Template skill. Fill in the [BRACKETED] placeholders with your organization's details — or paste your org context and ask Claude to populate them for you.
Event Promotion — [YOUR ORGANIZATION] Events
[YOUR ORGANIZATION] Event Portfolio
[FLAGSHIP EVENT NAME — e.g., "Annual Summit"]
- What: [one-sentence description — what kind of event, who attends]
- When: [date or cadence]
- Where: [location]
- Scale: [expected attendees, sponsors, speakers]
- Pitch: [2-3 sentence value proposition for attendees]
- Key selling points: [bullet the 2-3 most compelling differentiators]
[EVENT 2 NAME — e.g., "Executive Roundtable"]
- What: [description]
- When: [date or cadence]
- Where: [location]
- Scale: [size, exclusivity level]
- Pitch: [value proposition]
- Key selling points: [differentiators]
[EVENT 3 NAME — e.g., "Annual Awards Program"]
- What: [description]
- Pitch: [value proposition for nominees/sponsors]
- Key selling points: [differentiators]
[Add more events as needed]
Promotion Formats
Email Invitation
- Subject line: benefit-focused, include event name
- Body: 3-paragraph max (what, why you, CTA)
- Include: date, location, registration link
- For exclusive events: emphasize limited capacity and peer-caliber environment
Social Post
- Lead with the value proposition, not the event name
- Include key stats (attendee count, past NPS, partner count if impressive)
- Use event-specific hashtags
One-Pager / Sell Sheet
- Header: event name + tagline
- Key stats in callout boxes
- Agenda highlights (3-5 bullets)
- Testimonial quote from past attendee (if available)
- Registration CTA with deadline
Speaker/Sponsor Outreach
- Lead with audience quality and reach
- Include audience demographics (seniority, industry, company size)
- Reference past speakers or sponsors by name if public and relevant
- Be specific about what they get (speaking slot, visibility, data, access)
Process
- Identify which event and which promotional format
- Confirm target audience (current members/customers, prospects, sponsors, speakers, media)
- Draft content with event-specific messaging
- Include all logistics (date, location, registration link)
- Present for review — always confirm before sending or posting