stat or finding]
- [Add more as applicable]
Formatting Rules
- Use [YOUR ORGANIZATION FULL NAME] ([ACRONYM]) on first reference
- Never "[common mistake — e.g., 'the' + acronym]" — just "[ACRONYM]"
- Spell out acronyms on first use: [Example Program Full Name] ([ACRONYM])
- For Word docs: [font name + size]
- For presentations: [headline font], [body font]
Self-Audit Checklist
After drafting, verify:
Process
- Clarify content type, audience, key message, and distribution channel
- Research topic using web search if needed
- Create outline for approval
- Draft full content
- Self-audit against checklist above
1---2name: content-draft3description: Draft marketing and communications content in your organization's brand voice — blog posts, newsletter articles, thought leadership, web copy, one-pagers. Use for "write a blog post", "draft an article", "write copy for", "create content about".4---56> **Template skill.** Fill in the [BRACKETED] placeholders with your organization's details — or paste your org context and ask Claude to populate them for you.78# Content Creation — [YOUR ORGANIZATION] Standards910## Brand Voice11[YOUR BRAND ARCHETYPE — e.g., Hero, Expert, Guide]: [3-5 adjectives that describe the voice — e.g., energetic, sharp, smart, clear, confident, generous]1213### Writing Principles14- **Lead with insight, not introduction** — skip "[In today's rapidly evolving landscape...]"15- **Data-first claims** — back assertions with [YOUR ORGANIZATION]'s research where possible16- **Active voice** throughout17- **Specific over vague** — "[actual numbers]" not "[vague superlatives]"18- **Short paragraphs** — 2-3 sentences max for digital content19- **Subheads every 2-3 paragraphs** for scannability2021### Tone by Content Type2223| Type | Tone | Length |24|------|------|--------|25| Blog post | [e.g., Authoritative, energetic] | [e.g., 800-1200 words] |26| Newsletter article | [e.g., Concise, action-oriented] | [e.g., 300-500 words] |27| Thought leadership | [e.g., Analytical, provocative] | [e.g., 1000-2000 words] |28| One-pager | [e.g., Dense, data-driven] | 1 page |29| Web copy | [e.g., Clear, benefit-focused] | Varies |30| Social teaser | [e.g., Sharp, curiosity-driving] | 1-3 sentences |31| Press release | [e.g., Wire-ready, journalistic] | 400-550 words (body) |3233## Key Research & Programs to Reference3435When relevant, weave in [YOUR ORGANIZATION]'s research and programs as evidence:36- **[Program/Research 1]:** [key stat or finding — e.g., "+X% improvement in Y"]37- **[Program/Research 2]:** [key stat or finding]38- **[Program/Research 3]:** [key stat or finding]39- **[Add more as applicable]**4041## Formatting Rules42- Use [YOUR ORGANIZATION FULL NAME] ([ACRONYM]) on first reference43- Never "[common mistake — e.g., 'the' + acronym]" — just "[ACRONYM]"44- Spell out acronyms on first use: [Example Program Full Name] ([ACRONYM])45- For Word docs: [font name + size]46- For presentations: [headline font], [body font]4748## Self-Audit Checklist49After drafting, verify:50- [ ] Leads with insight, not throat-clearing51- [ ] Data points sourced from [YOUR ORGANIZATION]'s research where applicable52- [ ] Active voice throughout53- [ ] [YOUR ORGANIZATION] naming conventions followed54- [ ] Appropriate length for content type55- [ ] Clear CTA or next step5657## Process581. Clarify content type, audience, key message, and distribution channel592. Research topic using web search if needed603. Create outline for approval614. Draft full content625. Self-audit against checklist above
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