alexe-ev Plan Lifecycle Engagement
Purpose
Help teams design a structured lifecycle engagement strategy that improves activation, retention, and re-engagement.
Skill type
Conceptual skill
Use this skill when
- Onboarding is weak and activation rates are low
- Users are churning without engagement interventions in place
- No lifecycle email or in-app messaging strategy exists
- A new user segment needs a tailored engagement plan
Do not use this skill when
- The goal is channel acquisition (use strategize-channel-campaigns)
- The goal is conversion optimization for a specific flow (use optimize-conversion-growth-loops)
Required inputs
- Product type and user journey
- Current activation and retention metrics (rough)
Optional inputs
- User segments
- Current lifecycle touchpoints
- Behavioral triggers available
- Messaging channels (email, in-app, push)
Upstream context
Works best when:
- Growth model is defined
- User segments/personas are known
- Activation and retention data exists
Downstream handoff
Output can feed:
- optimize-conversion-growth-loops (lifecycle touches support conversion)
Instructions
- Map the user lifecycle stages: new user → activated → retained → at-risk → churned.
- Define key moments in each stage that require intervention.
- Design touchpoints for each stage: trigger, message, channel, goal.
- Prioritize lifecycle moments with the highest impact on retention.
- Define success metrics for each lifecycle stage.
- Identify automation opportunities.
Output
Provide:
- Lifecycle stage map
- Touchpoint design per stage (trigger, message goal, channel)
- Priority ranking of lifecycle interventions
- Success metrics per stage
- Automation opportunities
- Data and tooling requirements
Risks / caveats
- Lifecycle messaging without behavioral triggers is just email blasting
- Over-messaging causes churn — frequency caps matter
- Measure engagement quality, not just open rates