alexe-ev Strategize Channel & Campaigns
Purpose
Help teams design a structured channel strategy and experimental approach to acquiring and growing their user base.
Skill type
Conceptual skill
Use this skill when
- A team is unclear which acquisition channels to invest in
- An existing channel is underperforming and needs a campaign refresh
- New channels need to be tested systematically
- Growth relies on one channel and diversification is needed
Do not use this skill when
- The goal is lifecycle engagement (use plan-lifecycle-engagement)
- The goal is product-side conversion optimization (use optimize-conversion-growth-loops)
Required inputs
- Product type and target audience
- Current channels and performance (rough)
Optional inputs
- Budget range
- CAC target
- Competitive channel landscape
- Prior campaign experiments
Upstream context
Works best when:
- Growth model is defined
- Target segment and ICP are clear
- Baseline CAC and conversion data exist
Downstream handoff
Output can feed:
- design-growth-model (channel data feeds growth model)
- optimize-conversion-growth-loops (traffic from channels needs to convert)
Instructions
- Map current channel portfolio and performance.
- Assess channel-market fit: is this channel right for this audience?
- Identify channel gaps or over-concentration risks.
- Design a channel experimentation plan: channels to test, hypotheses, success criteria.
- Recommend channel prioritization based on potential and fit.
- Define monitoring and optimization cadence.
Output
Provide:
- Current channel assessment
- Channel-market fit evaluation
- Channel portfolio gaps and risks
- Experimentation plan (channels to test, hypotheses, success criteria)
- Recommended channel prioritization
- Budget allocation principles (not specific amounts without data)
- Monitoring cadence
Risks / caveats
- Don't scale a channel before proving unit economics at small scale
- Attribution models are imperfect — build in uncertainty
- Over-investing in one channel creates fragility — diversify when possible